Andre Piazza Email & Phone Number

New York City, Ny, Us

Copenhagen, Denmark, Dk

I designed, promoted, and assisted in selling innovation programs engaging corporations, startups, and government agencies through accelerators, incubators, hackathons, and venture building programs.• Opened the company’s 1st US office, growing the team to seven people while building culture in the span of a few months• Created the Sales Enablement function in the company reporting directly to the CEO while supervising a team• Designed B2B sales motion and deal process including Marketing funnel strategies and lead nurturing programs using various channels and marketing tools like landing pages, CRM, email, and automation• Implemented integrated marketing campaigns mapping content according to the sales motion• Planned and executed the migration of a complete CRM system with nearly a 1 million entries while implementing the supportive Sales and Marketing processes, providing training to 50+ stakeholders and managing the entire process of change• Developed multi-million dollar sales proposals to be delivered in high-profile bid processes in emerging marketsRainmaking is one of the world’s leading corporate innovation and venture development firms with 12 offices around the world. They create, accelerate, and scale new business with the world’s leading corporations and entrepreneurs to solve big problems. Rainmaking has launched 29 ventures worth over $2BN in value, including one of the world’s most active global investors and accelerators, Startupbootcamp. Since 2006, they invested in over 900 startups who went on to raise almost $1bn. Rainmaking has partnered with 10% of the Fortune500 companies to bring new strategies and market-based solutions including IKEA, VISA, Airbus, Engie, HSBC, Jaguar among others. They are also a proud member of the UN Global Compact, driving major initiatives on a broad spectrum of social and environmental impact issues.- Digital Marketing Campaigns- CRM implementation- Content strategy- Analytics and Data Science

Tualatin, Oregon, Us

This role is tailored after positioning the company for success in the Business Process Management (BPM) marketplace. iGrafx solutions cover a variety of use cases relevant to the modern enterprise such as Process Modelling and Optimization, Automation / Robotic Process Automation (RPA), Digital Transformation, Customer Experience, Risk Management and Compliance.Key responsibilities and outcomes included:• Developing a Product Marketing vision based on the real problems of the industry / marketplace, real understanding of the competitive space, and translating our capabilities into offerings, new product launches, go-to-market strategies, collateral, marketing campaigns for a portfolio of solutions that includes On-Premises and Cloud Solutions, Services and Integrations• Developed messaging architecture positioning company capabilities with key problems in the marketplace to specific personas and specific value props• Launched Analyst Relations (AR) program to connect iGrafx vision and capabilities with the aspirations of the marketplace by engaging analyst firms like Gartner, Forrester, IDC and others• Provided insight to Product Management, Sales and Customer Success teams by establishing a Market and Competitive Intelligence program

Round Rock, Texas, Us

. Which campaigns should go to market in order to stall competition, increase reputation, and gain share of mind among a variety of personas in the IT industry?. How to properly allocate more than $500M in Marketing spend for effectiveness?. How can we accomplish that in an organization that runs at $65B revenue yearly?. How to model effective Buyer's Journey across the enterprise and map progress in constructs that Marketing teams can effectively manage in going to market?. How to setup investment across a variety of vehicles such as events, digital, social, demand generation, thought leadership and broadcast?This is my current challenge, that I have approached with curiosity and entrepreneurial spirit fueling the skillsets of change management, leadership and go-to-market required to make it happen. An extraordinary vantage point to Marketing and Sales best practices in the IT industry.

Aliso Viejo, Ca, Us

(Quest was formerly known as Dell Software). Responsible for Sales and Marketing programs the Information Management portfolio, comprised of Analytics (Statistica), SaaS / Cloud Integration / iPaaS (Boomi) and Database tools (Toad, Shareplex) in Europe, Middle East and Africa (EMEA).• Developed 5Yr Sales / Marketing for $120M portfolio of Database, Cloud Integration and Analytics software• Managed Sales attainment, business management scorecard (BMS) and bridges, attaining 125% target in top quarter• Developed strategy for entering a new vertical with end-to-end solutions (Software, Services, Infrastructure) in Internet of Things (IoT): market analysis, matching use cases w/ org capabilities, offering and GTM plan• Led Sales and Marketing plays around Demand Generation, Social Selling, cross/upsell, channel expansion, competitive replacements, seeding and trial programs, digital marketing, and eCommerce

Aliso Viejo, Ca, Us

Designed and implemented joint Marketing programs designed to grow sales and market share in the $1.1B Global System Integrators (GSIs) market by providing marketing development funds (MDF) as a reward for performance and investment in sales growth. With the MDF budget, managed events, demand / lead generation and sales enablement activities.- Cross-functional team leadership- Alliance Management- Sales Global Account Managers (GAMs)- Global System Integrators (GSIs)- Marketing Account Management: Marcom / Marketing Communications, development of joint / custom solutions, Messaging frameworksSystem Integrators (SI) included CGI, Capgemini, Accenture, Infosys, Tata Consulting (TCS), Wipro, HCL Technologies, Atos, Unisys, Cognizant, Xerox, Deloitte, KPMG, Ernst-Young (EY), Northrop Grumman, Lockheed Martin, Raytheon, General Dynamics, BAE.

Round Rock, Texas, Us

1. Provided Campaign Management / Industry best practices, frameworks and analytics to audience of Campaign Managers / Directors and Executives by working with research advisory partners and cross functional teams2. Created Campaign Management Architecture that integrated Marketing investments with business at multiple levels:-- multiple business units: Enterprise (Servers, Storage, Networking), Software (Security; Identity Access Management; System Management; Data Protection), Services (Support and Deployment; BPO; Cloud) and Solutions-- strategic and tactical campaigns: from Brand-building, highly differentiated and industry-wide campaigns down to product-related, lead generation activities-- all vehicles (from Broadcast to Events, Digital and Social Media to Magazines)-- global and regional-- using MRM (Marketing Resource Management) tool and workflow-- enabled for marketing measurement / metrics delivered over elegant dashboards-- campaign taxonomy-- full tracking

Round Rock, Texas, Us

► Sales Enablement Manager accomplishments:♦ Enabled sales for $4B B2B Support Services portfolio by aligning Commercial Sales / Mktg Executives around strategic programs and managing KPIs♦ Modeled features, requirements and go-to-market strategy for enterprise support services entailed for grid, cluster computing and HPCC datacenters enabling incremental $20M / yr♦ Improved Rev / unit in 35% by developing a platform of Marketing / Sales engagement best practices with Sales leaders ♦ Facilitated Mktg mix success for initiatives across sales, messaging / PR, pricing, finance, development, legal♦ Assessed competitive capabilities developing Sales battlecards / collateral positioning advantages, disadvantages and parity enablers► Consumer Services Product Manager for portfolio including warranty, accidental damage, theft protection and Software (SaaS) online backup.Online / digital and direct sales channels: merchandising, upsell frameworks; sales training; go-to-market strategies; new products launch; business case development; KPI management.♦ Managed sales attainment for $150M B2C services portfolio P&L♦ Led go-to-market plan and execution for innovative support service in US / China generating $25M / yr (first 12 mo) w/ exceptional attach on e-commerce platform and retail♦ Built product positioning strategies to simplify portfolio while growing financials and customer satisfaction♦ Formulated strategies to improve NPS (Net Promoter Score) and customer perception for digital and traditional marketing communications♦ Implemented Sales training / coaching / incentives program across 300+ sales agents, 3 sites w/ $ 1.3M rev upside / yr♦ Optimized offer pricing based on competitive assessment and customer affordability analysis improving product affordability adding $500K Rev / yr♦ Developed Global training curriculum for 3K sales agents► Mobility Product Manager (Smartphones / Tablets): Consumer, SMB segments facilitating retail engagement.

Round Rock, Texas, Us

Short-term assignment as Portfolio Manager in Consumer Services Marketing.♦ Developed innovative online store / e-commerce merchandising framework based on extensive A/B testing that ultimately increased revenue 12%, unit sales 11% over the entire portfolio♦ Product, Marketing and Business requirements (PRD, MRD, BRD documents) collection, negotiation and documentation defining product strategy, positioning, messaging, pricing and costs for a key new product

Round Rock, Texas, Us

♦ Repair supplier and ODM capabilities assessment, contract writing, requirements negotiation, audit, selection and ramp‐up♦ Launched 3 smartphones and 1 tablet / phablet in United States / Europe / Brazil / China by setting up global repair operation engineering footprint from scratch♦ Contract negotiation leading to $1.5M savings from process improvement♦ Directed supplier capacity planning, components seed stock acquisition, repair process design/validation, pilot and mass‐production♦ Provided strategic guidance to Rev Logistics Sr Director/Sr Mgmt on ODM/supplier capability, headcount allocation, operational complexity reduction, repair readiness status, issue tracking/resolution♦ Acted as subject-matter expert (SME) in smartphone / tablet design in all technical capacities: hardware, software, mechanical, test and process aspects♦ Implemented innovative control tower model with suppliers to empower and global launch

Round Rock, Texas, Us

♦ Designed a robust, reliable product design and superior experience in computers, peripherals and spare parts that improved customer satisfaction.♦ Reduced warranty costs by simplifying repair through product design criteria (Design for Serviceability) and defining clear supplier / ODM expectations translated into contractual requirements.♦ Globalized Repair operations. Led 30+ individuals indirectly by assembling the first Global New Products Introduction Core Team that accomplished 200+ product launches across the globe.♦ Empowered ODM / suppliers to be more effective in correcting design issues by building respectful, accountable partnerships.As a result of the engagements above, one of my Serviceability projects has been awarded the Dell Chaiman's Award - the most prestigious Customer Experience award in the company.♦ Interacted with Product Development, Finance, Logistics, IT, Marketing and Procurement organizations to empower the repair centers that fix systems and parts.♦ Revitalized global repair data collection requirements and advanced statistical analysis of repair site performance that enabled $40M+ warranty costs savings yearly♦ Standardized Engineering and Quality requirements on RFQ Terms and Conditions across 8+ computer ODMs (Original Design Manufacturers) impacting 200+ products launched yearly

Round Rock, Texas, Us

Project Management of high-tech products introduction and sustaining across functional groups (Manufacturing, Services, Logistics, Engineering, Quality, Development) spread over Americas.♦ Awarded “Execution Excellence Award” by Americas Services Logistics (ASL) Director for having launched Brazil in-country repair operation, saving local business unit $3M in services spare parts cost♦ Developed innovative framework for New Products Introduction (NPI) and CBA viability models for 8 in-country suppliers, successfully launching 70+ products across notebooks / laptops, desktops, LCD and CRT displays, monitors, PC components and peripherals♦ Product Engineering: suppliers and process management.♦ ISO 9001 lead auditor.

Auckland, Auckland, Nz

♦ Responsible for production control and product quality.♦ ERP development and business inteligence (BI) controls implementation♦ ISO 9001 implementationDataCom is a Telecom company that designs and sells modems, converters, multiplexers and routers for networking (data, voice and video communications).Customers were large Brazil telecom carriers (data, voice and wireless communications) and large through small/medium businesses.

Caxias Do Sul, Rio Grande Do Sul, Br

Proposed energy rationalization and efficiency control to Engineering and Manufacturing management.

Seth Godin'S Altmba, Change, Leadership And Marketing

Bachelor Of Science (B.Sc.), Electrical Engineering

The Copy Workshop, Creative Writing

The Marketing Seminar, Marketing