Andrés La Russa Email & Phone Number

New York City Metropolitan Area

Assumed the role of Lead UX Designer of a multi-faceted product team across three interconnected digital products.Complete audit and redesign of design systems to improve design efficiency, increase scalability of design components and improve the overall user experience of our users.Built various new feature designs from inception to implementation while maintaining, updating, and modernizing overall visual design and improving the user experience across all products, including desktop and mobile offerings.Designed and shipped light theme for previously “dark mode only” products across desktop and mobile.Redesigned major document management feature for increased ease of use and customizability.Conducted user research and led initiatives to refocus team on a user-centric approach to problem solving.Worked with product managers to onboard new hires to the product team and helped familiarize them with the product.

New York City Metropolitan Area

Greater New York City Area

Designed and implemented a new and modernized Kraft Kennedy website with the product team. Modernized the company brand and established comprehensive branding guidelines. Produced a series of quarterly animated informational videos and digital promotional videos.

Greater New York City Area

Created and edited designs for promotional material for several fund-raising events and campaigns.Collaborated with the logistics team to plan and implement marketing and fund-raising campaigns.Assisted in general office and event logistics.

Puerto Rico

Participated in competitive marketing internship.Planned and designed three unique ad campaigns from conceptualization, to ideation, and implementation.Achieved the superlative title of “Best Intern Art Director” for distinguishing myself within the program.