Andre Piazza

Andre Piazza Email and Phone Number

Product Leader, Strategist, and Mentor | AI | Cybersecurity | Software | Hardware | Services | Venture Building @ BforeAI
Andre Piazza's Location
Austin, Texas, United States, United States
Andre Piazza's Contact Details
About Andre Piazza

Product / Marketing leader with global footprint and exceptional cross-functional leadership. Able to both to identify and drive towards a strategic vision while simultaneously hitting short-term objectives. Enabled millions in new revenue streams across portfolios in high-tech (software, services, cloud, enterprise, SaaS, IoT, analytics).In the dynamic high-tech market - where the gates to customers or decision-makers are narrower than ever - I facilitate disruption and confidently lead marketing, sales and development teams through the finish line by developing compelling launch and growth strategies.Believes in building intelligent products, creating memorable customer experiences and translating these perceptions into increased profits and lasting relationships.► Key accomplishments✔ Managed a team of 30+ individuals that launched 200+ products with 100+ partners worldwide✔ Inspired Sales, Marketing, and Solutions teams to achieve 104% quota by creating marketing and Sales programs exploiting customer and competitive insights despite being a newcomer to industry / org / geo✔ Launched a $1B global offering that was the most successful services offering in one of the largest tech companies in the world ($62B in rev at the time, thus 1.5% of total revenue at 60% margin)✔ Built a $70M Rev stream for a solution coordinating customer segment feedback with various organizations from requirements through launch and then traction✔ Won incremental $10M Rev per year by designing and implementing differentiated datacenter enterprise support services based on customer and sales feedback✔ Propelled $4B B2B services portfolio to its best performance in 2 yrs despite market softness by developing and implementing sales enablement programs tailored to each segment✔ Selected into the prestigious Dell Marketing Rotation Program: leadership grooming, Executive exposure, and challenging global assignments► Specialties✔ Product Marketing and Product Management✔ Solutions Marketing✔ Marketing Strategy✔ Leadership, People Development✔ Building high-performing cross-functional core teams✔ Sales Enablement✔ Keynote Speaker

Andre Piazza's Current Company Details
BforeAI

Bforeai

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Product Leader, Strategist, and Mentor | AI | Cybersecurity | Software | Hardware | Services | Venture Building
Andre Piazza Work Experience Details
  • Bforeai
    Principal Product Manager
    Bforeai May 2022 - Present
    New York City, Ny, Us
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  • Rainmaking
    Director Of Product Marketing
    Rainmaking Nov 2018 - May 2020
    Copenhagen, Denmark, Dk
    I designed, promoted, and assisted in selling innovation programs engaging corporations, startups, and government agencies through accelerators, incubators, hackathons, and venture building programs.• Opened the company’s 1st US office, growing the team to seven people while building culture in the span of a few months• Created the Sales Enablement function in the company reporting directly to the CEO while supervising a team• Designed B2B sales motion and deal process including Marketing funnel strategies and lead nurturing programs using various channels and marketing tools like landing pages, CRM, email, and automation• Implemented integrated marketing campaigns mapping content according to the sales motion• Planned and executed the migration of a complete CRM system with nearly a 1 million entries while implementing the supportive Sales and Marketing processes, providing training to 50+ stakeholders and managing the entire process of change• Developed multi-million dollar sales proposals to be delivered in high-profile bid processes in emerging marketsRainmaking is one of the world’s leading corporate innovation and venture development firms with 12 offices around the world. They create, accelerate, and scale new business with the world’s leading corporations and entrepreneurs to solve big problems. Rainmaking has launched 29 ventures worth over $2BN in value, including one of the world’s most active global investors and accelerators, Startupbootcamp. Since 2006, they invested in over 900 startups who went on to raise almost $1bn. Rainmaking has partnered with 10% of the Fortune500 companies to bring new strategies and market-based solutions including IKEA, VISA, Airbus, Engie, HSBC, Jaguar among others. They are also a proud member of the UN Global Compact, driving major initiatives on a broad spectrum of social and environmental impact issues.- Digital Marketing Campaigns- CRM implementation- Content strategy- Analytics and Data Science
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  • Igrafx
    Director Of Product Marketing
    Igrafx May 2017 - Dec 2017
    Tualatin, Oregon, Us
    This role is tailored after positioning the company for success in the Business Process Management (BPM) marketplace. iGrafx solutions cover a variety of use cases relevant to the modern enterprise such as Process Modelling and Optimization, Automation / Robotic Process Automation (RPA), Digital Transformation, Customer Experience, Risk Management and Compliance.Key responsibilities and outcomes included:• Developing a Product Marketing vision based on the real problems of the industry / marketplace, real understanding of the competitive space, and translating our capabilities into offerings, new product launches, go-to-market strategies, collateral, marketing campaigns for a portfolio of solutions that includes On-Premises and Cloud Solutions, Services and Integrations• Developed messaging architecture positioning company capabilities with key problems in the marketplace to specific personas and specific value props• Launched Analyst Relations (AR) program to connect iGrafx vision and capabilities with the aspirations of the marketplace by engaging analyst firms like Gartner, Forrester, IDC and others• Provided insight to Product Management, Sales and Customer Success teams by establishing a Market and Competitive Intelligence program
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  • Dell Emc
    Senior Product Marketing Manager
    Dell Emc Sep 2016 - Feb 2017
    Round Rock, Texas, Us
    . Which campaigns should go to market in order to stall competition, increase reputation, and gain share of mind among a variety of personas in the IT industry?. How to properly allocate more than $500M in Marketing spend for effectiveness?. How can we accomplish that in an organization that runs at $65B revenue yearly?. How to model effective Buyer's Journey across the enterprise and map progress in constructs that Marketing teams can effectively manage in going to market?. How to setup investment across a variety of vehicles such as events, digital, social, demand generation, thought leadership and broadcast?This is my current challenge, that I have approached with curiosity and entrepreneurial spirit fueling the skillsets of change management, leadership and go-to-market required to make it happen. An extraordinary vantage point to Marketing and Sales best practices in the IT industry.
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  • Quest Software
    Sales Enablement / Product Marketing Manager, Systems And Information Management Software
    Quest Software May 2015 - Oct 2016
    Aliso Viejo, Ca, Us
    (Quest was formerly known as Dell Software). Responsible for Sales and Marketing programs the Information Management portfolio, comprised of Analytics (Statistica), SaaS / Cloud Integration / iPaaS (Boomi) and Database tools (Toad, Shareplex) in Europe, Middle East and Africa (EMEA).• Developed 5Yr Sales / Marketing for $120M portfolio of Database, Cloud Integration and Analytics software• Managed Sales attainment, business management scorecard (BMS) and bridges, attaining 125% target in top quarter• Developed strategy for entering a new vertical with end-to-end solutions (Software, Services, Infrastructure) in Internet of Things (IoT): market analysis, matching use cases w/ org capabilities, offering and GTM plan• Led Sales and Marketing plays around Demand Generation, Social Selling, cross/upsell, channel expansion, competitive replacements, seeding and trial programs, digital marketing, and eCommerce
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  • Quest Software
    Product Marketing Manager, Channel
    Quest Software May 2014 - May 2015
    Aliso Viejo, Ca, Us
    Designed and implemented joint Marketing programs designed to grow sales and market share in the $1.1B Global System Integrators (GSIs) market by providing marketing development funds (MDF) as a reward for performance and investment in sales growth. With the MDF budget, managed events, demand / lead generation and sales enablement activities.- Cross-functional team leadership- Alliance Management- Sales Global Account Managers (GAMs)- Global System Integrators (GSIs)- Marketing Account Management: Marcom / Marketing Communications, development of joint / custom solutions, Messaging frameworksSystem Integrators (SI) included CGI, Capgemini, Accenture, Infosys, Tata Consulting (TCS), Wipro, HCL Technologies, Atos, Unisys, Cognizant, Xerox, Deloitte, KPMG, Ernst-Young (EY), Northrop Grumman, Lockheed Martin, Raytheon, General Dynamics, BAE.
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  • Dell
    Senior Manager Product Marketing
    Dell May 2013 - Apr 2014
    Round Rock, Texas, Us
    1. Provided Campaign Management / Industry best practices, frameworks and analytics to audience of Campaign Managers / Directors and Executives by working with research advisory partners and cross functional teams2. Created Campaign Management Architecture that integrated Marketing investments with business at multiple levels:-- multiple business units: Enterprise (Servers, Storage, Networking), Software (Security; Identity Access Management; System Management; Data Protection), Services (Support and Deployment; BPO; Cloud) and Solutions-- strategic and tactical campaigns: from Brand-building, highly differentiated and industry-wide campaigns down to product-related, lead generation activities-- all vehicles (from Broadcast to Events, Digital and Social Media to Magazines)-- global and regional-- using MRM (Marketing Resource Management) tool and workflow-- enabled for marketing measurement / metrics delivered over elegant dashboards-- campaign taxonomy-- full tracking
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  • Dell
    Senior Product Manager, Services
    Dell May 2010 - May 2013
    Round Rock, Texas, Us
    ► Sales Enablement Manager accomplishments:♦ Enabled sales for $4B B2B Support Services portfolio by aligning Commercial Sales / Mktg Executives around strategic programs and managing KPIs♦ Modeled features, requirements and go-to-market strategy for enterprise support services entailed for grid, cluster computing and HPCC datacenters enabling incremental $20M / yr♦ Improved Rev / unit in 35% by developing a platform of Marketing / Sales engagement best practices with Sales leaders ♦ Facilitated Mktg mix success for initiatives across sales, messaging / PR, pricing, finance, development, legal♦ Assessed competitive capabilities developing Sales battlecards / collateral positioning advantages, disadvantages and parity enablers► Consumer Services Product Manager for portfolio including warranty, accidental damage, theft protection and Software (SaaS) online backup.Online / digital and direct sales channels: merchandising, upsell frameworks; sales training; go-to-market strategies; new products launch; business case development; KPI management.♦ Managed sales attainment for $150M B2C services portfolio P&L♦ Led go-to-market plan and execution for innovative support service in US / China generating $25M / yr (first 12 mo) w/ exceptional attach on e-commerce platform and retail♦ Built product positioning strategies to simplify portfolio while growing financials and customer satisfaction♦ Formulated strategies to improve NPS (Net Promoter Score) and customer perception for digital and traditional marketing communications♦ Implemented Sales training / coaching / incentives program across 300+ sales agents, 3 sites w/ $ 1.3M rev upside / yr♦ Optimized offer pricing based on competitive assessment and customer affordability analysis improving product affordability adding $500K Rev / yr♦ Developed Global training curriculum for 3K sales agents► Mobility Product Manager (Smartphones / Tablets): Consumer, SMB segments facilitating retail engagement.
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  • Dell
    Product Marketing Manager
    Dell Mar 2011 - Jul 2011
    Round Rock, Texas, Us
    Short-term assignment as Portfolio Manager in Consumer Services Marketing.♦ Developed innovative online store / e-commerce merchandising framework based on extensive A/B testing that ultimately increased revenue 12%, unit sales 11% over the entire portfolio♦ Product, Marketing and Business requirements (PRD, MRD, BRD documents) collection, negotiation and documentation defining product strategy, positioning, messaging, pricing and costs for a key new product
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  • Dell
    Smartphone Senior Program Manager
    Dell May 2009 - May 2010
    Round Rock, Texas, Us
    ♦ Repair supplier and ODM capabilities assessment, contract writing, requirements negotiation, audit, selection and ramp‐up♦ Launched 3 smartphones and 1 tablet / phablet in United States / Europe / Brazil / China by setting up global repair operation engineering footprint from scratch♦ Contract negotiation leading to $1.5M savings from process improvement♦ Directed supplier capacity planning, components seed stock acquisition, repair process design/validation, pilot and mass‐production♦ Provided strategic guidance to Rev Logistics Sr Director/Sr Mgmt on ODM/supplier capability, headcount allocation, operational complexity reduction, repair readiness status, issue tracking/resolution♦ Acted as subject-matter expert (SME) in smartphone / tablet design in all technical capacities: hardware, software, mechanical, test and process aspects♦ Implemented innovative control tower model with suppliers to empower and global launch
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  • Dell
    Engineering Program Manager
    Dell Mar 2007 - May 2010
    Round Rock, Texas, Us
    ♦ Designed a robust, reliable product design and superior experience in computers, peripherals and spare parts that improved customer satisfaction.♦ Reduced warranty costs by simplifying repair through product design criteria (Design for Serviceability) and defining clear supplier / ODM expectations translated into contractual requirements.♦ Globalized Repair operations. Led 30+ individuals indirectly by assembling the first Global New Products Introduction Core Team that accomplished 200+ product launches across the globe.♦ Empowered ODM / suppliers to be more effective in correcting design issues by building respectful, accountable partnerships.As a result of the engagements above, one of my Serviceability projects has been awarded the Dell Chaiman's Award - the most prestigious Customer Experience award in the company.♦ Interacted with Product Development, Finance, Logistics, IT, Marketing and Procurement organizations to empower the repair centers that fix systems and parts.♦ Revitalized global repair data collection requirements and advanced statistical analysis of repair site performance that enabled $40M+ warranty costs savings yearly♦ Standardized Engineering and Quality requirements on RFQ Terms and Conditions across 8+ computer ODMs (Original Design Manufacturers) impacting 200+ products launched yearly
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  • Dell
    New Products Introduction (Npi) Project Manager
    Dell Jun 2003 - Feb 2007
    Round Rock, Texas, Us
    Project Management of high-tech products introduction and sustaining across functional groups (Manufacturing, Services, Logistics, Engineering, Quality, Development) spread over Americas.♦ Awarded “Execution Excellence Award” by Americas Services Logistics (ASL) Director for having launched Brazil in-country repair operation, saving local business unit $3M in services spare parts cost♦ Developed innovative framework for New Products Introduction (NPI) and CBA viability models for 8 in-country suppliers, successfully launching 70+ products across notebooks / laptops, desktops, LCD and CRT displays, monitors, PC components and peripherals♦ Product Engineering: suppliers and process management.♦ ISO 9001 lead auditor.
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  • Datacom Telemática
    Quality Manager
    Datacom Telemática Nov 2002 - May 2003
    Auckland, Auckland, Nz
    ♦ Responsible for production control and product quality.♦ ERP development and business inteligence (BI) controls implementation♦ ISO 9001 implementationDataCom is a Telecom company that designs and sells modems, converters, multiplexers and routers for networking (data, voice and video communications).Customers were large Brazil telecom carriers (data, voice and wireless communications) and large through small/medium businesses.
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  • Fras-Le
    Engineering Intern
    Fras-Le Feb 2001 - Mar 2001
    Caxias Do Sul, Rio Grande Do Sul, Br
    Proposed energy rationalization and efficiency control to Engineering and Manufacturing management.
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Andre Piazza Skills

Enterprise Support Marketing Management Supply Management Suppliers Infrastructure Sales Database Tools Competitive Analysis Finance Digital Marketing Merchandising Iot Revenue Streams Innovation P&l Management Cross Functional Team Leadership Product Management Features Management Plays Design Toad Integration Crm Leadership Strategic Partnerships B2b Sales Growth Data Center Scorecard People Development Portfolio Management Cluster Education Team Leadership Sales Enablement New Product Launch Engineering Strategy Gtm Global Assignments Inventory Direct Sales Demand Generation Corporations Testing New Business Development Monetization Boomi Pricing Strategy Go To Market Strategy Customer Service Campaign Management Complexity Reduction Business Management Product Development Mdf Information Management Cgi Analysis Warranty P&l Product Marketing B2c Large Enterprise Social Media Vehicles Influential Peripherals Creativity C Retail Logistics Business Development Communication Advertising Lead Generation Energy Strategic Planning Presentation Forward Thinking Marketing Big Data Business Intelligence Business Case Governance House Social Selling Market Share Analytics Joint Marketing Cloud Computing Accident Pricing E Commerce Growth Strategies Functional Leadership Sourcing Investments Statistica Process Improvement Integrated Marketing Software Product Design Components Consumer Services Product Lifecycle Management Program Management Launches Collateral Market Analysis Commerce Social Media Marketing Multi Channel Marketing Protection Strategic Thinking Business Strategy Saas Spare Parts Marketing Strategy Wireless System Integrators Supply Chain Emea Architecture Dbms

Andre Piazza Education Details

  • Altmba
    Altmba
    Leadership And Marketing
  • Federal University Of Rio Grande Do Sul
    Federal University Of Rio Grande Do Sul
    Electrical Engineering
  • Seth Godin'S Akimbo Workshops
    Seth Godin'S Akimbo Workshops
    Creative Writing
  • Seth Godin'S Akimbo Workshops
    Seth Godin'S Akimbo Workshops
    Marketing

Frequently Asked Questions about Andre Piazza

What company does Andre Piazza work for?

Andre Piazza works for Bforeai

What is Andre Piazza's role at the current company?

Andre Piazza's current role is Product Leader, Strategist, and Mentor | AI | Cybersecurity | Software | Hardware | Services | Venture Building.

What is Andre Piazza's email address?

Andre Piazza's email address is an****@****ell.com

What is Andre Piazza's direct phone number?

Andre Piazza's direct phone number is +151221*****

What schools did Andre Piazza attend?

Andre Piazza attended Altmba, Federal University Of Rio Grande Do Sul, Seth Godin's Akimbo Workshops, Seth Godin's Akimbo Workshops.

What are some of Andre Piazza's interests?

Andre Piazza has interest in Social Media, Soccer, Creativity, Health, Networking, Children, Languages, Education, Environment, Photography.

What skills is Andre Piazza known for?

Andre Piazza has skills like Enterprise Support, Marketing Management, Supply Management, Suppliers, Infrastructure, Sales, Database Tools, Competitive Analysis, Finance, Digital Marketing, Merchandising, Iot.

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