André Senna Email & Phone Number

State Of São Paulo, Brazil

Uberlândia, Minas Gerais, Brasil

Responsible for the discovery, delivery, go-to market and growth models of the Corporate University digital products

São Paulo, São Paulo, Brasil

Freelance work in content production and content creator management, with Petrobras as agency client. Approved budgets, strategy and initiated production for 5 campaigns. Worked with influencers such as Desimpedidos for Paris 2024 Olympics and Nunca vi 1 Cientista for the brand's podcast project.

São Paulo, Brasil

Content Production Leadership: Led casting direction of 50 shooting days of the LMS educational content. Such content was published in Digital Marketing, UX Design, Data Analytics and Generative AI courses, directly contributing to a CSAT score of 96;Community Deveolopment (creators): Oversaw contracts of 300+ content creators and instructors, achieving eNPS of 70.Community Management (students): Collaborated with CTO and CDO in building a student community, growing to 5000 members, over 1500 posts, and 300 weekly active users year over year (YoY).Team Leadership: Led a team of 4 HR and CX analysts that delivered projects on budget and 50% faster YoY.Corporate Client Management: Led projects for clients like Itaú Unibanco, Sicredi, BV and Serasa Experian, improving final user retention by 10% YoY.

São Paulo Area, Brazil

A role that mixed events production, operations and customer experience of the Digital Marketing & Growth bootcamps. I also did product strategy, data planning, instructors allocations and was the main focal point of students. More than 500 people completed the courses, with an NPS of 60+

Creator and leader of the marketing operations, with a strong focus on product marketing (positioning, go-to market strategy, sales enablement). Led a marketing team of 2 people. Managed the contract of a CRM agency that generated SQLs worth of R$100MM.

Social media channels supervisor. Strategist for content campaigns. Led a social media team of 2 people. Collaborated with BI/Media team in improving engagement rate of social channels to 1,5%. Collaborated with accounts/operations team to retain contract and improve the flow of deliverables.Clients: Intel LATAM, Philips

UX strategy for e-commerce, iterating buyer journey; SEM and content strategy, managing 50+ projects and earning a new accountClients: GOL Linhas Aéreas, Vivara, Localiza Rent a Car

Freelance work in research and strategy for brand design and digital content. Clients: Aché; GrandVision by Fototica

São Paulo Area, Brazil

PPGCOM ESPM has conceded me an institutional scholarship for my masters research. During this period, I worked as a community manager for the faculty social channels, and also as a reporter of most scientific events.COMUNICON 2014, one such event, was a landmark in my scientific and hands-on carreer. I helped organize it and my article got an award: first place in Comunicon Prize (Master's Degree category).

Riot

Strategic planning in digital advertising for social media, web and mobile.Clients: Habib's, LG, Nextel

São Paulo Area, Brazil

Strategy internship for advertising, with a focus on social media, back when Facebook and YouTube were beginning to create solutions for advertisers. I participated in creative briefings, benchmark studies and client presentations.Clients: Ford, Diageo, J&J

São Bernardo Do Campo, São Paulo, Brazil

Field interviewer for the Brazilian Census in 2010; responsible for interviewing and collecting demographic data of inhabitants in São Bernardo do Campo (my hometown!).

Master'S Degree, Communication And Consumption Practices

Bachelor, Comunicação Social

Digital Product Leadership, Business/Commerce, General

Activities and Societies: Curso livre intensivo de 50h de fundamentação e realização de projeto em grupo (construção de um case de produto.

User Experience Design

Activities and Societies: 50h de aprendizagem intensiva, com realização de projeto final Principais técnicas e metodologias de design da.

Educação Continuada, Creative Writing

Activities and Societies: Desenvolvimento da linguagem poética em poesias e prosas Curso de extensão cultural em CRIAÇÃO LITERÁRIA.

Doutorado, Comunicação E Práticas De Consumo