As the Chief Executive Officer (CEO) of PRISTIFY, I lead the organization with a strategic vision to drive growth, profitability, and sustainability. My role encompasses a broad range of responsibilities aimed at ensuring the company’s success and maintaining its competitive edge in the industry. Through relentless dedication, strategic foresight, and unwavering commitment to excellence, I am proud to contribute to PRISTIFY’s mission of revolutionizing infection prevention, pre-harvest quality enhancement, and shelf life extension, making a profound impact on industries and homes.Achievements:- Negotiated and closed significant partnerships deals that expanded market reach and capabilities.- Enhanced corporate governance practices, leading to improved compliance and risk management.

Strategic Leadership: Formulating and executing comprehensive strategies to propel SiS towards achieving its mission and vision.Business Development: Cultivating strategic partnerships, fostering collaborations, and identifying new market opportunities to accelerate business growth and penetration.Technology Advancement: Overseeing the continuous development and enhancement of our hi-tech solutions, ensuring they remain at the forefront of innovation.Operational Excellence: Implementing robust operational frameworks to optimize efficiency, streamline processes, and ensure seamless execution of projects and initiatives.Client Engagement: Nurturing strong client relationships, understanding their evolving needs, and delivering tailored solutions that exceed expectations.Regulatory Compliance: Ensuring adherence to regulatory standards and industry best practices, guaranteeing the safety, efficacy, and legality of our products and services.Team Leadership and Development: Leading a diverse team of professionals, fostering a culture of collaboration, empowerment, and continuous learning to drive organizational success.Market Positioning and Branding: Developing and implementing effective marketing strategies to enhance SiS's visibility, strengthen its brand presence, and solidify its position as a market leader.Research and Innovation: Championing a culture of innovation, fostering creativity, and promoting research initiatives to drive the development of groundbreaking solutions that address evolving market demands.Financial Management: Ensuring prudent financial management, optimizing resource allocation, and maximizing profitability while maintaining fiscal responsibility.

Managing a team of two highly productive Product Managers (North America and China APAC) and heading the global strategy for the new Healthcare segment with IoT and digital transformation at the core of its Infection Prevention and Control Product Portfolio.As portfolio leader, I am responsible for the P&L of all the products and partnerships that I onboard to complement the solutions developed organically.This is a transversal position in the sense that I have to liaise with other categories, engineering, design, channel marketing, sales and customers on a collaborative approach that leads to the development of solutions that are right for the market on an efficient and effective manner.(Global Healthcare team redundancy due to divestment from the sector before recession peak).

Partnering with Product Management, Regional Field Marketing and Commercial leadership in launch strategies and implementation. Enterprise imaging, Radiology and Cardiovascular Information Systems and Artificial Intelligence Product Marketing investment allocation strategy, Market Access and insights leadership, Marketing Strategy for my product pipeline, understanding and analysing Customer Needs, Benchmarking, Value Proposition development per persona, Proofpoint generation, Case Studies management, Outcome Based Storytelling content, White Papers creation, Content leadership and execution for Marketing Campaigns, Sales Enablement, Sales training.Achievements: Leading the best performing Sales Plays globally (exceeding initial Marketing targets by 59%). EMEA Marketing targets exceeded by 81%. Shifting from a generic Value Propositions culture to persona focused Value Propositions. Remote team engagement.

(Oncology Information Management Systems; Analytics SAAS; Registry; Patient Portal with Patient Reported Outcomes; Clinical Pathways Software; Multidisciplinary Tumour Board Management solution).Planning and implementation of the MOA Software As A Service Business Model and Global Marketing Strategy, including leading multidisciplinary teams, Commercialization Management, Product Positioning, Value Proposition development and DNA, Content Development, Message creation, Competitive Analysis, Communications, Sales enablement, Direct Sales and Distributor training.Leading the GDPR Marketing Workstream.Achievements: Global launch and of MOSAIQ Oncology Analytics in September 2017 and commercialisation (6 month penetration: RNA : 4%; Global: 2.5%)Pre-launch of Multidisciplinary Team / Tumour Board software solution.Pre-launch of Portal Partnerships.Commercialisation of METRIQ Registry Solutions (6 month growth: 1.75% of all time global revenue stream; 6 Years Pipeline: 28% of all time global revenue stream).

(Oncology Information Management System)Market strategy / Tactics;Leads generation, promotion and sales;Create and manage strong relationships with Key Opinion Leaders and Medical Institutions (Government, University Hospitals, Hospital groups and Associations);Local Marketing; Local Standalone Events organisation and management (User Meetings, Workshops and Forums).Oncology Information Systems Sales Specialist UK & Ireland. Market awareness of new products / licenses: 100% customer base; Penetration: +26% Medical Oncology / +2% Radiation Oncology; Accounts retention: 100%; Sales: 156% of the target; Revenue: 211% of the year sales target (including orders backlog). Invited by Senior Management to join the High Potential Employees Development Centre (Leadership Workshop).

Role redundancy / Local subsidiary extinguished.(Medical Publications / Evidence Based Decision Support System)Market strategy and Business Development;Leads creation, promotion and sales, through direct contact and workshops;Local Marketing;Training and support;Lead new renewal team;Create and manage strong relationships with Key Opinion Leaders and Medical Institutions (Government, Universities, Hospital groups and Associations)Achievements:100% market direct contact and awareness in the first half.2011 Market sampling: 55%2011 penetration: +29%; 2011 turnover growth: +35%; 2011 Accounts retention and renewals: 100%; 2011 Accounts retention and renewals revenue: 250% of the growth target.2012 penetration: +103%; 2012 turnover growth: +58%; 2012 Accounts retention and renewals revenue: 250% of the growth target.Market share accomplished: 72% (EMV based)

(Teaching)Author of Management and Imagiology New Technologies seminaries.One three hour training to the Master students, one three hour training to the fourth grade students and one three hour training to the third grade students of Radiology.

(Medical Devices and PACS)South area Business Development, Technical Solutions Negotiation, Sales and Support.Create and manage strong relationships with Key Opinion Leaders, and Institutions.Achievements:1st Amulet mammography machine 24x30 sale in Iberian Peninsula, 1st FF Direct Radiology equipment sale in Portugal, 1st 2 Prima Human sale in Portugal.

(Adult Training and Education)Responsible for the following modules: Logistics, Customer Service, Purchasing, Quality and Safety Systems.

(Pharmaceutical)Cardiovascular and Immunology / Infectious DiseasesPromoted to Product Manager after one year as Sales Representative.Market analysis, Campaign Planning, Marketing Collaterals creation and Stock Management, Sales Scripts creation, News Letters translation, Press Releases translation, Sales Force Trainer for one of Daiichi Sankyo’s cardiovascular therapeutics, National events planning and organisation, International events participation, Negotiation with Media and Communication agencies and Samples Stock Management. Creating and managing strong relationships with Key Opinion Leaders and Cardiovascular Institutions.Promotion, through direct contact and workshops organisation, of the products developed by this company.Achievements: • Product 1: (Monotherapy Anti-hypertensive): From -42% to -8% of the global objective (keeping the last 7 months above the target);• Product 2: (FDC Anti-hypertensive): From -100% to +13% of the global target(Launched in 06/2007);• Product 3: (Oral Vaccine): I was the only Medical Sales Representative of the regional team accomplishing the global target(+0,1%)

(Industrial / Mechanical)Engines Oruva Deutz Licence FL511, Gensets and other industrial machinery.

(Public sector)Health and Safety Supervision, Ergonomics and Psycho-sociology at the Working Posts, Co-Creation of the Internal Rules, Creation of a Welcome Manual

Non Profit Organization. President's Assessor, Campaigns management, Fundraising

(Industrial /Mechanical)Manager of the technical teams. Press Releases and News Letters creation, Advertisement creation, Events organization, Information Management, Clients Management, Benchmarking, Service and Warranty Management.Responsible for the refreshment of the Logo and all the Institutional Image since 09/2004.

(IT)Informatics’ park management and local support in the clients facilities.Observations: Invited for an Internal Recruitment due to the previous department extinction.

(IT)Marketing assistance, Prospecting, Benchmarking, Commercial Reports and user support for the company’s products.

Counter sales, show windows management, inventory and reposition

Inbound and Outbound Telesales.Market research team coordination.