Founder & Chief Innovation Officer of Relevance, an agency and consultancy company focused on generating value through innovation and a digital business vision. I’m in charge of coordinating the business operation, monitoring financial activities and improving the administration processes to assure we deliver the best costumer service while being profitable. I have large experience partnering with corporate innovation teams in their quests to develop new products and services, adding a disruptive perspective to their marketing strategies. Additionally, I have worked along with start-ups to create business models to find new revenue streams. Through the last years, I’ve been leading my company to develop digital business expertise. Being my strong side to analyze data and key metrics to ensure efficient conversion.