Andres Toro Email & Phone Number

Working with businesses of all Sizes (from large corporate multi nationals to local small and medium sized businesses) EXPERIENTIAL MARKETING: Developing and executing experiential marketing programs. - Research & Insights (Audience, Brand, Competitor, Cultural, Landscape)- Strategy (Brand Strategy, Creative Strategy & Content, Experience Strategy) - Integrated Marketing (PR, Social, Search, Email / CRM, OOH, Grass Roots)- Advertising (Lead Up Media Strategy, Content Dev, Media Buys & Attribution) - Influencer & Talent (Sourcing, Contracting, Management, Onsite Wrangling, Fulfillment) - Creative Development (Ideation & Concepting, Journey & Messaging, Story-telling, UGC / Content)- Production / Execution (Timelines, Budgets, Vendor Negotiation, Production, Logistics & Operations)- Measurement & Analytics ( Quantitative, Qualitative, Performance, Analysis)BRAND STRATEGY & INSIGHTS: Defining who you are as a brand, who your audience/consumer is and how to reach them- Audience (existing and growth target definitions) - Brand (Brand Guide, Brand Positioning, Mission, Vision, Value Proposition, Unique Sales Position) - Competitors (Identify/Assess, How to outperform)- Channels (Where are your audiences, what are best places to reach them)- Landscape (what’s happening today, how it impacts your business)DIGITAL MARKETING:Developing meaningful content and advertising your products and services - Brand & Content Development (Websites/Landing Pages to Ad Creatives)- Social Media Marketing (Paid & Organic) (Facebook/insta, Google, Linked In) - Search Engine Marketing (From SEO to PPC)- Multi-Channel Marketing (Leveraging Email, Text, Vmail and combining with Search and Social).MARKETING CONSULTING:Helping navigate the complexity of marketing, developing compelling messaging & strategic positioning- Marketing Strategy & Planning- Channel Audits- Recommended Marketing Mix- Targeting Strategy- Messaging & Creative- Measurement & attribution

Atlanta, Georgia, Us

SVP, Head of Strategy & Marketing | The XD Agency (Creative & Experiential Marketing Agency) Head of Dept: Lead Strategy & Integrated Marketing practices across agency B2B + B2C Experiential Marketing Programs (incld'ng measurement, insights & analytics)Day to Day Accounts : Porsche, Dell, Fiserv- Build/Lead Integrated Marketing, Strategy, Measurement/Insights & Analytics team- Service my day to day accounts, as lead for Integrated Marketing & Strategy work- Biz Dev: work with Head of Sales to cultivate new leads, growing my department's bizIntegrated Marketing & Strategy - Establish Cross functional & interdepartmental collaboration for client and agency teamsacross client PR, Marketing, Digital Marketing, Social Media, CRM, & other MarComm teams- Strategic Led Creative: push Creative Directors to ensure data led decision making- Write Omni channel strategies in support of RFP responses for our larger pitch opportunities- Light Media Planning & Go To Market Strategy development- COVID: Develop/Lead Virtual Experience offering (content, platform, strategies)- KPI/ROI focus: Assess client needs helping them build & evaluate plans that impact their bizMeasurement / Insights & Analytics- Establish Agency Measurement Practice including Qual + Quant Reporting- Add'l Reporting, including Competitive Marketplace Analysis, Brand Analysis, Benchmarking, Post Event Recaps, Quarterly Marketplace Analysis by Vertical- Develop Tech Stack for Measurement, Insights & Analytics Practice- Develop Test & Learn Model: an iterative process, that actions insights to establish best practices for our clients- Budget: Establish & oversee budget for Tech Stack, Research Tools, Research Reporting/Aggregators, Onsite Performance Measurement, Social listening, Influencer & Campaign Monitoring, & Media Monitoring- Budgeting Oversight: across RFP responses for integrated marketing, strategy & measurement, insights & analytics offeringswww.xdagency.com

Los Angeles, Ca, Us

VP Brand Marketing | Samsung: Brand Experience GroupLead the PMK BNC in-house agency team (32 people), Brand Experience Group for Samsung Electronics America (NYC)- Lead Experiential, Programming, Integrated Marketing, Insights/Analytics, Creative Svcs teams- Client management (day-to-day agency point of contact for Samsung brand teams)- Drive creative ideation to execution, developing new event programming - Cultivate brand & media partnership opportunities for Samsung Brand Experience Group - Lead additional PMK resources to produce Samsung US Product Launches & Retail Launches - Oversee Integrated Marketing team (owned,earned, paid media, strategy/tactics)- Drive Creative services team (copy writing, content dev & capture, post prod, etc)- Measurement / Analytics for reporting (drive KPIs, cultivate key learnings) - Budgets: Oversee development, execution, maintenance & reconciliation of all budgets - Streamline team operations (restructure workflow process, implement ops changes)(PMK lost the account to an agency who underbid us by 50%. Though I was asked to take a roll at this incoming agency, after interviewing there, I did not have confidence in their abilities. Turns out I was right, as they lost the account less than 12 months later).www.pmkbnc.com

Us

Clients: FX, HBO, Nickelodeon, truTV, LG, Old Navy, Loreal, Redken, Maybelline, Issey Miyake, Out Magazine, Advocate Magazine (etc)- Lead Experiential / Marketing Team- Manage and develop Integrated Marketing / Strategy & Tactics (BTL/TTL Programs)- Drive Creative & Design teams (Creative Ideation & Strategy) - Oversee Client Management- Oversee production teams (staying close to larger projects) - Update Workflow / Streamline project & event production process- Lead Biz Dev & Sales - Budget Management (development, oversite, reconciliation)Focused on North America - Canada & Major US Markets ( NYC, San Fran, LA, Chicago & Miami, etc)www.industria-creative.com

New York, Ny, Us

Clients: Amazon, Microsoft, Youtube, Infiniti, MAC, Sephora, Maybelline, Lancome, Bulgari, Gilt, DSquared2,American Airlines, Citi Group, GQ, Ketel One, Absolut, Stoli (etc)- Head of NYC & UK operations (opened UK office) (both with P&L oversite)- Head of Experiential Marketing- Lead Creative, Client Management, & Production teams- Lead Integrated Marketing (Build & develop programs, execute tactics)- Drive Creative Process (Creative Ideation, Design Development)- Manage Production Team, working with senior producers & production directors- Lead Sales & Biz Dev- Budget Management (development, oversite, reconciliation)Focused on US North East + Mid West & UK / International Opportunitieswww.shirazcreative.global

New York, Ny, Us

Clients: Unilever (Dove, Suave, Tresemme, Suave)) P&G (Tide, Bounce,Gain), P&G Prestige, Belvedere, Krug, Cloudy Bay,Post Its, Frigidaire, Unicef, Redcross, WWD, Adweek (etc)- Support Sales & Biz Dev (pitches / capabilities meetings)- Creative Ideation - Lead the Design Department- Produce Large Projects - Build, manage and oversee budgetsFocused on US North East + Mid West www.shirazcreative.global

Multi-Market Tours, Awards Shows, Press Previews, Pop-Ups, Non-Profit Fund Raising, Galas, etc- Pre-Production to Onsite Production Services - Budget Management- Load-in / Load-out Schedules- Run Of Show / Show Flow- Scripting / Liaising with Writer- Floorplan Layout / Design - Permitting - Staffing Plan - Security Plan - Client Meetings- Scenic Build / Shop oversite- Rentals & Decor- Catering Management- Manage AV Lighting / Tech - Minor Lighting Design- Work with Content Capture / Video Production Crew

Post Bach

Bfa, Fine Arts / Biochemistry

Education record

Education record