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André Prazeres Email & Phone Number

Head of On-Trade Horeca and OOH at Bacardi
Location: Lisbon, Lisbon, Portugal 8 work roles 2 schools
1 work email found @marchon.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Bacardi
Role
Head of On-Trade Horeca and OOH
Location
Lisbon, Lisbon, Portugal
Company size
8189 employees

Who is André Prazeres? Overview

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Quick answer

André Prazeres is listed as Head of On-Trade Horeca and OOH at Bacardi, a company with 8189 employees, based in Lisbon, Lisbon, Portugal. AeroLeads shows a work email signal at marchon.com and a matched LinkedIn profile for André Prazeres.

André Prazeres previously worked as National Field Sales Manager at Bacardi and Senior Channel Manager Sales & Ops - Head of Excess Sales & Ops Europe at Adidas. André Prazeres holds Marketing/Marketing Management, General, Post-Graduation In Marketing Management from Iseg - Executive Education.

Company email context

Email format at Bacardi

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{first_initial}{last}@marchon.com
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Profile bio

About André Prazeres

Impact player and results-oriented leader with experience in delivering growth and creating value by implementing effective commercial strategies.

Listed skills include Trade Marketing, Fmcg, Marketing Management, Brand Management, and 32 others.

Current workplace

André Prazeres's current company

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Bacardi
Bacardi
Head of On-Trade Horeca and OOH
Lisbon, Portugal
Website
bacardilimited.com
Employees
8189
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8 roles · 19 years

André Prazeres work experience

A career timeline built from the work history available for this profile.

Head Of On-Trade Horeca And Ooh

Bacardi

Lisbon, Portugal

National Field Sales Manager

Current
Bacardi

Portugal

Leading the indirect Out of Home/On-Trade channel in Portugal and developing the strategic channel plan. Managing strategic relationships and sales initiatives to amplify Bacardi's portfolio presence in the Trade. Proposing and achieving financial targets and optimized ROI for Commercial Contractual investments, enhancing overall profitability and consumer.

2022 - Present ~4 yrs 5 mos

Senior Channel Manager Sales & Ops - Head Of Excess Sales & Ops Europe

Adidas

Amsterdam Area, Netherlands

Created and executed the European strategy for the Excess/Off-Price channel covering segmentation, customer tiering, pricing, “assortment”, allocation, etc. Managed a portfolio of strategic partners and digital pure players (digital wholesale) such as Veepee, privatesportshop.com, MandM Direct, SRP, GetTheLabel/Topgrade (JD Sports), and TK Maxx. Proposing.

2019 - 2021 ~2 yrs

Sales Area Manager - Emerging Markets - Mea

Marchon Eyewear

Amsterdam Area, Netherlands

Elevated commercial position in the Middle East & Africa of multiple licensed high-profile brands, including Nike, Lacoste, Calvin Klein, and Chloé, in the Eyewear vertical. Built and managed a sustainable distributor and retailer network of ~20 accounts, by proposing and implementing an efficient sales and distribution strategy. Translated market needs by.

2015 - 2019 ~4 yrs

Marketing Manager - Beer Ab Inbev

Delta Cafés

Lisbon Area, Portugal

Built the overall local market strategy for the Beer category. Performed analysis of mid to long-term industry trends, market size, segment development, and consumer behavior to define and revise strategies. Provided category leadership and training to sales field teams including the definition of targets and guidelines for the different channels. Managed.

2011 - 2014 ~3 yrs

Key Account Manager - Modern Trade/ Off-Trade

The Heineken Company

Lisbon Area, Portugal

Managed a group of KA’s such as Aldi, Lidl, Spar, El Corte Inglés, Pingo Doce or Intermaché. Held the accountability of co-managing a Sales Budget of approx. 30M € and respective P&L. Executed the Key Account commercial and promotional plan, maximizing ROI. Negotiated yearly trade agreements. Assured communication with all cross-functional stakeholders, to.

2009 - 2011 ~2 yrs

Category Trade Assistant

Unilever

Lisbon Area, Portugal

- Execution of customer activations delivering incremental category value- Catman: space management (Spaceman), assortment review, and promotional accuracy

2008 - 2009 ~1 yr

Trade Marketing Assistant

Bacardi

Lisbon Area, Portugal

- Execution of channel Trade Marketing strategies for the entire brand portfolio, assuring field marketing coordination and alignment with brand plans- Supporting sales loyalty program management for strategic distributors

2007 - 2008 ~1 yr
Team & coworkers

Colleagues at Bacardi

Other employees you can reach at bacardilimited.com. View company contacts for 8189 employees →

MS Madeleine Smith Madeleine Smith Colleague at BacardiChicago, Illinois, United States, United States View → SA Shogo Asami 浅見将吾 Shogo Asami 浅見将吾 Colleague at BacardiMitaka, Tokyo, Japan, Japan View → OA Olga Antonenkova Olga Antonenkova Colleague at BacardiMoscow, Moscow City, Russia, Russian Federation View → AÁ Azucena Álvarez Azucena Álvarez Colleague at BacardiMexico City, Mexico, Mexico View → SR Sara Ray Sara Ray Colleague at BacardiBarrie, Ontario, Canada, Canada View → EM Erin Mclellan Erin Mclellan Colleague at BacardiGreater Glasgow Area, United Kingdom View → SA Samhitha Ambem Samhitha Ambem Colleague at BacardiHyderabad, Telangana, India, India View → MK Mateusz Karczmarz Mateusz Karczmarz Colleague at BacardiWarsaw, Mazowieckie, Poland, Poland View → JL Joanna Laskowiecka Joanna Laskowiecka Colleague at BacardiWarsaw, Mazowieckie, Poland, Poland View → KS Karen Sexton Karen Sexton Colleague at BacardiGreater Glasgow Area, United Kingdom View →
2 education records

André Prazeres education

FAQ

Frequently asked questions about André Prazeres

Quick answers generated from the profile data available on this page.

What company does André Prazeres work for?

André Prazeres works for Bacardi.

What is André Prazeres's role at Bacardi?

André Prazeres is listed as Head of On-Trade Horeca and OOH at Bacardi.

What is André Prazeres's email address?

AeroLeads has found 1 work email signal at @marchon.com for André Prazeres at Bacardi.

Where is André Prazeres based?

André Prazeres is based in Lisbon, Lisbon, Portugal while working with Bacardi.

What companies has André Prazeres worked for?

André Prazeres has worked for Bacardi, Adidas, Marchon Eyewear, Delta Cafés, and The Heineken Company.

Who are André Prazeres's colleagues at Bacardi?

André Prazeres's colleagues at Bacardi include Madeleine Smith, Shogo Asami 浅見将吾, Olga Antonenkova, Azucena Álvarez, and Sara Ray.

How can I contact André Prazeres?

You can use AeroLeads to view verified contact signals for André Prazeres at Bacardi, including work email, phone, and LinkedIn data when available.

What schools did André Prazeres attend?

André Prazeres holds Marketing/Marketing Management, General, Post-Graduation In Marketing Management from Iseg - Executive Education.

What skills is André Prazeres known for?

André Prazeres is listed with skills including Trade Marketing, Fmcg, Marketing Management, Brand Management, Shopper Marketing, Market Research, Marketing Strategy, and Customer Insight.

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