Andrés Piazza Blumenfeld Email & Phone Number

Santiago, Chile

Production and distribution of dairy products through Los Criadores, Longaví and Puerto Varas brands in Chile.Report to the Board.- Lead the Production, Quality, Human Resources and Administration areas- Lead the annual Union negotiation. Increase of benefits and reduction of 5% in the total cost of Production.- Optimization of production processes. Review and redesign of KPI's. Productivity increase of 15%- Implementation of IFS Quality Management System Certification.- Increase of 29 points in Ebitda.Commercial Area: - New Strategy for development and growth in products and sales channels. Board approved.- Modernization and change of the “Los Criadores” brand image.- Growth over 80% in sales volume. Promotional actions and focus on high profitability products.

Responsible for achieving the P&L goals, commercial management, planning, marketing, pricing, revenue and profitability for both the domestic as well as the foreign markets of the categories assigned (poultry, Dairy, Beef and other third-party distributions), which stand for 90% of the company´s revenue.Responsible for negotiating with business partners to incorporate and strengthen their lines of business.Responsible for the definition of commercial policies for each of the distribution channels of the company, aimed at achieving the defined sales and profitability objectives.

Responsible for 80% of the company´s revenue and profit. (Chicken and Turkey business).• Development of a new Premium Brand for both categories, achieving with it a 50% price increase and 90% distribution in the target cluster.Increase • 8% in average price in Chicken business, and 15% in average price in Turkey business.• 5 pts of market share in High Profit Products in Turkey Business.• 2,5 pts. of market share in High Profit Products in Chicken Business.

Responsible for 70% of the company´s revenue and profit. (Chicken business).• Creation of new comercial / distribution model, improving 10% of the business profit.• Design and implementation of a new pricing and discount policy.• Implementation of a profit driven comparison model between local and foreign markets, optimizing the company P&L.

Reporting to Sales Director. Creation of the Category Management Unit within the company.• Management of sales points for all categories, both tactic and strategic development of customers (assortment, exhibition, promotions, etc.)• Constant strategic advice to clients in the development of Categories.• Optimization of Trade Marketing investment in distribution channels and customers, as well as the strategic definition of the area's role.

• Definition of business model for the category.• Increase in operational profit in MU$1.000 annually.• Increase in market share of Miraflores Brand from 5,8 to 8,0 pts.

Co-responsible for the modeling of the Pilot Plans that were used for the formation of the company, with the objective of proving and profiting the multi-category sales of CCU S.A. Responsible for monitoring the management indicators of the company, according to the parameters established by the company.

• Successful development of the business relations of the accounts in charge, increasing in this way the participation and / or sales of the brands of the company in the managed businesses.• 30% growth in sales of Image accounts to charge.• Definition of the rationalization of assortment and fixation of the price policies of Calaf products in the year 2004, improving the profitability of the category versus the previous year.

Bachelor Of Business Administration (Bba), Area Comercial, Marketing

Diploma Revenue Management

Diploma Marketing Metrics

Bachelor Of Engineering (Be)