- Develop and lead the company’s marketing strategy and direct the execution of various marketing activities.- Develop a scalable growth strategy including overseeing pricing and also digital marketing.- Support strategic decisions by simulating incremental revenue, market share, and traffic, etc- Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads.- Manage customer segmentation strategy and develop smart attribution modelling, ensuring we reach the right audience with the right message, at the right place and time.- Drive innovation and continuous improvements to further enrich and evolve analytics used for strategic decision making.- Continuous monitoring of low performing product services (both experience and revenue wise) and recommend solutions for prospective products services.- Increase brand awareness through events, webinars, communities, and other relevant mediums.- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them.