Responsibilities:✔️ Analyze and effectively promote services using compelling arguments to engage prospective customers.✔️ Report sales progress and assess the marketability of goods and services to sales management.✔️ Successfully achieve and surpass sales budgets through referrals and direct sales.✔️ Organize the point of purchase in optimal conditions to provide excellent customer service.✔️ Identify trade opportunities to cultivate relationships with new stakeholders.Achievements:✔️ Maintained a monthly average of 30 new customer acquisitions during the last quarter of 2023.✔️ Maintained a cancel indicator at 1%, significantly outperforming the company's 10% average.

Responsibilities:✔️ Effectively manage and optimize outcomes for a team of 20 sales agents.✔️ Ensure compliance with the sales budget.✔️ Recruit, train, motivate, and provide guidance to a team of sales representatives.✔️ Implement comprehensive training programs for the sales force team.✔️ Review and analyze management indicators to identify primary opportunities and areas for improvement.Achievements:✔️ Consistently met the monthly sales budget assigned, totaling approximately $2,000 million COP.✔️ Successfully increased and maintained the execution of the merchandising plan for 1200 clients throughout the 2022-2023 period.

Responsibilities:✔️ Establish challenging yet achievable objectives, prevent potential issues, and ensure their effective communication. Oversee daily follow-up on results, taking corrective actions to ensure compliance.✔️ Conduct training and follow-up trips with the team, utilizing tools defined by the company.✔️ Optimize assigned resources by implementing actions that enhance the profitability of the area.✔️ Ensure the standard of productivity for a team of 12 sales agents.✔️ Ensure correct and adequate management of promotions and sampling.✔️ Guarantee that the sales force complies with service standards of the company.✔️ Ensures adherence to OHS standards and controls defined by the company, and develops a team that fully embodies the company's culture, maximizing its contribution and development.Achievements:✔️ Successfully increased and maintained a client base of approximately 5,400 per area, resulting in an average impact of 68 TON/month in the first quarter of 2022.✔️ Successfully reduced the percentage of non-compliance with display and price standards, decreasing them from 4% to 1.5% and from 14.6% to 1.1%, respectively.

Responsibilities:✔️ Lead the company's commercial team, comprising 10 sales and marketing representatives, and ensure the achievement of sales and brand positioning objectives.✔️ Maintain and attract customers in Valle and Cauca by distributing the trade marketing budget and managing shelf space in department stores.✔️ Manage and develop goods for the wholesale supply chain. Achievements:✔️ Successfully positioned the Mr Platanitos brand among the Top 3 sales of banana-based snacks in supermarkets in Valle and Cauca.

Responsibilities:✔️Negotiate supplier’s credit, establish maintenance equipment plans and evaluate after-sales service of machinery.✔️ Hire, lead and train production team in Good Manufacturing Practices as well as in HACCP program to enhance quality standards.✔️ Implement quality programs, design process lines with the engineering team, define indicators of optimal performance and continuous improvement.✔️ Develop and enable the launch of the product portfolio from the operational point of view and its costs to satisfy the needs of sales and end consumers. Achievements:✔️ Design a viable product portfolio in a proven market that meets sufficient characteristics for your commercialization process.✔️ Develop and manage a food production plant with compliance with quality standards and suitable personnel for its operation.