•Coordinate, guide, present and follow up the marketing strategy for the chair committee and board of directors•Leader of the commercial coverage model at the national level•Leader in the process of managing and managing customers and prospects their value model•Leader of data management processes, information mining and quantitative, descriptive and predictive analysis of the market and company indicators•Responsible for research and market intelligence (Go to market) and business cases for the company.•Area leader in the Caterpillar marketing excellence program for Colombia•Definition, structuring of studies and understanding with research agencies•Business Management and Marketing Intelligence Process Structuring Leader•Definition and follow-up of the budget execution of the marketing area

•Leader of the budgeting process (Forecast, Quota, Forecast, Budget, Building blocks)•Leader of the market intelligence process using external information sources (Nielsen and Dunnhumby)•Market Research Leader (Censuses, Price Tracking))Team Leader (7 members

•Research & Marketing Intelligence Coordinator Jaguar - Land Rover (LACRO) Colombia•Leader in structuring and presenting market research (Benchmark, tracking, competitiveness) for customers•Direct understanding with the agency's customers•Coordinate with support areas such as collection, data processing, designSupport team 2 members

•Evaluation of KPIs Sales funnel (visits, leads, engagement, conversion and profitability)•Presentation of digital investment results•Evaluation and analysis of competing digital actions

•Competitor competitiveness assessment (Guideline, product, price, channels, stock)•Reporting of marketing department for board of directors•Analysis of market trends, participation, financing and investment in ATL and BTL SoV.•Structuring, coordination and presentation of qualitative and quantitative research with primary and secondary information collection, internal and external (Suppliers)•Definition, management of information developments requested from the TI teamSupport team 2 members

•Qualitative reporting (Focus groups, interviews, incognito client)•Structuring and development of Nissan's sales funnel in Colombia in conjunction with the IT area•Development of market predictive model from time series. (Seasonality, trends and cycles.)•Automation of Marketing Reports