Andrenié González Padrón Email & Phone Number

Madrid, Es

Madrid

Design and Development of the Compensation Plan: Collaborated with senior management to align the compensation plan with the company's strategic objectives (cost analysis of the sales structure, zonings, decision-making). Created competitive and attractive compensation that drives both individual and collective performance of the sales team (variable based on goal achievement, additional bonuses, etc.)Compensation Cycle Management: Managed the entire compensation cycle, from goal setting to incentive payments. Regularly monitored and analyzed the effectiveness of the compensation plan, proposing adjustments based on market trends and team results.Career Development and Training: Designed professional development programs and career plans that foster growth and retention within the team (clients, resellers, entrepreneurs, Zone and Area Directors). Collaborated with sales leaders to identify training opportunities and provide resources for continuous development.Data Analysis and Reporting: Evaluated individual and team performance in relation to established goals and sales progress (sales KPIs, evolution and performance by geographic area, brand, and category, etc.)Interdepartmental Collaboration: Worked closely with the Marketing, Finance, and Sales teams to ensure coherence and alignment of compensation programs with organizational policies and sales strategies.

Responsible for defining and executing the commercial strategy for brands and products through various sales channels for Spain, in collaboration with the markets in Italy and France: Annual and campaign planning of catalogs, a fundamental business tool, ensuring they are as attractive and innovative as possible to maintain and boost the sales force and customer engagement. (Pricing, display, discount depth, commercial tactics)Estimated units of each product by considering defined merchandising strategies, historical data, and trends, ensuring the reduction of error percentages between forecasts and actual sales.Defined last-minute strategies and special offers through flyers to boost sales based on campaign trends, inventory risk, or additional revenue opportunities.

Responsible for defining and executing the commercial strategy for brands and products through various sales channels for Spain, in collaboration with the markets in Italy and France. This includes annual and campaign planning of catalogs, a fundamental business tool, ensuring they are as attractive and innovative as possible to maintain and boost the sales force and customer engagement (pricing, display, discount depth, commercial tactics).Estimated units of each product by considering defined merchandising strategies, historical data, and trends, ensuring the reduction of error percentages between forecasts and actual sales.Defined last-minute strategies and special offers through flyers to boost sales based on campaign trends, inventory risk, or additional revenue opportunities.

Madrid

Responsible for setting objectives for the sales network based on trends and performance in the area, as well as analyzing results of the company's key KPIs.Conducting zoning analysis based on geographic data and territory needs to monitor and control consultants, implement zone restructurResponsible for setting objectives for the sales network based on trends and area performance, as well as analyzing results of the company's key KPIs.Conducting zoning analysis based on geographic data and territory needs to monitor and control consultants, implement zone restructurings, and ensure sales force coverage.Defining incentive strategies for the sales network to ensure activity and achievement of key KPIs.Establishing special bonuses for Entrepreneurs, Zone Directors, and Regional Directors based on the achievement of specific objectives.

Panamá

Company selling direct beauty products, skin care, body and cosmetics. Main brands: L’bel, Ésika and Cy ° Zone• Design and execution of commercial strategies in print and digital media that allow us to achieve sales, profitability, brand value and service objectives, ensuring an attractive value proposition to the FFVV. Increase in digital media sales by 25% in one year. In catalog, 14% increase in sales, 19% profit and 23% average ticket implemented the Price Points strategy leveraged in the new catalog design• Forecast and estimation of units and sales of launches and line products, as well as supply management and inventory of these (under movement and obsolescence)• Analysis of results and monitoring of competition in each market. Permanent contact with countries to receive market intelligence information

Venezuela

Largest Industrial Corporation of Venezuela. Leader in consumer products and distributor with 3 units: Polar Brewery (beer, malt and wine), Pepsi-Cola Venezuela (carbonated and functional drinks) and Commercial Polar Foods (processed packaged foods)• Support in the definition and execution of business and operational plans for the MiGurt brand• Determine the market feasibility of new developments (volume and price estimation); Concept development, prototype creation and packaging labeling (by R&D and Design Agencies).• Validation through market research with consumers, as well as the preparation and execution of launch presentations to the FFVV• Coordinate and participate in the process of planning, implementation and monitoring of Advertising Campaigns in Traditional Mass Media, Point of Sale Promotions and Social Networks, as well as Brand Events, monitoring the budget of Advertising and Promotions expenses• Deep Market Analysis, Market Participation, Prices, Brand and Product Image, Brand Indicators, Packaging and Advertising to increase Brand Value, opportunity for price increase through scenarios of competitiveness and elasticity of demand• Administration and analysis of reports by AC Nielsen for the presentation of market indicators for Brand Management and Multifunctional Teams in the category

Venezuela

Manage the existing Sales tool through the execution of established operational procedures, in order to guarantee the operation and optimize the use of the information contained in its database• Design of strategies that optimize the use of the information collected in the field and contained in the tool, in order to be used by the business areas to generate the maximum return for the organization• Comply with the preparation of the Reports that require the areas of SFE, Sales and Marketing

Venezuela

Documentation, update and process control. Track the evolution of process indicators and detection of deviations to activate improvement plans. Support the areas of the and support the process definition and optimization work tables

Venezuela

Improve the processes involved in the provision of ambulance services, providing feasible solutions to the problem of delays presented when attending medical emergencies. Said Special Degree Work obtained the highest qualification and the distinction of publication mention. Techniques of process surveys, statistical analysis of services served for one year, study of time, management indicators, cause-effect diagrams, Pareto diagram, simulation models and technical-financial study were applied.

Caracas

Elección de Delegados de Prevención y Conformación de Comités deSeguridad y Salud Laboral para dos sedes ubicadas en la ciudad de Caracas; en cumplimiento con loestablecido en la LOPCYMAT. Inscripción de los Delegados de Prevención y del Comité ante el INPSASEL

Industrial Engineer, Engineering

Activities and Societies: - Cátedra de Honor Luis Ugalde 2010-2011 / Miembro Programa de Liderazgo (1 año) - XVI Jornadas de Ingenierí.

Ingeniero Industrial, Industrial Engineering