Strategy Director leading the CRM initiatives for Rogers Canada, Fido and Shaw.Customer lifecycle, acquisition, retention and Brand.

Strategic Creative planning with focus on CRM Digital and performance marketing.Portfolio: BMW North America, CIBC, Johnson & Johnson (Pharmaceutical), Unilever, Toyota (GST), Canadian Red Cross.

Portfolio: PC Optimum Loyalty Program & PC Financial (Money Account - MasterCard // Acquisition and Customer Base)Responsible for leading the CRM data-driven/direct communications planning and execution for PC Optimum and PC Financial. Specifically, developing customer journey's, lifecycle communication programs, email programs and multi channel campaigns.

Portfolio: Kia Canada, Hyundai Canada, Genesis Canada.Strategic CRM Manager leading customer base strategy and data-driven marketing campaigns (Acquisition, Lead Generation, Brand, Product, Loyalty and Retention)- Marketing Operations Manager, leading CRM production (Salesforce Marketing Cloud and Adobe Campaign).

Responsible for building and executing multiple CRM projects and campaigns, including content management, creative, social and web channels integration and customer journeys design. - Contribute to long-term digital strategic planning for ERIS brand, including brand awareness, product marketing and demand generation.

Marketing & Corporate Business Manager working together with the marketing delivery practice and business development in several digital implementation projects, CRM-Salesforce integration and CRM execution.

Advisory Services Senior Consultant, participating in strategic projects for leading companies in Colombia and the region, particularly in Oil & Gas, Retail, Consumer Products and Services among others. Clients: - Empresa de Teléfonos de Bogotá: CRM Implementation (Process Staff)- Ecopetrol - Shared Services Center Implementation (Communications Staff)- Sociedad Portuaria de Buenaventura - Governance model and communications (Process Staff)- Alpina Productos Alimenticios: Measuring ROI on investment in advertising and marketing. (Process Leader)- EPM - IFRS Implementation (Communications Senior)- Positiva Compañía de Seguros - Marketing audit model (Process Leader)- Grupo Empresarial Coomeva - Shared Services Center Implementation (Senior)- Compensar - Shared Services Center Implementation (Workfront Leader)

Marketing & communications team member in Colombia supporting the Global Marketing strategy execution for the country.Scope included: Marketing strategy, corporate communications, brand management, events, and PR.• Participation in the planning process and execution of the macro marketing and communications strategy, planning, and budgets for corporate and business units.• Responsible of the Events business unit, executing several events around the country for leading companies.• Integration of multiple agencies including media, PR and events.• Manage brand digital campaigns and coordinate the creation of content assets (Social media, web development, advertising)

Internship Support the execution of Marketing & Communications strategy, integrating a regional strategy for 6 countries (Costa Rica, Panamá, Guatemala, El Salvador, Dominican Republic, Nicaragua). Scope included: Brand management, PR and internal communications.