Clients: Amobee, Dentsu Aegis, Universal McCann- Lead the Advertising Effectiveness team, responsible for providing clients with cross-platform insights of digital campaigns – inclusive of audience/delivery KPIs (in-target, viewability, behavioral) and effectiveness (brand awareness, online/offline purchase and intent, social performance).- Manage and develop large and highly visible enterprise client relationships by taking a strategic approach, and maintaining a deep knowledge of client’s industry, competitive space, and audience behaviors.- Partner with Sales leaders to support renewals, up-sells, as well as closing feasible, new business opportunities across agencies and brands. - Set strategic goals, vision, and direction of the Client Insights team through thought leadership and the deployment of resources across the team to serve the needs of both clients and internal stakeholders.- Advise, coach and mentor team members through the development of SMART goals, consultative skillsets, and career trajectories.- Present, onboard, train and drive engagement of client usage for comScore’s data and product offerings, as well as lead troubleshooting around data QA and investigations.- Collaborate closely with Product Development teams to develop new products and user interfaces that anticipate and meet the needs of existing and new clients.

- Managed and lead restructuring of North American Client Services team; establishing measurable individual and team objectives that were aligned with business and organizational goals.- Worked with other internal departments to grow, develop and improve the Client Services team, processes, output, and cross-team collaboration.- Partnered with internal team leaders to develop strategies toward improving project management productivity, increased efficiency, and mitigated risks for both Mind Gym and partners.- Partnered with SVP of Global Client Services on all aspects of the team -- strategy, direction, clients, performance and people.

Clients: Dell, Ford, General Motors, Kellogg’s, P&G, Unilever- Spearheaded implementation of robust training and development programs for the US Operations and Account Management teams, ultimately increasing projected revenue by 30% YoY- Developed multi-channel digital strategy to support audience growth and revenue generating initiatives, including search engine optimization, media campaigns and partnerships for cross-platform digital content- Managed Global Client Services, Campaign Management, and Publisher Operations teams; 18 people across 4 offices- Worked in collaboration with Product, Strategy, and Tech to define ad specs and QA new to market product launches and integrations- Collaborated with Sales VPs and Data Analytics to set, monitor and oversee campaign pricing and revenue recognition- Optimize workflows between Sales, Marketing, and Finance teams regarding media planning, inventory management, campaign optimization, and reconciliation- Met with executive leadership to maintain a thorough understanding of regional markets and practices that ensure tasks and responsibilities are streamlined and uniform across all offices and in line with market demands globally- Recruited, trained and mentored Ad Ops Managers and entry level employees while establishing career paths for all levels within the department- Developed AR workflow to monitor monthly revenue reporting to ensure accurate invoicing and mitigation around discrepanciesActed as a consultant and product expert for enterprise clients, understanding their needs and providing customized performance-based solutions

• Consolidated and oversaw Pre & Post Sale teams to streamline tasks, workflows and processes• Successfully worked on assisting the launch of new products ranging from mobile advertising, immersive video units and programmatic advertising.• Liaised with Account Management, Creative and Business Development teams to synchronize communication and processes around sales opportunities, strategy and campaign optimizations• Collaborate with the Business Development and Analytics leads to provide solutions for revenue at risk, under-delivery and late campaign launches• Worked with rich media vendors & advised management on ad serving solutions and set guidelines for AdOps process.

• Directly managed East Coast Client Services PreSale team and oversaw day-to-day operations including project allocations, deadlines, and team development.• Created and implemented processes, best practices, and training documentation for the Client Services PreSale team• Worked across the Sales and Campaign Management teams to streamline cross-collaboration on workflows, services and client solutions• Acted as a liaison between Sales and Creative teams to ensure all assets were gathered and implemented by campaign launch• Executed delivery for lead accounts such as American Express, General Motors, MSFT, Scottrade, and Unilever

• Provided available inventory estimates for proposed, booked and incremental campaigns.• Optimized campaigns based on performance metrics and reporting to maximize revenue generation and client success.• QA'ed 3rd party tags and managed 3rd Party Reporting to ensure campaign delivery and advertiser goals/budgets are being fulfilled as scheduled