Senior Vice President & General Manager
Linthicum Heights , Md, Us
A Supply Chain Technology Value Added Reseller with 545 employees. (Private Equity Backed). Reporting to the Board of Directors and CEO. P&L responsibility - $110M Revenue, $20M OPEX and $3M CAPEX; 60 employees (6 direct).Recruited by the Board to lead the build-up and expansion of a newly-created division focused on the market’s fastest-growing segment. Within 90 days, delivered a strategic plan to grow and scale the business from start-up into what ultimately became the largest and most profitable division in the company. Implemented new org. structure and GTM strategy, built cross-functional teams, eliminated operational inefficiencies and low-return investments, orchestrated process improvements, and launched groundbreaking products and services – establishing the foundation for profitable, scalable and sustainable growth. Created a high-performance culture and achieved $$% boost in profits ($$M), $$$M in new revenue, $$M in EBITDA and a $$% increase in market share. (figures are confidential)☐ RESULTS DELIVERED (PART 1):● Digital Marketing / Go-to-Market Strategy / Multi-Channel Campaign: Rapid growth exposed operational inefficiencies, causing P&L pressure and preventing the business to scale profitably. Recruited talent to develop an E-Commerce platform as more cost-efficient channel to market and launched a best-in-class digital customer experience. Introduced new customer segmentation, buyer personas and, over the next 2 years, converted 80% of targeted customers to online shoppers. Added SaaS, professional and managed IT services to the portfolio. Lowered OPEX as a percent of revenue from 23% to 14%, elevating profits 20% and product mix margin from 30% to 35%.