Reporting to the C.C.O., part of the management team overseeing retail expansion and operations, B2B, Visual Merchandising and Customer Service.- Strategic Leadership: Oversaw full portfolio of retail locations, optimising performance and maximising profitability through real estate management. - Growth Strategy: Built and executed a comprehensive expansion strategy for both B2B and retail channels, ensuring sustainable growth.- Operational Excellence: Outsourced elements of the customer experience department, achieving a 35% boost in efficiency and delivering an NPS of 76. - Talent Development: Designed and implemented a management trainee program in retail, strengthening future leadership pipelines and enhancing team capabilities.- Customer-Centric Improvements: Enhanced in-store navigation based on customer insights and field research, driving a 1%p. uplift in conversion rate. - Process Optimisation: Redefined processes and procedures to streamline operations and improve overall organisational effectiveness increasing productivity by 12%.

Reporting to the C.F.O., part of the management team overseeing retail strategy and operations across 8 European countries. (90+ stores)- Strategic Leadership: Led the development and execution of retail strategy and P&L management, driving growth in both physical and digital channels.- Omni-channel Optimisation: Successfully optimised the omni-channel strategy, improving customer flows and launching new products and services to increase average order value (AOV)by40% over3years.- Customer & Team Focused: Achieved a retail NPS of 68 and eNPS of 45, demonstrating excellence in customer experience and employee engagement.- Operational Excellence: Reorganised the retail department for scalability, built team capabilities, and implemented new retail communication tools to improve operational processes and overall efficiency.- Leadership: Led a team of 11 FTEs, including 5 district managers and 7 office-based team members, providing mentorship and driving operational improvements.

Responsible for P&L management across Europe's full-price, outlet, and franchise stores. Member of the DTC management team. (120+ stores)- Growth & Transformation: Developed and executed a 3-year retail strategy that resulted in 3 consecutive years of like-for-like sales growth and an improved market position across Europe.- Global & Regional Alignment: Led the transition of franchise stores into owned stores across 4 countries, ensuring seamless alignment with overall brand strategy.- Retail Strategy Development: Spearheaded the implementation of merchandising and allocation strategies that resulted in a 3% conversion rate growth.- Team Leadership: Managed 13 FTEs, including 7 district managers and 6 head office team members, focusing on improving team capabilities and operational performance.

Accountable for European retail expansion. Architect, design, leasing and project managers reporting directly.- Led the creation and opening of three new store formats across 12 European countries, reducing building costs by 40% and overseeing the successful establishment of a retail presence in six new markets. - Managed a 12 million euro's investment budget, internal development teams, and commercial negotiations with various stakeholders.

Established, developed, and maintained effective business relationships between franchisees and supporting departments.- Successfully launched 32 franchise stores and introduced an innovative kiosk concept.- Developed comprehensive concept and store building handbooks, rened opening criteria, executed visual merchandising and product guidelines, dened targets and budgets for franchisees, and oversaw the development and execution of initiatives to enhance trac, turnover, and profitability.

Established 95 new stores in collaboration with 20 key accounts, expanding the presence of Crocs across Europe.

Part of the management trainee program.