Peelon is a B2B startup enterprise that brings solutions to the gaps in the global food supply chain industry by providing a patent-pending, 100% biodegradable packaging technology for a variety of fruits and vegetables. This application ensures that freshness, and shelf life is increased by up to 3x, and the use of conventional plastics is reduced. Our mission is to counter the problems of food waste, environmental decay, world hunger by implementing Peelon into the global food supply chain and impacting PEOPLE, PLANET, and PROFIT through the innovation of nature. Our planet and future generations deserve to have a healthy and sustainable future.• Collaborate with other cofounders to execute an on-going business strategy and ensure monthly, quarterly and yearly targets are met.• Source, nurture, and develop win-win business relationships• Own the development of positioning, messaging, branding, segmentation, and marketing strategy • Generate effective product marketing collateral to educate target audience and influencers about our differentiated value proposition. • Utilize market & competitive research to segment and define target markets, refine and improve the product value proposition, and implement best market entry strategy.

Crafted is a digital creative studio based out of New York. We are big thinkers with a passion for creating brilliant ideas and transforming them into smart, well-designed, innovative experiences.• Steer brand strategy initiatives, infusing campaigns with innovative ideas and fostering the growth of smart, well-designed user experiences.• Spearhead copywriting efforts, crafting compelling narratives and content that resonate with diverse audiences, enhancing brand presence and engagement across digital platforms.• Oversee project management responsibilities, ensuring seamless execution of projects from concept through completion by coordinating cross-functional teams and aligning resources.• Cultivate a collaborative environment that encourages creativity and innovation, resulting in high-quality deliverables that exceed client expectations.• Foster long-term client relationships through exceptional communication and by delivering measurable results that align with clients' business objectives.• Navigate project timelines and budgets with precision, maintaining strict adherence to deadlines and optimizing resources for maximum efficiency and profitability.• Act as a liaison between clients, creative teams, and stakeholders, ensuring clarity of vision and objectives throughout the project lifecycle.• Maintain up-to-date knowledge of industry trends and advancements, continuously integrating best practices into brand strategy and content creation efforts.

The Creative Strategist is the creative marketing company that shines a light on your business so more people know you, trust you, and do business with you. Our mission is bring you a sense of fulfillment by injecting creative strategies into your business idea, because people deserve to know the value your idea has to offer.• Create lead-generating content and campaigns that position a product as the solution to the lead’s problem.• Reframe a product’s messaging in order to bring clarity and ideal positioning to the problem they solve.• Provide strategic analysis to determine the current position, strengths, and weaknesses of a product.• Effective copywriting for email, websites, social media, and promotional campaigns in which position the business as the expert guide to the solution. • Measure and track the performance of marketing campaigns and content created.

• Utilized a blend of creative marketing messaging and data analysis to develop internal and external marketing strategies that complemented broader business objectives and overall marketing efforts.• Orchestrated client onboarding by evaluating business plans and marketing goals, establishing clear brand messaging, and developing an initial marketing plan to synchronize with the internal brand strategy.• Spearheaded the development and execution of comprehensive marketing plans, ensuring alignment with the dental practice's mission and enhancing patient acquisition and retention strategies.• Implemented and maintained dashboard reporting systems, translating marketing tactics to ROI trackers and conducting regular performance reviews.• Engaged in project management, from initial proofing for quality assurance to ensuring on-time service delivery, collaborating with vendors, and maintaining relationships.• Provided continuous client advising, including monthly engagement for service quality, quarterly reviews of client materials for brand consistency, and revisions of marketing plans to meet evolving needs.• Coordinated with coaches on training needs and maintained comprehensive advising notes and reports to inform consistent and effective client service.• Represented the company as a subject matter expert (SME) through public speaking engagements, contributing to industry-related content creation such as podcasts, webinars, and articles.• Excelled in remote work environment management, interfacing effectively across multiple time zones, and upholding the PDA values of professionalism through knowledgeable, relationship-driven, and responsive service.

Rights Chocolate is a dark chocolate that is made from 100% Ecuadorian fine aroma cacao, which is one of the best, if not THE BEST, cacao in the world. This is a dark chocolate bar that is rich and fragrant with exotic aromas, is made wholesomely as a natural superfood, has won multiple "gold-ribbon" awards, and is highly regarded by some of the top sommeliers in Ecuadors. This is also an INCLUSIVE chocolate that supports the beautiful cause of being a platform of awareness, justice, and voice for people with disabilities. This is one of the biggest pillars of Rights Chocolate, to be able to bring equal opportunities to those who are most vulnerable because it is their right to have a voice and an opportunity to be a part of society. - Develop and execute business strategies to boost market share, profitability, and growth.- Foster strong relationships with key customers, partners, and industry influencers.- Identify new business opportunities, manage partnerships, and drive revenue growth.- Conduct market research and analysis to understand market trends and customer needs.- Prepare and present compelling business proposals to potential customers, partners, and investors.- Negotiate contracts and agreements with customers and partners.- Stay informed of industry trends and changes and make strategic recommendations.- Collaborate with cross-functional teams, including marketing, product development, and operations, for the successful implementation of business development initiatives.- Provide regular reports and updates to partners and results of business development efforts.

Responsible for creating strategic marketing campaigns, developing compelling content, and managing cross-functional teams for 7 global projects, which included a total range of influence of over 1 million people. • Organized the marketing campaign for a men’s leadership conference that resulted in 2,260 registrations, over 10,500 emails collected, and more than 100,000 online connections throughout 84 countries, all in the timeframe of 2 days.• Developed strategic messaging and content for lead generating campaigns that resulted in close to 4,000 leads in the total span of 45 days.• Inspired creative teams by communicating the campaign’s message, vision, strategy and goals to generate content that would target the right audience and produce the desired results. • Created agendas and facilitated productive meetings with clients and marketing teams to go over goals, expectations, budgets, and deadlines.

Assisted the project manager with organizing the campaign, developing the marketing strategies, and managing the team that put together a free, one-day stadium conference event that brought in over 60,000 registrations.• Developed the messaging and content ideas for the marketing campaigns pushed through the channels of email, social media, paid advertisements, and printed media.• Researched and analyzed market demographics to tailor specific marketing campaigns for key target audiences.• Worked with the project manager to create budgets for the different marketing initiatives used through the campaign.• Worked and built relationships with the Public Relations and Marketing teams of high-list artists, such as Kanye West, to ensure all initiatives between our teams were aligned with the same vision.

Spearheaded the role of an executive manager of a 50-million-dollar Target store which included training, developing, and leading teams of up to 250 individuals to execute their core roles in guest-facing store functions, theft-prevention tactics, and proper operational practices.• Strategically hired and led a team for the assets protection department that resulted in being the top store in a group of 77 stores within the South Florida market.• Led an assets protection team that improved results of more than 300% compared to 2017, saving the company nearly $50,000 in 8 months.• Championed the role of Leader on Duty which consisted of structuring a plan for the day, level-setting expectations with the store team, following up to validate efficiency, and holding accountable to ensure the store is maintaining both Target’s vision and financial goal in check.• Leveraged store reports to identify gaps in operational processes and optimize productivity• Mapped out the strategic plans behind major events such as Black Friday and Target’s annual general merchandise inventory, resulting in success and staying incident-free while in position.• Built and maintained strong partnerships with local law enforcement to assist in investigations.

• Became orientated on how to lead, motivate and influence a store team through Target's intensive training program• Assisted in building a Fast, Fun, and Friendly culture for guests and team members by embracing Target's vision and beliefs• Took charge of the front-end department and lead them to success by providing the team with training, coaching and support• Generated positive and impactful results during the internship and was offered a full-time position post-graduation

• Ranked Top 10 in sales contributions within the South Florida region• Interacted and assisted multi-cultural customers with handling sensitive information and financial transactions• Entrusted with and held accountable for keeping large amounts of currencies, while maintaining a detail-oriented approach in keeping the vault balanced

• Assisted hundreds of new, incoming university students in opening and servicing bank accounts• Organized client-sensitive information in an organic manner and inputted it into the Wells Fargo accounts database • Followed up with the clients by phone and in-person to assist with any need they had, while providing excellent customer service

• Efficiently marketed product to large groups of clients• Cleanly organized and carried out shipments made to order for events