▪ Executed an inbound and social media marketing strategy that generated more than 15,000 new inbound prospects and increased conversions through digital booking engines▪ Achieved with our marketing team more than 24 Inbound HubSpot blogs, 4 Pillar (Cluster) Pages, 20 new landing pages, and 40 CRM workflows to increase automation of manual tasks for the sales and service teams.▪ Developed an online SQL integration that connected an Oracle PMS product call Opera and the HubSpot CRM which allowed to implement a full inbound life cycle of leads and promoters, and accurate ROI marketing and sales reports.

▪ Contributed to the growth of several brands in LatAm▪ Planned and Executed Strategic Commercial Plans with CRM▪ Guided a remote work team from all over LatAm and North America▪ Created the Andrés Morera online academy to teach CRM Strategy and Implementation

▪ Generated annual income of more than US$ 700,000 for Year 1 creating an aggressive content marketing plan to introduce the first United States degree granting campus program to Costa Rica and implemented a robust student recruitment strategy.▪ Reduced the cost of a communication campaign by approximately US$ 250,000 through strategic marketing planning that included direct marketing techniques, publicity, social networks, content marketing and internal production of audiovisual materials.▪ Increased by 10% the net conversion rate of the targeted audience by improving prospection follow-up process through the creation of workflows in a unique "Customer Relationship Management" (CRM) system in the higher education industry in Costa Rica.▪ Identified two cultural barriers and proposed solutions using the established communication protocol with TTU main campus and the problem-solving local management team at Texas Tech University Costa Rica.

▪ Increased the enrollment goals of international students by 10% by improving communication about admission processes to foreigners, creating a new website and content marketing that educated about the programs.▪ Promoted the creation of 80 new elective courses for international students in collaboration with the Office of the Provost and the Office of International Affairs that generated a 5% increase in the category of short programs.▪ Reduced the cost of an international marketing campaign by approximately US$ 200,000 through the use of direct marketing techniques, publicity, social networks, content marketing and in-house production of audiovisual materials.

▪ Improved educational content on the e-learning platform through the production of materials for online teaching, increasing student attendance, participation and motivation by 20%.▪ Increase student recall by 16% determined by pre-test and post-test tests, creating interactive content using Information and Communication Technologies (ICTs) for education. Graduation Thesis Project.▪ Participated in two international conferences to present research about the benefits of in long term memory of Computer Assisted Language Learning technologies.

▪ Achieved savings of approximate US$ 200,000 in audiovisual production by directing and producing several UNI promotional videos to promote international admissions.▪ Generated a net additional contribution to the profits of US$ 225,000 by launching a social media communication campaign to the markets of Europe, the Middle East, Hispano America and Brazil.▪ Assisted in the planning and implementation of strategies for the arrival of new international students that involved conflict resolution and improved communication between the international office and students.

Center for International Programs▪ Increased a solid 30% per year through an aggressive international marketing and student recruitment plan for the international short term and semester programs.▪ Generated additional contributions of US$ 7.5 million to the total enrollment in three years by expanding the number of memorandum of understanding (MOU´s) and bilateral agreements with universities around the world.▪ Incorporated a unique "Customer Relationship Management" (CRM) system in the higher education industry in Costa Rica that increased the conversion rate of prospects by 30%.

▪ Managed to increase revenue 20% to 30% annually through an aggressive strategic marketing plan that promoted membership, players participation and sponsors for national tournaments.▪ Contributed with the development of a National Tennis Center program oriented to the public to promote youth tennis, in liaison with the National Olympic Committee, the National Education Ministry and the National Institute of Sports valued in US$2 million.▪ Developed successful communications with private clubs, public tennis centers, government authorities, mass media, and sport journalists generating publicity valued in US$1 million per year.

▪ Increased membership revenue by 30% per year and brought 12 sponsors.▪ Developed 36 national tournaments per year including all categories, which generated an increase in the economic situation through financial planning and an aggressive marketing plan.▪ Came up with the initiative to negotiate 4 annual spaces for our youth division with the organization of the famous Callaway Junior World Tournament in Torrey Pines of San Diego, California.