Andre' Nel Email & Phone Number

An accomplished Digital Brand Specialist that delivered award winning integrated solutions for B2C and B2B interactive applications

Responsible for creating a vision for eCommerce and digital marketing, developing an omni channel strategy and implementing that strategy to drive traffic, increase conversion and expand sales online via digital marketing tactics. Including e-mail, social, affiliate, SEO/SEM, PPC, PLA’s, Personalization/Targeting and traditional media in support of eCommerce growth.+ Improved Google Adwords ROI by 74% and achieved top organic rankings for key phrases+ Introduced first concerted Email Marketing strategy and grew contact database by 78%+ Worked with department to leverage existing but under-used CRM system; fine-tuned audience segmentation and launched 15 new, highly targeted newsletters as a result+ Conducted A/B testing on landing pages to hone copy, driving subscriber increases of up to 45% across multiple newsletters + Increased conversion rates 3x for eCommerce website [Pinnacle] after leading complete redesign of landing pages on-line with current best practice opportunities+ Achieved Social Media ROI by 5:1 and digital marketing including PPC, SEO by 22%.

Atlanta, Georgia, Us

Promoted to KORE/Position Logic [Wireless Location Based Services] with accountability for web analytics, lead generation/landing page design, social media strategy, multivariate testing, email marketing, blogging, and webinars. Currently lead team of 8 and managed annual project billings of approximately $8M+ with a Latin American client base of small to mid-size businesses.+ Improved SEO - Number of organic search visits increased by 15%. Key Phrase portfolio generated 84 rankings across Google, Yahoo & Bing – Of those 84 rankings, 75 appear on the 1st page of search results+ Partnered with managers to create and execute 25+ highly targeted email campaigns per month – an increase of 80% over prior activity+ Grew email database 27% and delivered 74% ROI in the first year following the implementation of marketing automation with the Hubspot portal+ Developed integrated marketing strategy (email combined with print advertising, trade shows, and webinars) that grew brand recognition 31%.+ Increased Social Media ROI by 5:1 and digital marketing Lead Generation by 87%.+ Introduced Channel Partners to deliver partnership opportunities: Magellan Navigation, Micron Semiconductor Technologies and delivered a 103% increase in leads through an integrated strategy+ Implemented Social Selling for Sales - Increased conversion rates by 25%, Increased more than 15% of reps exceeding sales quotas+ Successfully positioned KORE/Position Logic as an industry thought leader through updated website featuring in-demand white papers and a newsletter that grew to 9,000 subscribers within 8 months

Atlanta, Georgia, Us

Accommodated the client's needs and requirements as per the marketing goals and strategies, creating unique digital brand promotion concepts in accordance with the client's promotional scheme.+ Successfully led firm in winning new business: First Option Mortgage, Cleco Power, GS Battery - $27M++ Introduced meeting planners with digital marketing [Blog, SEO, PPC, Email Marketing] resulted in winning the J.D.Power award for customer satisfaction for midscale full service hotel chains: Holiday Inn+ Achieved 65% increase in online sales for IHG/Crowne Plaza client after leading cross-functional team to assess and revamp website. Client was able to reduce marketing costs 47% as a result of this success

Utilized strong analytical skills to evaluate various marketing activities for eCommerce and to evaluate end-to-end customer experience across multiple channels and customer touch points: SEO, PPC, SEM.+ Increased conversion rates 4x for eCommerce website after leading complete redesign of Email Marketing, Landing Pages, SEO and SEM+ Achieved page 1 Google rankings within 6 months and increased organic search traffic by an average of 73%.+ Increased success mirrored in national media: NBC Today, CBS, Rachael Ray, People Instyle, Southern Living Magazine

Philadelphia, Pa, Us

Collaborating with the creative team for processing the client's projects in a specified manner, assigning duties to creative/account management team, and leading the team in carrying out post production activities like video graphics, motion graphics, interactive web integration, and web marketing for – ESPN and Microsoft.• Leader in new business wins: Children's Hospital of Philadelphia, Martin Guitar $25M+• Improved quality while cutting production costs 22% through implementation of a new standards-based CSS methodology for Microsoft Wireless products• Improved 2006 sales 22% for Sports Network by revamping eCommerce site and web marketing strategy for ESPN

+ Leader in winning new business: MCI/UUNET and Presideo - $60M++ Achieved a 317% increase in leads through integrated online marketing strategy+ Brand innovation and strategy implementation for CDW voted No.1 by IT professionals - Wired Magazine+ Increased CDW sales from $2.78M to more than $4.3M by incorporating digital advertising, eCommerce product upgrades, TV and Marcom communication

Atlanta, Georgia, Us

+ Grew agency from $20M to $55M.+ Developed and won new business: Georgia Power, Powertel now T-Mobile, Georgia Heritage Association and Century South Bank - $35M+

Dallas, Texas, Us

+ Turned Kaepa shoes into an international volleyball icon+ For Wyndam Hotels and Resorts, implemented: The Right Way.The Wyndam Way.+ Dominated brand categories through sound strategy and exceptional execution

Post Graduate Management/Fine Arts Teaching Fellowship

Education record

Education record

Bachelor Of Arts (B.A.), Graphic Design