Andres Ferrer Email & Phone Number

Bogotá D.C. Area, Colombia

Responsible for the overall results of the Business Unit for the region.• Distributor Assessment to ensure proper business partners in each country.• Built long-term relationships with stakeholders, including distributors, customers, decision-makers, payers, C-level officials, and procurement teams to ensure excellent contract negotiations and sales optimization of all products in the portfolio.• Oversaw regional P & L.• Managed direct and indirect business channels and assigned revenue goals, operations, marketing, and sales strategies for the private and public sectors.• Developed portfolio management strategy and launched products.• Expanded distributor base to increase market presence and revenue in countries with low penetration.• Defined the region’s professional education strategy for each distributor in Latam to implement with customers to strengthen product penetration according to the market's maturity and customer needs.• Coached a team of managers and business partners handling marketing, logistics, operations, and finance.

Bogotá D.C. Area, Colombia

Responsible for the overall Biologics & Core Spine Business Unit for the assigned Region.• Responsible for the P&L management.• Product portfolio strategy for both business channels (Indirect and direct) and Private and Public Sectors (Bidding process management).• Responsible for providing the company with an accurate sales forecast (direct and indirect channels) and investment (Capex & Opex) to support overall business strategy.• Design and implementation of both distributors and direct channel business plans.• Effectively serve as Company- Distributors in Latam liaison.• Supervised a team of 5 business leaders, establishing goals, periodically reviewing performance, and coaching for career advancement.• Transformed the business model to stem a performance decline caused by a critical distributor by moving to a direct-to-consumer approach and recovering lost market share, building long-term relationships with private and public customers and its decision-makers to improve the company’s participation in public and private contracts/agreements.• Actively participate in evidence-based studies as a business tool to ensure new product penetration in the market.• Drove a 19% increase in compound annual growth rate (CAGR) for three years and gained a leadership position in market share as the leader in core spine business in Colombia.• Awarded for leading the highest growth business unit, garnering 25% revenue increases in Colombia.• Due to a change of structure of the regions in Latin America, my responsibilities expanded to manage all the countries of Central America, Mexico, and the Dominican Republic.

Bogotá D.C. Area, Colombia

Responsible for creating and developing a robust value-added solution portfolio based on customer needs across LA Region.• Support sales and downstream marketing teams from presenting to implementing value-added solution programs to customers.• Influence business unit customers of each region in LA to invest in Value Added solution portfolio to support long-term customer relationships.• Owned upstream marketing strategies to identify and fulfill client needs.• Developed and implement a long-term agreement/contract with Mexico City’s Hospital Español to improve the supply chain processes in OR and warehouses by implementing a high-end logistics automation system.• Five Years signed agreement achieved in Hospital Español, 10% CAGR in portfolio revenue.

Bogotá D.C. Area, Colombia

Managed a diverse team in four countries while driving revenue performance, setting financial goals, and establishing relationships with customers, distributors, healthcare providers, and Payers in both public and private markets.• Full involvement in public and private bidding processes (direct and indirect channels) to ensure adequate price-point based on cost control strategy.• Achieved an annual growth rate of 18% in three years and exceeded goals by changing the business model from direct sales to indirect channels in Venezuela, maintaining a solid business position despite volatile political and economic conditions.• Renewed the entire portfolio, launching cutting-edge technologies at competitive prices to close extensive annual negotiations with primary healthcare providers (HCP).• Direct involvement in Supply Chain projects to align customers’ expectations with new KPIs to ensure excellence in Customer service standards.

Bogotá D.C. Area, Colombia

Responsible for developing a Sports Medicine product line, including Knee, Hip, and Shoulder pathologies. Jointly develop and implement strategies with Join Replacement and Trauma sales teams to penetrate markets, presenting robust and comprehensive proposals to critical customers. Identified opportunities and conducted market analysis to drive revenue in Peru, Ecuador, and Colombia for sports medicine products.• Strengthen Key Opinion Leader relationships.• Senior Sales Representative, Mitek Sports Medicine, Colombia, Peru, and Ecuador (4/2003 – 6/2005)• Assessed market opportunities and conducted competitive assessments in Peru and Ecuador to develop and execute penetration, marketing, and sales strategies. Designed and delivered distributor sales training.• Junior Sales Representative, Mitek Sports Medicine, Colombia (5/2001 – 4/2003)• Launched Colombia's sports medicine product line as the country’s first Mitek sales rep. Trained surgeons and operating room staff on products and techniques and trained product distributors.

Master Of Business Administration - Mba

Digital Marketing Strategies: Data, Automation, Artificial Intelligence (Ai) And Analytics

Bachelor Of Arts - Ba, Business Administration And Management, General

Activities and Societies:

Bachelor Of Arts - Ba, Business Administration, Management, Specialization In Marketing

Activities and Societies: