Leading the marketing, communications, content, and fundraising elements of a high-profile local mental health charity. Responsible for all strategic and budgetary concerns of the department, as well as line-managing one member of staff.Tasked with increasing income from fundraising and donations, increasing our reach across Devon online and offline, managing relationships with other organisations and individuals, and improving the ability of staff to keep up with internal communications.Also working as the marketing and communications lead for the Devon Mental Health Alliance, a partnership between Devon Mind and 5 other local charities. More information can be found here: www.mentalhealthdevon.co.uk.

Managing all elements of marketing, communications, content, digital and fundraising for a leading local mental health charity. Responsibilities include maintaining the website, producing content for digital channels, updating social media, producing email newsletters, distributing news and updates to press, serving as main point of contact for all fundraisers, and working on strategy for the organisation.

• Managed all digital channels, including website, social media and email marketing• Produced digital, printed content and marketing materials for the charity• Assisted with sourcing and producing materials for press and media coverage• Provided a central support service to the Fundraising team and other departmentsHighlights:• Increased donations webpage traffic by 145% and total on-site donations by 45%• Improved Facebook engagement rate by 84%, Twitter by 54% and Instagram by 27%• Launched Facebook and Instagram fundraising, Amazon Wishlist and AmazonSmile• Introduced a monthly marketing and communications report for the Fundraising team

Designing and launching a trade website for an international swimwear brand, writing regular blog posts for a local marketing agency, writing and editing product descriptions for a military boots manufacturer, editing blog posts for a coffee machine ecommerce website.

Managed all marketing activities and strategies for Drainage and Insulation Superstores, as well as assisting on other stores. Promoting products, price drop promotions, seasonal topics and more through email marketing, social media advertising, PR and site placements.Additionally, led efforts to implement and improve email subscriber database segmentation and various other initiatives. Also contributed to regular writing and proofreading of blog posts on all CMO websites, as well as introducing new features and pages where appropriate.Highlights:- Improved click-to-open rate of emails for two stores by 34% and 13%, respectively- Increased email marketing revenue for two stores by 42% and 21%, respectively- Delivered increases of 20% in page views and 59% in revenue during Black Friday 2018- Applied market research on audience segments to our large customer database- Researched, wrote and edited hundreds of professional blog posts to improve SEO

Provided analytical insights to the marketing team and other contacts in the business, including everyone from sales advisers all the way up to the directors and CEO. Identified trends and produced strategic recommendations for improvement of ecommerce and marketing activities, with a view to increasing brand awareness and improving sales.Highlights:- Identified key opportunities for improvement in marketing activities- Produced the company’s first daily dashboard of various metrics- Assisted with marketing activities, e.g. blog post writing and editing

Increased average order value by 21% and decreased exit rate by 16% with a new Magento website • delivered 129% increase in Amazon UK revenue and 74% increase in Amazon US revenue • continued growth on Amazon UK to secure 84% increase in orders placed and 118% increase in revenue in Q1 2017 • Improved traffic from email marketing by 144% and conversion rate by 117% • delivered record website visits and social engagement with a month-long Christmas promotional campaignOverall management of online retail, including running the company's website, managing listings on Amazon, and providing support to retail and trade customers. Designed and launched a new website in the first half of 2016, as well as overhauling all Amazon listings. Continued to develop the website with new features and assets throughout 2016 and 2017. Also oversaw all digital marketing activities completed by agencies, including social media, email, SEO and PPC.

Full-time freelance role proofreading blog posts and articles produced by various writers, working at a rate of 100 to 110 articles per day. Ensuring accuracy in spelling and grammar, and rejecting articles which are not appropriate or missing important information. Also checking that articles are optimised for search engines as much as possible.

Increased email marketing revenue by over 100% • improved the conversion rates of the Video Games homepage and PC Gaming store by over 30% each • halved customer contacts on the year's top game release with the implementation of a new pre-orders process • greatly increased the coverage of premium A+ content on Media pages as UK Media SMEManaging the on-site content of a number of top vendors in the Video Games category (both physical and digital), as well as cross-site content and promotional activity. Main responsibilities included planning, sourcing, and executing marketing campaigns and promotions; improving product detail page content; and supporting key vendors as strategic investments. Areas of ownership included the main Video Games storefront, the PC & Mac platform storefront, the pre-order incentives process and storefront, and all email strategy and execution.Worked as the main merchandising point of contact for Activision, Ubisoft, SEGA, Capcom and more, as well as closely with other publishers such as Nintendo, EA, Sony and Warner Bros. Took over ownership of the category's email channel, automating much of our work while retaining the channel's performance, particularly efficiency of merchandising emails. Also rebuilt the pre-order incentives process from the ground up, focusing on the main roots of customer complaints and queries, including smooth execution of code distribution and more effective on-site messaging.Outside of the category, acted as "Media Champion" for A+ content, a scheme for producing enhanced product descriptions on detail pages. Trained team members to use the tool, including site guidelines and best practices, and assisted with troubleshooting and process improvement schemes across Video Games, Music, DVD & Blu-ray and Books categories. Continued to serve as a subject matter expert on duplicate merging for the business as a whole.

Delivered major improvements to discoverability and conversion for over 50 vendors, often over 100% • produced an SOP for duplicate merging as an international SME, collaborating with colleagues worldwide • eliminated defects on over 10,000 products, managing multiple content production and translation agencies • produced A+ content for other departments

Providing efficient and reliable customer service to residents of Southampton in an outsourced call centre, working closely with team members and colleagues in other departments to identify and solve problems, improve service provision, and uphold consistency in information output.Identified as a key member of the team in an official corporation-wide report, quickly picked up work in numerous service areas, and work closely with senior management officials with the intention of introducing long-term improvements to service provision and back-office processes.