André Serra Email & Phone Number

London, United Kingdom

Design brand assets, marketing materials for both digital and print media, and brand guidelines for clients across diverse industries.Define the technical elements of brands such as grids, type hierarchy, colour usage and visual styles.Mentor the design team by streamlining workflows through automation, templating, and process improvements.Manage projects from scoping through completion, ensuring timely delivery and quality control.Leverage AI tools to automate repetitive tasks, create custom scripts for InDesign and Illustrator, and generate unique imagery by combining multiple AI technologies.Advise on print production, recommending paper stocks, printing and finishing techniques, and vendors to enhance print material quality.Develop innovative, AI-based design solutions that replace traditional templates with customised, brand-aligned products tailored to client needs.Retouch and enhance images to meet brand standards and visual consistency.

London, United Kingdom

Designed a wide range of materials aligned with SSAT's brand guidelines, ensuring consistent and engaging visual communication across multiple platforms, both print and digital.Collaborated with various departments to understand their design needs and delivered tailored solutions, including templates and ready-to-use design assets.Created high-quality print materials such as books, brochures, event assets, managing the full design process from concept to print-ready artwork, including thorough proof-checking.Developed dynamic digital content, including motion graphics, to enhance SSAT’s online presence and support events and presentations.

São Paulo Area, Brazil

Designed both the print and digital magazines (iPad/Android) of GQ Brazil, completing 37 monthly issues and 7 special editions.Worked on concepts for photoshoots and illustrations, commissioning and coordinating artwork and photography, attending shoots and retouching images, to uphold GQ’s aesthetic standards.Refined and finalized designs to meet all printer specifications, ensuring flawless print readiness.Earned recognition as a finalist for two layouts in Editora Globo's annual awards for "Graphic Design," highlighting my commitment to excellence and innovation in editorial design.

São Paulo Area, Brazil

Designed digital magazines for iOS and Android tablets, using the platforms Woodwing and Adobe DPS. During this period, I worked for the following magazines:● Runner´s World Brasil (issues 46 – 54)● Revista Placar (biggest brazilian football magazine, issues 1369 – 1377)● Superinteressante (issues 310, 312 and special issues "As maiores batalhas da Bíblia", "Como os bebês funcionam", "As mentiras que os pais contam para os filhos" and "Milagres")● Revista Info Exame (only print version, issue 323)● Veja SP - Guia Comer&Beber SPWith the redesign of every issue for the tablets, the readability and the navigation through sections and articles were improved. Videos and interactive pages were added when necessary and every issue took advantage on the digital platform, therefore all these magazines gained more readers, sells and advertisers.

São Paulo Area, Brazil

Among general materials for many companies I designed logos, program books, brochures, posters, personalised signs, pictograms and whatever needed for medical conferences. These materials easily guided attendees to the locations, organised and kept them aware about the conferences and speakers.Designed fully functional PowerPoint and Keynote templates.

São Paulo Area, Brazil

Assisted in the development of the strategic planning of marketing campaigns and designed materials for the company’s bookstores. For being closer to graphic design, I developed better solutions for their marketing needs.

São Paulo Area, Brazil

Designed print and online material for Brazilian and international companies such as Clinique (Estée Lauder) among others. Worked on the production and manipulation of photos of products. Created corporate identities.

London, United Kingdom

Supervised newspaper hand-distributors across Central London, strategizing ways to increase distribution volume and providing daily performance reports to management.

São Paulo Area, Brazil

Worked at the prepress department (closing PDF files, printing proofs and imaging printing plates) and supervised all the work printed out. My attention to details and work close to the printing staff prevented failures or mistakes during the printing process.

Marketing, Advertisement, Marketing Strategies, Design, Photography And Arts.

Conference, Typography

Activities and Societies: Typography, graphic designA full-day workshop focused on typography.

Conference, Typography

A full-day workshop focused on typography.

Conference, E-Mail Marketing

Activities and Societies: Marketing, webdesign, e-mail marketing and strategic planningThis has been the biggest e-mail marketing.

Conference, Editorial Design, Graphic Design, Magazine Design, Newspaper Design

Conference focused on editorial design and typography.

General English, English

Conference, Typography

The main conference about typography in the world, held in Sao Paulo in 2015.