Coordinated teams in research, definition, design, production, and publication of didactic audiovisual material on electronic media (apps, social networks, and web). Directed content creation in Spanish and English on personal finance and money topics for editorial publications and educational courses in face-to-face, virtual, and video formats.

Established a low investment gastronomic business with a strong growth potential. Defined the concept, developed commercial strategy, promoted, and operated the restaurant.

Wine distribution business, development of an informal sales management system, customer base development, product promotion.

Development and editing of financial journalistic concepts for web and print platforms, monitoring and creation of analysis bases for official and private economic and business reports.• EDITIONS: Business (13-19’), Business Sense (New York Times 14-16’), Morning Call (16-19’), Finance (19’-Fecha), Local Business (20’).• OTHER TASKS: Mapping commercial and editorial processes, generation of an informal reporting system for both departments.

Periodic publications (weekly, annual and monthly), about different subjects including health, technology, gastronomy, architecture and special business interests such as automotive, aerospace, mining, manufacturing among others; activities include event coverage (Sonora Engine Forum, International Mining Seminar, etc.), interviews, photography, writing and editing news articles.

Launched and managed sales team, mapped commercial processes, created informal sales system, incorporated into a formal system, and launched special editions to attract customers.The income from advertising space sales increased by 73%, we recovered 39% of previously advertising clients, the existing customer base increased by 423%, through the application of the following measures:• Implementing of a Customer Relationship Management system (CRM).• Definition of sales strategies based on promotions and new products.• Creation of the supplements and specials department to attract new customers.Sales team management• Support in prospecting, proposal and sales closures.• Analysis of budgets, promotional and publication calendars.• Proposing new strategies and commercial products.• Implementation of reporting of periodic staff activities.

Evaluated and implemented a sales system for a dairy company. Some of the highlights include the following activities & outcomes:• Replacing a ballot for a mobile device managed sales system, at a state wide distribution based on 6 cities with 154 routes.• Development and execution of the Census System at state wide customer portfolio, (capturing more than 11,500 sale points).

• Opening of the Institutional Sales Segment.• Identification of existing clients for the segment.• Achieving 17% increase in customers in the segment.• Definition of the inspection program for convenience store.• Launching resource awareness and community help programs for the employees.

Created and executed the editorial direction of a business magazine aimed at grocery stores, focusing on best practices, products, and general recommendations for better management and growth

• Opening of a new sales department, hiring and coordinating personnel, growth in customer base for future sale of the company.• Management and maintenance of client portfolio, coordination of vendors' agenda, assistance in closings sales, promotional activities at state level, creation of promotional products and service packages.

Advice and promotion of banking products for small and medium-sized companies (SMEs).

Material handling equipment sales, prospecting, customer service and support, constant visits to industrial plants, direct dealings with suppliers in the United States.