HOW is a full-service digital agency committed to radical accountability and the belief that every digital dollar must be able to demonstrate how it grows businesses and creates opportunities.As the Vice President of Strategy & Applied Data I am responsible for creation, implementation and growth of all data driven capabilities across the agency. In addition, I lead a team of strategists that operate within the nexus of curiosity and data to uncover whats hidden in plain site.

Built and established the research and analytics practice (Insights Studio) across the agency's entire portfolio of clients and practice areas. Responsible for the profitability of the practice including: conceptualizing, implementing, operationalizing and scaling all research and analytics methodologies to ensure data-driven and audience first approaches across all integrated agency work streams and initiativesIn addition to my practice and manager responsibilities, I co-led the development and launch of integrated marketing efforts across Mission North's clients and practice areas.

I led the Telescope practice: APCO Worldwide’s proprietary methodology in the mapping of complex digital environments. This strategic offering provides clients with key insights into the factors that shape online conversations driven by influencers, media trends and audience behavior. More broadly, I provide strategic guidance via digital insights and data analytics to clients across a variety of industries, in order to help them achieve key business objectives in an increasingly shifting operating environment.In 2020, I co-led and spearheaded the development of APCO’s Coronavirus Response Index: a measurable real-time tracker of brand communication during the pandemic, which leveraged a combination of data science and qualitative analysis

• Spearheaded the development of MSL's newly formed Search & Data Science practice, introducing a bevy of behavioral science tools and methodologies into the agencies existing portfolio of research tools • Utilizes a mix of quantitative and qualitative research platforms in order to effectively distill data into coherent strategic insights and recommendations • Develops and drives pitch processes for business development opportunities during various RFI/RFP submissions• Leverages measurement-focused insights to optimize strategy, media relations and program development• Formulates various communications architectures, supporting existing client work and campaigns

• Developed and executed media relations strategies for a variety of consumer clients including Jenny Craig, PayPal, UPS, 24 Hour Fitness etc. • Leveraged key media relationships to secure coverage in top tier outlets including NBC Today Show, Good Day New York, WNBC, AOL, FOX, New York Daily News • Launched various consumer-focused activations, platforms and products including the 2015 Outside Lands Music Festival, PayPal’s various peer-to peer payment platforms, HIGHX Training with Gabby Reece and EAS Myoplex largest product launch since 1995• Developed and ideated content for EAS #MYOwnJourney campaign which was launched in Las Vegas at the 2015 Mr. Olympia

• Executed the overall marketing and PR strategy for the 600 McDonald’s New York Metro Tri-State restaurantso Planned, executed and launched several key client activations/products to the New York Metro market including Super Bowl XLVIII• Developed and executed entire media relations strategy for the McDonald’s New York Metro Tri-State area• Supported marketing efforts surrounding the 2014 Frito-Lay Fiesta Bowl increasing Tostitos sales by 7% and 9% viewer growth vs. 2013 comparable New Year’s Day game.

• Worked with VPs to execute various marketing plans within the Artist Development department to ensure total saturation of artist assets into target markets• Assisted street team with the organization and distribution of promotional tools for various artists including: music demos, merchandise, posters and banners etc. • Utilized AIS to track tour dates, update artist information to IDJ website• Assisted in event logistics for IDJ artists including:o Fabolous ‘Loso's Way’ album screeningo Electrik Red showcase