André Pitié Email & Phone Number

Berlin, De

Paris, Fr

* Contributing to startup scouting efforts in France and Germany, focusing on identifying promising ventures at the pre-seed and seed stage.* Participating in the Investment Committee, representing Neoma Alumni, and collaborating on early-stage investment decisions.* Providing strategic support to portfolio startups and utilizing the Neoma Alumni network to help foster growth and innovation.

Toronto, Ontario, Ca

Startups Mentor at CDL-Paris for the AI and Climate Streams

Paris, Fr

Berlin, Be, De

- manage team of 1 facebook specialist and 1 google ads specialist- successful launch of tiktok video ads to recruit electricians in Germany- restructure meta / facebook / instagram ad campaigns to keep delivering a high level of daily leads with best quality at an acceptable cost- restructure google adwords campaigns- propose and test new creatives- propose new landing pages / registration process and how to better A/B test- better connect product, marketing, IT and data analytics departments to have ads matching better the job offers proposed by powerus- data analysis, make data talk by creating better dashboards, making better use of existing information and recommend actions connected to them

Nürnberg, Bayern, De

Helping mobile app "Elo Games" reach the next level through all marketing channels to increase free and paid app installs. Consulting on product and strategy to improve recency, monetization and international expansion.

Berlin, Berlin, De

Berlin, De

Buying and managing advertising campaigns on Facebook, Instagram, Google Adwords, Youtube, Twitter, Bing, Yahoo, Reddit...Registration process optimization (unbounce, mixpanel, A/B tests...)Production of the creatives (text ads, image ads, video ads, email ads)Budget: 100.000€/Month to acquire 10.000 Leads per monthCampaigns in 15 countries (mostly Europe and USA)Results: CPL (Cost per Lead) divided by 2, Quantity of Leads multiplied by 2Bold innovations: ideas, first design, proof of concept, implementation, test, ...for example: chatbot-like questions instead of multi-steps registration form

Berlin, Berlin, De

Online platform helping landlords manage their properties (Springtech Ventures).Creation of the first ad campaigns, registration process, mail campaigns, SEOAutomation of reports with Supermetrics, Google Data StudioMore than 3.000 Landlords registered in 6 months for a reasonable CPL.

Berlin, Berlin, De

Smartphone as a service for companies for just a few euros per month per employee. Leasing, upgrade, repair...Create the first performance advertising campaigns, Create and test various advertising creatives, find the best performing ones,Create the dashboards, Create a marketing plan, Build process to take care of the new leads (advertising > registration process > mail campaigns > sale),SEO strategy...Setup and use of Zapier, Mailchimp, Pipedrive...

Bellevue, Washington, Us

Classmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget, plus :- ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany).- product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process".- done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones.

Bellevue, Washington, Us

Classmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget, plus:- ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany).- product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process".- done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones.

Bellevue, Washington, Us

Classmates.com operated under the brands Stayfriends and Trombi in Europe.Leading the international user acquisition team $10 million yearly budget. Stayfriends.de is one of the top 30 biggest german websites. It belonged to the US company Classmates.com, who belonged to "United Online" (Nasdaq: UNTD).I was in charge of a 6 million euros budget, with a team of 10 employees, acquiring millions of leads every year in 5 countries (Stayfriends.de, Stayfriends.at, Stayfriends.ch, Stayfriends.se and Trombi.com). As well in charge of the creative side : how should the ads look like to perform better... Involved in the strategic decisions of the company.

Successful exit of France #2 biggest social network. After founding Trombi.com (a classmates.com like service) and managing it for 7 years, I sold this company in July 2006 to Classmates.com. I continued as employee for the new owners as marketing and business development manager of this company. Worked since July 2008 from the Berlin offices of the German branch (Stayfriends.de).

Founder and manager of a classmates.com-like website in France since march 2000. 600.000 alumni were registered as of july 2006 when i sold it to Classmates.com.At that time, the website had 1.000.000 visitors/month according to google analytics.Earnings : mainly gold memberships and some direct marketing by email.

Morlaix, Bretagne, Fr

Co-founder of the leading sea, navy, ports, ships B2B online media in France.Programming of a CMS platform, database structure, backend, frontend, design...SEO optimisation, marketing strategy to increase readership and newsletter members.Reached more than 400.000 visitors per month.

Fr

Effia is a private subsidiary of SNCF (French Railways) mostly in charge of various services in and around railway stations, specialist of Intermodal passenger transport.Launch of an ERP project (with Microsoft Navision) : management of 5000 car parks subscribers from a central database (accounting, billing, CRM, helpdesk...)+ Launch of a call center to inform car parks clients and manage the subscribersProduct management : 300% increase in 1 year for the car parks reservation with the call center and the internet http://stationnement.effia.fr

#2 biggest france real estate classifieds website (since then belongs to Pages Jaunes Group) B2C : Management of the communication of the websites online and offline Management of strategic partnerships with portals and mobile carriers B2B (real estate agencies and groups like Century 21) : Simplication of product lines, redefinition of pricing, creation of a reporting tool for the salesforce Communication & PR, especially for the “Salon Immobilier de Paris” organized by A Vendre A LouerAd sales to banks and other suppliers related to the real estate universe

Worldwide, Oo

Paris, Fr

Assistant for the product launch of a new masculine fragrance Assistant on managing the life of existing lines of product (prepress proofing, briefing/working with prestigious advertising agency Air, relationship with suppliers, market studies...)

Paris, Fr

Analysis of the philanthropy efforts in the pharmaceutical industry, interviews with directors of the communication of pharmaceutical companies, writing of reports, synthesis, recommendations

South Burlington, Vt, Us

Brand awareness marketing study for the advertising agency in charge of the launch of the ice cream Ben & Jerry’s in France (freelance group work during my studies)

Creation of interactive animations for the extranet of the sales force selling Dom Pérignon champagne

Master In Management, Marketing

Prépa Hec, Prépa Hec Scientifique

Prépa Hec, Prépa Hec Scientifique