Lead the entire conceptualization, requirements gathering and spec building of our media planning SaaS platform. Was responsible for our data operations team, who collected and kept all the medium-related information standardized, current and accurate.Software was sold to News Corporation in August 2013.

Responsible to develop internal platform to automate, scale and standardize several processes. Product Manager for marketing resource allocation & optimization tool.

- Director Advertising Platforms, responsible to design and implement the overall strategy and roadmap for advertiser-facing platforms on Business.com (CPC advertising system) and Dexknows.com (Business Profile management system). Responsible to maintain a close relationship between Engineering and Product, to ensure everything gets done on time and according to specs, as well as gathering feedback related to new features and/or enhancements.- Senior Product Manager, responsible for… Show more - Director Advertising Platforms, responsible to design and implement the overall strategy and roadmap for advertiser-facing platforms on Business.com (CPC advertising system) and Dexknows.com (Business Profile management system). Responsible to maintain a close relationship between Engineering and Product, to ensure everything gets done on time and according to specs, as well as gathering feedback related to new features and/or enhancements.- Senior Product Manager, responsible for implementing and supporting a display ad platform and business, integrating CallDex automated phone platform to serve Dexknows.com listings, developing platform for Business.com Answers and integrating with third-party data vendors to enhance Dexknows.com's listing quality.- Project Manager, lead, designed and implemented the entire data conversion process that feeds DexKnows.com from the original yellow pages sales system, both nightly and on-demand.- Data Quality Analyst, performed an in-depth review of the current analytics processes, from how data was being captured to it’s processing, storing and reporting. Established automated reports to detect abnormal variances in the data as well as monitoring Google, Yahoo and MSN crawlers’ activity. Show less

- Decision Management Lead, being responsible to develop and implement a customer-level P&L model and design customized offers based on customer’s current and expected behavior.- Participated in the Enhanced Banking System (EBS) Migration Project to migrate the entire technological platform for Citibank’s Consumer Bank in Chile from a legacy system into a global platform used by Citibank. Responsible for the due diligence process of the following system modules: Customer Demographics… Show more - Decision Management Lead, being responsible to develop and implement a customer-level P&L model and design customized offers based on customer’s current and expected behavior.- Participated in the Enhanced Banking System (EBS) Migration Project to migrate the entire technological platform for Citibank’s Consumer Bank in Chile from a legacy system into a global platform used by Citibank. Responsible for the due diligence process of the following system modules: Customer Demographics, Precision Pricing & Fee Management, CRM & Sales Platforms, Statements and Rewards Programs.- Lead, created, and implemented a new Business Intelligence & CRM area, assuming all supervisory responsibilities. Developed a customer and product level revenue calculation methodology, which later became a driver of service models and commercial initiatives. Created a monthly portfolio overview report to systematically show key drivers of each product and segment, as well as a complete financial outlook of the portfolio’s evolution.- Business Planner for the Retail Banking Products department, being responsible for the coordination of all product campaigns, identifying synergy opportunities, budget and P&L management.- Checking Accounts & Debit Card Product Manager, responsible for the product’s P&L as well as designing and executing customer acquisition campaigns. Developed a “Member Get Member” program that rewarded existing customer for referring new customers. Show less