Responsible for mobilizing the legislative system (national congress) to incorporate innovations into the Brazilian health care system with less social costsResponsável em mobilizar o sistema legislativo (congresso nacional) para a incorporação de inovações no sistema de saúde brasileiro com menor custo social

Public Market (Pharma) - Market access, Public Policy & Governmental Affairs (Executive and Legislative ecosystems)

Regional Business Leader for BGM (Blood Glucose Monitoring) business for Latam, Brazil, Russia, Eastern Europe & Frontier MarketsAd interin - Regional Business Leader for Health & Digital Solutions (Jan 2020 - Sep 2020)Responsible for having one voice representing different markets , giving the right visibility to the needs of People with Diabete and to develop one aligned strategy for similar markets, despite their geographic location, providing consolidated evidence for the global development of a tailored solutions portfolioAlso in charge of adopting an agile approach and establishing a more consistent and efficient interfaces with global functions to enable success for the region.- Blood Glucose Monitoring Management- Business Planning- Go-to-market strategies- Launch pipeline coordination & product availability- Product management- Global Marketing Campaign- Agile/ Squads- Communication

Marketing and Services Management for Latin America Diabetes Care unit (at Roche Diagnostics)Regional representative on the global board for Branding, Communication and Digital MarketingResponsible to develop CRM and Marketing projects to LATAM countriesDigital Marketing initiativesProduct launch guidanceNew Customer Services channels set up for the regionCRM dabatase management for LATAM & reportsCommunities strategy (EMEA LATAM)Business Plan orientationProject managementBranding

Product Management for Roche Diabetes Care Unit BrazilResponsible for established portfolio - Blood Glucose Monitoring (BGM) and Lancing devices- Product management- Market channel management (retail, tender & hospitals)- Marketing campaigns- Branding- Digital Marketing- Marketing team management- Business planning- Trade Marketing/ Merchandising/ Sales campaigns- KOL management- Communication planning- Branding- Business planning- Budget control- Pricing strategy- Product forecast and availability

Product Management for Roche Diabetes Care unit - BelgiumResponsible for BGM (blood glucose monitoring) and lancing device portfolio- Product management, marketing campaign, communication, trade/promo, product availability, product launch, team management, branding, digital marketingProduct management for Diabetes Care portfolio in BelgiumResponsible for Blood glucose and lancing devices product lineLaunch of tender business strategy (new business model)Sales team campaignsPromotional campaignsCommunication planningMarketing planningBusiness planningBudget controlPricing strategyProduct forecast

CRM Coordination - Brazil - Diabetes CareComplaint Handling & Training Manager - Latam - Diabetes CaresEcommerce developmentCRM strategy for Diabetes CustomersLoyalty program setupCustomer Service team managementCRM team managementFocus on customer retention, satisfactions & revenue developmentPerformance KPI's monitoringNew digital channels set up (SMS, Whatsapp & Webchat)CRM database management & reports

Marketing - Diabetes Care unit (insulin pen needles, insulin syringes and alcohol swabs)Retail and consumer

Trade Marketing - Diabetes Care (retail/pharmacies)

Multi lingual real estate broker specialized in luxury apartments (São Paulo City)

Digital adversting agency intern