Hypnotic Media is a creative lab I started in the late ’90s. This is the name under which I freelance when I’m not employed full-time. I bring together ad-hoc teams based on a client’s needs to create motion graphics, brand strategy, business intelligence dashboards, websites, etc. Though, the core of what Hypnotic Media does today can be described as product experimentation and the creation of proprietary brands.Concept generation, problem-solving and ideating.Brand development… Show more Hypnotic Media is a creative lab I started in the late ’90s. This is the name under which I freelance when I’m not employed full-time. I bring together ad-hoc teams based on a client’s needs to create motion graphics, brand strategy, business intelligence dashboards, websites, etc. Though, the core of what Hypnotic Media does today can be described as product experimentation and the creation of proprietary brands.Concept generation, problem-solving and ideating.Brand development and strategy.Digital strategy.App development and strategy.SEM, Content, and inbound marketing.Manage on and offshore graphic design, development, 3D, and production teams.Execute branding design, motion graphics, and 3D in Cinema 4D. Produce proprietary instructional games and apps deployed to multiple platforms.Partner with agencies in some cases to pitch for new business. Show less

Led the Creative, Strategy, PM and Tech teams for all accountsStrategy and vision for the agency - brand repositioning and rebrandingStrategic alignment and implementation of clients' goals driven by research and insightsPMO institutionalizationPitching for new bizSenior agency person on set and voice of the client on TV commercial shoots - national campaignsOffshore operations

During my tenure at the Portfolio Center I was very fortunate to be given free range to develop my own curriculum. Thus, my Virtuality class came into being. The premise of the course was to explore the intersection between digital and physical worlds, as it pertains to human interaction, via brand engagement. This was a very exciting time in my career as I got to share what I have learned with hungry young minds. I certainly learned a great deal from them as well.

Responsible for conceptualizing, directing, managing local and offshore graphic design, development, 3D and production teams, pitching for new business, designing and mentoring.Worked with The Coca-Cola Company and multiple of its properties to create digital experiences. Some of the brands include Coke, Diet Coke, Coke Zero, Sprite, Nestea, etc. These campaigns focused on a variety of promotional aspects like brand awareness, seasonal programs, charitable and customer partnerships… Show more Responsible for conceptualizing, directing, managing local and offshore graphic design, development, 3D and production teams, pitching for new business, designing and mentoring.Worked with The Coca-Cola Company and multiple of its properties to create digital experiences. Some of the brands include Coke, Diet Coke, Coke Zero, Sprite, Nestea, etc. These campaigns focused on a variety of promotional aspects like brand awareness, seasonal programs, charitable and customer partnerships, online games, sweepstakes and instant wins.Provide visual and conceptual vision for a variety of clients including:U.S. Virgin Islands – targeting specialty travelersScholastic – The Stacks – targeting youthMyCokeRewards – Layer Brand Experiences – targeting GM loyaltyMyCoke – Promotional digital activations – targeting Young AdultsTurner Broadcasting System Latin America - Various projects online, on-air in over 22 countriesStudiocom – Branding the company globally in 2000 and again in 2008 – targeting brands seeking digital partnersActivision - Guitar Hero III digitalMattel - Fisher Price/Little People and Hot WheelsParticipated in AOR pitches that secured the accounts for the following brands:McCormickOlive GardenU.S. Virgin Islands Show less

Under my leadership, a tiny salon of 4 - including myself - grew to over 65 employees, 3 salons and a spa. I was responsible for the vision / direction, as well as all behind the scenes operations, marketing, and technology.I conceptualized, designed / UX and led the development and implementation of the first ever real-time online booking system for the salon industry.

Managing Director.Creating an offshore operation.Mentoring and leading creative and development teams, domestically and abroad.Pitching for new business.Strategy and conceptualization.

Web designBrand designProject management