Andres Toro Email and Phone Number
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In Brand Marketing & Experiential for nearly 20 yrs | working with BRANDS across industries from Entertainment,Tech, Automotive, Fashion/Beauty... e.g. : Samsung, Dell, HBO, FX, Nickelodeon, truTV, Oxygen, EPIX, Google, YouTube, Amazon, Microsoft, LG, Frigidaire, Air France, American Airlines, Unilever, P&G, P&G Prestige, City, MAC Cosmetics, Sephora, Maybelline, Redken, Lancome, Karl Lagerfeld, Bvlgari, DSQUARED2, Infiniti, Buick, Porsche, Mercedes Benz, etc Bio:Starting college at 15 years of age, Andres Toro studied at universities including New World School of the Arts and Columbia University. His passion and education in the arts brought him to the world of marketing, boasting 19+ years of solid industry experience. Being recognized as an industry leader, Andres has earned two Clio Awards, a Promaxbda Award, and a Biz Bash Award. He has spoken at the Biz Bash Expo on “Identifying and Setting Trends;” and for many years, he’s also been a guest speaker as part of Fordham University's Event Marketing curriculum.With a Brand Marketing, Integrated Marketing, Experiential Marketing and Strategy background, Andres uses his expertise to drive the success of his client programs. He champions strategic led creative that leverages earned owned and paid media to amplify and deliver measurable campaign results. His expertise spans many areas including Insight Development, Creative Strategy, Media Strategy, Integrated Marketing, Influencer Marketing, Multi-Cultural & Diversity Marketing, Brand & Media Partnerships, Sponsorship Development, Live Events & Programming, Event Production, Creative Ideation, Event Design, and Measurement & Analytics.Andres is a techie, and over the years he has led the way implementing emerging technologies into his work. Including RFID, Projection Mapping, Infra-red Mapping, Livestream, iBeacon, Haptic & Gesture Controls, VR, AR, Mixed Reality, HoloLens and many more.
Dreamer Doer
View- Website:
- dreamerdoer.com
- Employees:
- 4
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Senior Vice President : Strategy & Marketing ConsultantDreamer Doer Apr 2022 - PresentWorking with businesses of all Sizes (from large corporate multi nationals to local small and medium sized businesses) EXPERIENTIAL MARKETING: Developing and executing experiential marketing programs. - Research & Insights (Audience, Brand, Competitor, Cultural, Landscape)- Strategy (Brand Strategy, Creative Strategy & Content, Experience Strategy) - Integrated Marketing (PR, Social, Search, Email / CRM, OOH, Grass Roots)- Advertising (Lead Up Media Strategy, Content Dev, Media Buys & Attribution) - Influencer & Talent (Sourcing, Contracting, Management, Onsite Wrangling, Fulfillment) - Creative Development (Ideation & Concepting, Journey & Messaging, Story-telling, UGC / Content)- Production / Execution (Timelines, Budgets, Vendor Negotiation, Production, Logistics & Operations)- Measurement & Analytics ( Quantitative, Qualitative, Performance, Analysis)BRAND STRATEGY & INSIGHTS: Defining who you are as a brand, who your audience/consumer is and how to reach them- Audience (existing and growth target definitions) - Brand (Brand Guide, Brand Positioning, Mission, Vision, Value Proposition, Unique Sales Position) - Competitors (Identify/Assess, How to outperform)- Channels (Where are your audiences, what are best places to reach them)- Landscape (what’s happening today, how it impacts your business)DIGITAL MARKETING:Developing meaningful content and advertising your products and services - Brand & Content Development (Websites/Landing Pages to Ad Creatives)- Social Media Marketing (Paid & Organic) (Facebook/insta, Google, Linked In) - Search Engine Marketing (From SEO to PPC)- Multi-Channel Marketing (Leveraging Email, Text, Vmail and combining with Search and Social).MARKETING CONSULTING:Helping navigate the complexity of marketing, developing compelling messaging & strategic positioning- Marketing Strategy & Planning- Channel Audits- Recommended Marketing Mix- Targeting Strategy- Messaging & Creative- Measurement & attribution
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Senior Vice President StrategyThe Xd Agency Mar 2019 - Apr 2022Atlanta, Georgia, UsSVP, Head of Strategy & Marketing | The XD Agency (Creative & Experiential Marketing Agency) Head of Dept: Lead Strategy & Integrated Marketing practices across agency B2B + B2C Experiential Marketing Programs (incld'ng measurement, insights & analytics)Day to Day Accounts : Porsche, Dell, Fiserv- Build/Lead Integrated Marketing, Strategy, Measurement/Insights & Analytics team- Service my day to day accounts, as lead for Integrated Marketing & Strategy work- Biz Dev: work with Head of Sales to cultivate new leads, growing my department's bizIntegrated Marketing & Strategy - Establish Cross functional & interdepartmental collaboration for client and agency teamsacross client PR, Marketing, Digital Marketing, Social Media, CRM, & other MarComm teams- Strategic Led Creative: push Creative Directors to ensure data led decision making- Write Omni channel strategies in support of RFP responses for our larger pitch opportunities- Light Media Planning & Go To Market Strategy development- COVID: Develop/Lead Virtual Experience offering (content, platform, strategies)- KPI/ROI focus: Assess client needs helping them build & evaluate plans that impact their bizMeasurement / Insights & Analytics- Establish Agency Measurement Practice including Qual + Quant Reporting- Add'l Reporting, including Competitive Marketplace Analysis, Brand Analysis, Benchmarking, Post Event Recaps, Quarterly Marketplace Analysis by Vertical- Develop Tech Stack for Measurement, Insights & Analytics Practice- Develop Test & Learn Model: an iterative process, that actions insights to establish best practices for our clients- Budget: Establish & oversee budget for Tech Stack, Research Tools, Research Reporting/Aggregators, Onsite Performance Measurement, Social listening, Influencer & Campaign Monitoring, & Media Monitoring- Budgeting Oversight: across RFP responses for integrated marketing, strategy & measurement, insights & analytics offeringswww.xdagency.com -
Vice President Brand MarketingPmk•Bnc Mar 2018 - Mar 2019Los Angeles, Ca, UsVP Brand Marketing | Samsung: Brand Experience GroupLead the PMK BNC in-house agency team (32 people), Brand Experience Group for Samsung Electronics America (NYC)- Lead Experiential, Programming, Integrated Marketing, Insights/Analytics, Creative Svcs teams- Client management (day-to-day agency point of contact for Samsung brand teams)- Drive creative ideation to execution, developing new event programming - Cultivate brand & media partnership opportunities for Samsung Brand Experience Group - Lead additional PMK resources to produce Samsung US Product Launches & Retail Launches - Oversee Integrated Marketing team (owned,earned, paid media, strategy/tactics)- Drive Creative services team (copy writing, content dev & capture, post prod, etc)- Measurement / Analytics for reporting (drive KPIs, cultivate key learnings) - Budgets: Oversee development, execution, maintenance & reconciliation of all budgets - Streamline team operations (restructure workflow process, implement ops changes)(PMK lost the account to an agency who underbid us by 50%. Though I was asked to take a roll at this incoming agency, after interviewing there, I did not have confidence in their abilities. Turns out I was right, as they lost the account less than 12 months later).www.pmkbnc.com -
Managing DirectorIndustria Creative Jan 2016 - Feb 2018UsClients: FX, HBO, Nickelodeon, truTV, LG, Old Navy, Loreal, Redken, Maybelline, Issey Miyake, Out Magazine, Advocate Magazine (etc)- Lead Experiential / Marketing Team- Manage and develop Integrated Marketing / Strategy & Tactics (BTL/TTL Programs)- Drive Creative & Design teams (Creative Ideation & Strategy) - Oversee Client Management- Oversee production teams (staying close to larger projects) - Update Workflow / Streamline project & event production process- Lead Biz Dev & Sales - Budget Management (development, oversite, reconciliation)Focused on North America - Canada & Major US Markets ( NYC, San Fran, LA, Chicago & Miami, etc)www.industria-creative.com -
Abroad: Thailand, Malaysia,China, Turkey, Uae And IndonesiaOther Jul 2015 - Jan 2016
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Vice President (Experiential Marketing)Shiraz Creative Sep 2011 - Jul 2015New York, Ny, UsClients: Amazon, Microsoft, Youtube, Infiniti, MAC, Sephora, Maybelline, Lancome, Bulgari, Gilt, DSquared2,American Airlines, Citi Group, GQ, Ketel One, Absolut, Stoli (etc)- Head of NYC & UK operations (opened UK office) (both with P&L oversite)- Head of Experiential Marketing- Lead Creative, Client Management, & Production teams- Lead Integrated Marketing (Build & develop programs, execute tactics)- Drive Creative Process (Creative Ideation, Design Development)- Manage Production Team, working with senior producers & production directors- Lead Sales & Biz Dev- Budget Management (development, oversite, reconciliation)Focused on US North East + Mid West & UK / International Opportunitieswww.shirazcreative.global -
Director Of Design & Development (Experiential Marketing)Shiraz Creative Apr 2008 - Sep 2011New York, Ny, UsClients: Unilever (Dove, Suave, Tresemme, Suave)) P&G (Tide, Bounce,Gain), P&G Prestige, Belvedere, Krug, Cloudy Bay,Post Its, Frigidaire, Unicef, Redcross, WWD, Adweek (etc)- Support Sales & Biz Dev (pitches / capabilities meetings)- Creative Ideation - Lead the Design Department- Produce Large Projects - Build, manage and oversee budgetsFocused on US North East + Mid West www.shirazcreative.global
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Freelance Event Producer[Self-Employed] Feb 2004 - Mar 2008Multi-Market Tours, Awards Shows, Press Previews, Pop-Ups, Non-Profit Fund Raising, Galas, etc- Pre-Production to Onsite Production Services - Budget Management- Load-in / Load-out Schedules- Run Of Show / Show Flow- Scripting / Liaising with Writer- Floorplan Layout / Design - Permitting - Staffing Plan - Security Plan - Client Meetings- Scenic Build / Shop oversite- Rentals & Decor- Catering Management- Manage AV Lighting / Tech - Minor Lighting Design- Work with Content Capture / Video Production Crew
Andres Toro Skills
Andres Toro Education Details
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Columbia UniversityPost Bach -
University Of FloridaFine Arts / Biochemistry
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Bard College At Simon'S Rock
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New World School Of The Arts
Frequently Asked Questions about Andres Toro
What company does Andres Toro work for?
Andres Toro works for Dreamer Doer
What is Andres Toro's role at the current company?
Andres Toro's current role is Brand Marketing & Experiential Expert: with 20 Years Award Winning Experience | Frac CMO | Experiential | Brand Strategy | Brand Marketing | Digital Marketing | Strategic Partnerships | Insights & Analytics | Measurement.
What is Andres Toro's email address?
Andres Toro's email address is at****@****.global
What is Andres Toro's direct phone number?
Andres Toro's direct phone number is +121220*****
What schools did Andres Toro attend?
Andres Toro attended Columbia University, University Of Florida, Bard College At Simon's Rock, New World School Of The Arts.
What skills is Andres Toro known for?
Andres Toro has skills like Event Management, Event Planning, Live Events, Creative Direction, Social Media Marketing, Marketing Strategy, Social Media, Email Marketing, Business Development, Budgets, Corporate Events, Social Networking.
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