André Pitié Email and Phone Number
André Pitié personal email
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Marketing manager in the internet & services industry since 2000- 2021 marketing consultant for startups, open for new marketing direction positions- 2020 head of online marketing for a b2b saas company in Berlin- 2018 director of online marketing for Qunomedical, a 500startups backed startup- 2017 vermietet.de interim marketing director, marketing consultant for several startups- 2016 everphone.de VP marketing- 2015 learning, traveling, volunteering year- 2014 stayfriends.de senior marketing director- 2011 stayfriends.de online marketing Europe (Germany, Austria, Switzerland, Sweden, France)- 2008 moved from Paris to Berlin to join stayfriends.de (belongs to Classmates.com)- 2006 sold Trombi.com to Classmates.com (USA)- 2004-2006 CRM, ERP and helpdesk projects for Effia, subsidiary of SNCF French railways- 2002-2004 marketing manager of the 2nd biggest realestate multimedia company in France (A Vendre A Louer (press, internet, tradeshow)- 2000 founder of first french social network Trombi.comSpecialties: purchase and track advertising online on a very large scale, analyse and understand customer needs, innovative online advertising and landing pages
Badge Business Angels Des Grandes Ecoles
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- 50
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Sourcing SpecialistBadge Business Angels Des Grandes EcolesBerlin, De -
Seed InvestorNeo Founders Sep 2024 - PresentParis, Fr* Contributing to startup scouting efforts in France and Germany, focusing on identifying promising ventures at the pre-seed and seed stage.* Participating in the Investment Committee, representing Neoma Alumni, and collaborating on early-stage investment decisions.* Providing strategic support to portfolio startups and utilizing the Neoma Alumni network to help foster growth and innovation. -
MentorCreative Destruction Lab Oct 2023 - PresentToronto, Ontario, CaStartups Mentor at CDL-Paris for the AI and Climate Streams -
Director Marketing CommunicationsBioserenity Jan 2024 - Jun 2024Paris, Fr -
Interim Head Of MarketingPowerus May 2022 - Jun 2022Berlin, Be, De- manage team of 1 facebook specialist and 1 google ads specialist- successful launch of tiktok video ads to recruit electricians in Germany- restructure meta / facebook / instagram ad campaigns to keep delivering a high level of daily leads with best quality at an acceptable cost- restructure google adwords campaigns- propose and test new creatives- propose new landing pages / registration process and how to better A/B test- better connect product, marketing, IT and data analytics departments to have ads matching better the job offers proposed by powerus- data analysis, make data talk by creating better dashboards, making better use of existing information and recommend actions connected to them -
Chief Marketing OfficerElo Games Feb 2021 - May 2022Nürnberg, Bayern, DeHelping mobile app "Elo Games" reach the next level through all marketing channels to increase free and paid app installs. Consulting on product and strategy to improve recency, monetization and international expansion. -
Head Of Online MarketingPylot Gmbh Jan 2020 - Jan 2021Berlin, Berlin, De -
Director Of Online MarketingQunomedical Gmbh Sep 2017 - Sep 2018Berlin, DeBuying and managing advertising campaigns on Facebook, Instagram, Google Adwords, Youtube, Twitter, Bing, Yahoo, Reddit...Registration process optimization (unbounce, mixpanel, A/B tests...)Production of the creatives (text ads, image ads, video ads, email ads)Budget: 100.000€/Month to acquire 10.000 Leads per monthCampaigns in 15 countries (mostly Europe and USA)Results: CPL (Cost per Lead) divided by 2, Quantity of Leads multiplied by 2Bold innovations: ideas, first design, proof of concept, implementation, test, ...for example: chatbot-like questions instead of multi-steps registration form -
Interim Head Of Performance MarketingVermietet.De Jan 2017 - Jul 2017Berlin, Berlin, DeOnline platform helping landlords manage their properties (Springtech Ventures).Creation of the first ad campaigns, registration process, mail campaigns, SEOAutomation of reports with Supermetrics, Google Data StudioMore than 3.000 Landlords registered in 6 months for a reasonable CPL. -
Vp MarketingEverphone Gmbh Oct 2016 - Jun 2017Berlin, Berlin, DeSmartphone as a service for companies for just a few euros per month per employee. Leasing, upgrade, repair...Create the first performance advertising campaigns, Create and test various advertising creatives, find the best performing ones,Create the dashboards, Create a marketing plan, Build process to take care of the new leads (advertising > registration process > mail campaigns > sale),SEO strategy...Setup and use of Zapier, Mailchimp, Pipedrive... -
Senior Marketing Director EuropeClassmates Apr 2014 - Jun 2015Bellevue, Washington, UsClassmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget, plus :- ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany).- product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process".- done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones. -
Director Online Marketing Europe (Media Buying, Facebook App Virality, Seo, Landing Pages, Ad Sales)Classmates May 2013 - Mar 2014Bellevue, Washington, UsClassmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget, plus:- ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany).- product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process".- done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones. -
Director Online Marketing Europe (Germany Austria Switzerland France Sweden)Classmates Jul 2011 - Apr 2013Bellevue, Washington, UsClassmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget. Stayfriends.de is one of the top 30 biggest german websites. It belonged to the US company Classmates.com, who belonged to "United Online" (Nasdaq: UNTD).I was in charge of a 6 million euros budget, with a team of 10 employees, acquiring millions of leads every year in 5 countries (Stayfriends.de, Stayfriends.at, Stayfriends.ch, Stayfriends.se and Trombi.com). As well in charge of the creative side : how should the ads look like to perform better... Involved in the strategic decisions of the company. -
Marketing And Business Development ManagerTrombi.Com Aug 2006 - Jun 2011Successful exit of France #2 biggest social network. After founding Trombi.com (a classmates.com like service) and managing it for 7 years, I sold this company in July 2006 to Classmates.com. I continued as employee for the new owners as marketing and business development manager of this company. Worked since July 2008 from the Berlin offices of the German branch (Stayfriends.de).
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Owner / FounderTrombi.Com Mar 2000 - Jul 2006Founder and manager of a classmates.com-like website in France since march 2000. 600.000 alumni were registered as of july 2006 when i sold it to Classmates.com.At that time, the website had 1.000.000 visitors/month according to google analytics.Earnings : mainly gold memberships and some direct marketing by email.
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Co-Founder And CtoMer Et Marine 2005 - 2010Morlaix, Bretagne, FrCo-founder of the leading sea, navy, ports, ships B2B online media in France.Programming of a CMS platform, database structure, backend, frontend, design...SEO optimisation, marketing strategy to increase readership and newsletter members.Reached more than 400.000 visitors per month. -
Product Manager (Marketing)Effia Nov 2004 - Feb 2006FrEffia is a private subsidiary of SNCF (French Railways) mostly in charge of various services in and around railway stations, specialist of Intermodal passenger transport.Launch of an ERP project (with Microsoft Navision) : management of 5000 car parks subscribers from a central database (accounting, billing, CRM, helpdesk...)+ Launch of a call center to inform car parks clients and manage the subscribersProduct management : 300% increase in 1 year for the car parks reservation with the call center and the internet http://stationnement.effia.fr -
Marketing DirectorGroupe A Vendre A Louer Jun 2002 - Oct 2004#2 biggest france real estate classifieds website (since then belongs to Pages Jaunes Group) B2C : Management of the communication of the websites online and offline Management of strategic partnerships with portals and mobile carriers B2B (real estate agencies and groups like Century 21) : Simplication of product lines, redefinition of pricing, creation of a reporting tool for the salesforce Communication & PR, especially for the “Salon Immobilier de Paris” organized by A Vendre A LouerAd sales to banks and other suppliers related to the real estate universe
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Audit InternDeloitte Jan 2000 - Mar 2000Worldwide, Oo -
Cacharel Marketing AssistantL'Oréal 1999 - 1999Paris, FrAssistant for the product launch of a new masculine fragrance Assistant on managing the life of existing lines of product (prepress proofing, briefing/working with prestigious advertising agency Air, relationship with suppliers, market studies...) -
Communications ConsultantBoury Tallon & Associés 1999 - 1999Paris, FrAnalysis of the philanthropy efforts in the pharmaceutical industry, interviews with directors of the communication of pharmaceutical companies, writing of reports, synthesis, recommendations -
Brand Marketing InternBen & Jerry'S 1998 - 1998South Burlington, Vt, UsBrand awareness marketing study for the advertising agency in charge of the launch of the ice cream Ben & Jerry’s in France (freelance group work during my studies) -
Graphic DesignerSchieffelin & Somerset 1998 - 1998Creation of interactive animations for the extranet of the sales force selling Dom Pérignon champagne
André Pitié Skills
André Pitié Education Details
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Neoma Business SchoolMarketing -
Lycée OzennePrépa Hec Scientifique -
Lycée Bellevue, AlbiPrépa Hec Scientifique
Frequently Asked Questions about André Pitié
What company does André Pitié work for?
André Pitié works for Badge Business Angels Des Grandes Ecoles
What is André Pitié's role at the current company?
André Pitié's current role is Sourcing Specialist.
What is André Pitié's email address?
André Pitié's email address is an****@****ail.com
What schools did André Pitié attend?
André Pitié attended Neoma Business School, Lycée Ozenne, Lycée Bellevue, Albi.
What are some of André Pitié's interests?
André Pitié has interest in Education.
What skills is André Pitié known for?
André Pitié has skills like Member Acquisitons Germany Austria Switzerland France, Country Manager France, Online Advertising, Advertising, Customer Relations, Mergers, Product Development, French, Digital Marketing, Seo, Business Development, Customer Service.
Who are André Pitié's colleagues?
André Pitié's colleagues are Yannis Sahraoui, Julien Daumont, Christian Houzé, Henri Jannet, Michael Schack, Jérôme Tixier, Catherine Delcroix.
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