André Prazeres Email & Phone Number

Lisbon, Portugal

Portugal

Leading the indirect Out of Home/On-Trade channel in Portugal and developing the strategic channel plan. Managing strategic relationships and sales initiatives to amplify Bacardi's portfolio presence in the Trade. Proposing and achieving financial targets and optimized ROI for Commercial Contractual investments, enhancing overall profitability and consumer experiencel. Defining the Annual Investment Policy, Guidelines and KPI´s. Improving dashboards, reporting and tracking tools to actively… Show more Leading the indirect Out of Home/On-Trade channel in Portugal and developing the strategic channel plan. Managing strategic relationships and sales initiatives to amplify Bacardi's portfolio presence in the Trade. Proposing and achieving financial targets and optimized ROI for Commercial Contractual investments, enhancing overall profitability and consumer experiencel. Defining the Annual Investment Policy, Guidelines and KPI´s. Improving dashboards, reporting and tracking tools to actively monitor sell-out and act upon the KPI’s. Developing and executing sub-channel strategies, while collaborating with key stakeholders. Implementing customer and shopper activation programs, aligned with the Country Action Plan. Identifying new business opportunities and providing input for category and channel plans. Driving and inspiring a sales team of 12 Business Managers and fostering growth through effective coaching and leadership. Show less

Amsterdam Area, Netherlands

Created and executed the European strategy for the Excess/Off-Price channel covering segmentation, customer tiering, pricing, “assortment”, allocation, etc. Managed a portfolio of strategic partners and digital pure players (digital wholesale) such as Veepee, privatesportshop.com, MandM Direct, SRP, GetTheLabel/Topgrade (JD Sports), and TK Maxx. Proposing and implementing efficient sales short and mid-term strategies to unlock profit, while increasing consumer experience by prioritizing the… Show more Created and executed the European strategy for the Excess/Off-Price channel covering segmentation, customer tiering, pricing, “assortment”, allocation, etc. Managed a portfolio of strategic partners and digital pure players (digital wholesale) such as Veepee, privatesportshop.com, MandM Direct, SRP, GetTheLabel/Topgrade (JD Sports), and TK Maxx. Proposing and implementing efficient sales short and mid-term strategies to unlock profit, while increasing consumer experience by prioritizing the development of eCommerce B2C accounts growth. Optimizing end-to-end sales operations speed (vs. reduced capabilities) and driving new projects from scratch such as New Stock Category implementation or Factory Direct Shipments assessment (including Business Case preparation). Played an integral role in driving top and bottom-line P&L, managing a Revenue of ~80M €. Enforced adidas excess selective distribution across Europe. Led and inspired a new Sales & Commercial Ops team in accomplishing objectives. Show less

Amsterdam Area, Netherlands

Elevated commercial position in the Middle East & Africa of multiple licensed high-profile brands, including Nike, Lacoste, Calvin Klein, and Chloé, in the Eyewear vertical. Built and managed a sustainable distributor and retailer network of ~20 accounts, by proposing and implementing an efficient sales and distribution strategy. Translated market needs by briefing insights based on market trends, product feedback, and sell-through to licensors, merchandising, and design teams. Frequently… Show more Elevated commercial position in the Middle East & Africa of multiple licensed high-profile brands, including Nike, Lacoste, Calvin Klein, and Chloé, in the Eyewear vertical. Built and managed a sustainable distributor and retailer network of ~20 accounts, by proposing and implementing an efficient sales and distribution strategy. Translated market needs by briefing insights based on market trends, product feedback, and sell-through to licensors, merchandising, and design teams. Frequently visiting the region, and attending trade shows and license meetings (40% travel). Provided leadership to the Customer Service & Sales team in delivering the sales and service level targets. Show less

Lisbon Area, Portugal

Built the overall local market strategy for the Beer category. Performed analysis of mid to long-term industry trends, market size, segment development, and consumer behavior to define and revise strategies. Provided category leadership and training to sales field teams including the definition of targets and guidelines for the different channels. Managed all aspects of new brands introduction, including planning & promotion. Managed A&P budget to ensure spending was in line with defined KPIs… Show more Built the overall local market strategy for the Beer category. Performed analysis of mid to long-term industry trends, market size, segment development, and consumer behavior to define and revise strategies. Provided category leadership and training to sales field teams including the definition of targets and guidelines for the different channels. Managed all aspects of new brands introduction, including planning & promotion. Managed A&P budget to ensure spending was in line with defined KPIs. Played an integral role in driving top and bottom-line P&L. Provided effective leadership to 1 Junior Product Manager and to the field team. Show less

Lisbon Area, Portugal

Managed a group of KA’s such as Aldi, Lidl, Spar, El Corte Inglés, Pingo Doce or Intermaché. Held the accountability of co-managing a Sales Budget of approx. 30M € and respective P&L. Executed the Key Account commercial and promotional plan, maximizing ROI. Negotiated yearly trade agreements. Assured communication with all cross-functional stakeholders, to guarantee the necessary solutions to execute the strategy.

Lisbon Area, Portugal

- Execution of customer activations delivering incremental category value- Catman: space management (Spaceman), assortment review, and promotional accuracy

Lisbon Area, Portugal

- Execution of channel Trade Marketing strategies for the entire brand portfolio, assuring field marketing coordination and alignment with brand plans- Supporting sales loyalty program management for strategic distributors

Marketing/Marketing Management, General, Post-Graduation In Marketing Management

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, Degree In Public Relations And Advertising