Andrés Macarrilla Garcia Email & Phone Number

Madrid, Es

As responsible of the Technology Strategy team in an IT services company, my role is to lead a group of highly skilled professionals responsible for defining the company’s technological vision and direction. We play a pivotal role in shaping the organization's offerings, services, and technology stack, ensuring that our solutions are innovative, scalable, and aligned with both current market demands and future industry trends.Our team is deeply involved in the evaluation and adoption of emerging technologies, providing strategic insights that drive the company’s long-term competitiveness and growth. We work closely with clients to understand their business needs and craft tailored proposals that balance technological advancements with strategic business objectives.A key responsibility of the Technology Strategy team is to ensure that the company stays ahead of the curve by identifying and implementing cutting-edge solutions, such as artificial intelligence, cloud computing, and data analytics. We design and maintain best practices, ensuring our projects are executed efficiently, with high standards of quality and security.The team is responsible for crafting tailored proposals that address both technological and business aspects, ensuring that solutions are not only innovative but also aligned with the clients' broader business objectives. This client-centric approach enables Paradigma to respond effectively to market demands while providing value that supports the clients' success and long-term growth.

Upon returning to Paradigma, I joined a team with the mission of strategically positioning the company in a distinctive way alongside one of the leading hyperscalers, Google Cloud. Operating almost like a startup, we started from scratch to establish a unique presence in the market.One of our key achievements was the creation of the Goodly brand, which became synonymous with our partnership with Google Cloud. We proactively sought and collaborated on various opportunities to promote the value of Google Cloud solutions.In parallel, we worked on developing differentiated offerings, leveraging Google Cloud's wide array of solutions to address clients' needs. To further enhance our capabilities, we invested heavily in continuous R&D, which enabled us to create proprietary assets. These assets not only improved our overall solutions but also allowed us to significantly reduce development times for certain projects, positioning Paradigma as a more agile and innovative partner.

I had the great honor of being part of Paradigma's spin-off, Stratio, from its inception. Paradigma was committed to pioneering a Big Data platform, a truly disruptive concept at the time. Over the course of four years, my role evolved and became multifaceted.Initially, I contributed as an architect for one of the product modules, working within the platform team. My focus was on laying the technical foundations for the product, ensuring that the infrastructure resources were efficiently managed. This allowed the rest of the teams to concentrate on building features without having to worry about the underlying infrastructure, which was critical for the platform's scalability.As the product matured and gained a wide range of capabilities, my role shifted to working directly on client implementations. I had the privilege of participating in several high-impact projects, where we helped clients build their first data lakes, and for more advanced clients, we applied predictive analytics using AI models to unlock insights from real-time data.One of the most memorable moments at Stratio was when I stepped out of my comfort zone for six months to help the company promote, demonstrate, and sell the product in the San Francisco area. I worked closely with various companies and enterprises, showcasing the value of our solution and helping drive its adoption in a highly competitive market.

During my first tenure at Paradigma, I held the role of Software Architect, contributing to projects that had significant business and user impact for a variety of prominent clients. I had the privilege of working on high-profile projects for industry leaders such as Mutua Madrileña, Carrefour, BBVA, and Vocento, among others.Of the many projects I worked on, two stand out due to their scale, impact, and the technical challenges they presented at the time.One of the key highlights was the creation of the first custom content management system (CMS) for what is now the Atresmedia Group. This white-label CMS was adopted across multiple brands within the company. The system featured an intuitive visual interface, empowering users to design and manage content with ease. Technically, we implemented pre-rendering of pages to ensure rapid loading times, and transcoding capabilities to support a wide range of video formats. This solution provided a robust foundation for content delivery across various applications and platforms, ensuring scalability and flexibility for the organization.Another significant project involved our participation in the technical transformation that occurred when Amazon acquired BuyVIP. This project entailed a complete redesign and re-architecture of BuyVIP’s legacy e-commerce platform. We transitioned from a monolithic, on-premise system with tightly coupled logic and frontend layers to a cloud-native, microservices architecture. By grouping the business logic by domain, stacking, and unifying services, we greatly improved system flexibility, scalability, and maintainability, setting the stage for future growth and innovation.

At Idealista, I served as the Head of a dynamic team of over 15 professionals, overseeing the development of a wide range of innovative tools and solutions for internal use. My role involved not only managing the team but also driving the creation and optimization of critical systems aimed at improving operational efficiency and enhancing data-driven decision-making.We developed various custom tools, including advanced crawlers to gather and process large volumes of data from diverse sources, enabling real-time insights and market trend analysis. Our work also focused on automating key internal processes, reducing manual intervention, and accelerating workflows across departments.Additionally, my team was responsible for designing and implementing web and mobile applications that streamlined ad maintenance and content management. These applications allowed internal users to easily manage listings, ensuring the platform remained up-to-date and user-friendly. We also worked on creating robust solutions for data integration, reporting, and analytics, facilitating better communication between different teams and enabling faster, more informed decision-making.Throughout this time, I ensured our solutions were scalable, secure, and aligned with Idealista’s business objectives, fostering a culture of innovation and continuous improvement within the team.

In this phase, the primary focus shifted to modernizing legacy applications developed years earlier. We undertook the task of rewriting these applications in Java and optimizing their performance, as the original .NET implementations were facing performance issues.Additionally, we began transitioning some of the system functionalities to mobile devices used by operators who physically managed the infrastructure. For the development of these mobile applications, we utilized the existing Java-based services and revamped the presentation layer. This involved adopting the WAP 2.0 protocol to deliver content, generating basic XHTML and WCSS (WAP CSS), along with implementing specific mobile extensions relevant to that era.

In the initial years of working on projects for Telefónica, our focus was on evolving the PLC (Customer Line Provisioning) system. This system managed data related to copper cable and ADSL connections, as well as the critical infrastructure information necessary for implementing these connections. The development of these systems was primarily carried out using .NET and Java technologies.Additionally, we leveraged the data stored within these systems to generate comprehensive reports, utilizing Oracle Forms and extracting information from the Oracle database to support decision-making and operational insights.