Sales training management in EMEA for BPH portfolio, impacting +250 Sales colleagues within the Urology division.#Rezûm #GreenLightLaser #Lumenis #HoLEP

Republica Hostels Cartagena is a vibrant, community-driven hostel located in the heart of Cartagena, offering travelers a unique blend of comfort, culture, and connection. Designed for the modern traveler, Republica Hostels focuses on creating memorable experiences, blending local Colombian charm with an international vibe. With social spaces, curated activities, and an inviting atmosphere, the hostel connects guests to Cartagena’s rich history and vibrant nightlife while promoting sustainable tourism. As an investor, I am proud to support Republica Hostels in fostering meaningful travel experiences and contributing to Cartagena’s hospitality landscape.

Boosting digital transformation and adoption by providing training and promoting digital sales solutions, impacting +40.000 frontline colleagues.*Lead Communication, training & promotion for Digital Adoption Solution *Create & execute Sales User Traning strategy *Design and follow-up on Digital Sales Adoption KPI*Leveraging WalkMe & Salesforce solutions

•Provide training and support in digital sales and CRM tools to + 40.000 sales colleagues worldwide (SalesForce, Einstein Analytics, WalkMe)• Created communication plan for Digital Adoption monitoring tool with global scope• Assessed & designed plan to improve shared of online media in Americas• Build trainings for improving social media advertising & engagement for Schneider’s partners in USA.

• Designed and developed marketing strategies for the US market• Improved communication channels, website, social media, and website positioning in Google (SEO) • Launched campaign for new tool and products improving conversion rates• Configured Salesforce Pardot strategy increasing customer engagement• Created internal website to centralized and share marketing assets with remote commercial team

• Key Account Management for Philips Healthcare, Shell, British American Tobacco and Daimler• Designed 360º Marketing strategy• Developed BTL, Events and Digital campaigns• Generated income for more than 120.000 USD/Year to the agency• Executed +50 events in Latam successfully• BAT fee increasing of +300.000 USD

• Managed Sales & Revenue Management strategy• Lead digital marketing strategy• +40% increase revenue from different sources• +25% increase in bookings and direct sales • Achieved early opening date for Hostel in Baru generating profit earlier than expected

•Lead marketing and sales strategy nationwide (160 agencies) developing online and offline marketing campaigns and promotional activities to increase revenue•Increased 14% monthly the outbound services between 2014-2015 achieving ROI of 278% in marketing campaigns of 10.000, 20.000, 30.000 USD•Recovery of 3% of Market Share of outbound services

“BMF Producciones” is a BTL advertising agency founded on June 2012; its main clients are on the top Ten Colombian brands. We launched a soccer Magazine in 2013. Duties and Achievements:● In charge of Marketing and finance plans. ● Attainment of new clients and execution of campaigns that generated profit for more than 50.000 USD.

• Risk Management, KPI’s reporting & monitoring and ISO

•Hired after internship