Andrés Peluffo Email & Phone Number

Florida, Miami, Us

I'm leading the marketing operation, reporting to the company's CEO and founder. Upon my arrival, the marketing team was focused on internal marketing. I'm developing a full-functioning department to support the company's growth in the US market. I oversee brand strategy and positioning, growth programs and initiatives, institutional communications, and employer branding. At AssureSoft, we assemble high-performing development teams to deliver innovative software solutions. Headquartered in the US and with development centers across Latin America, we operate within our clients’ time zones to ensure seamless collaboration and fast delivery of digital assets. Our in-depth experience and high team stability have allowed us to consistently provide high-quality services, leading to long-term partnerships with our clients that multiply the value of the work we do.

Working with clients from different industries to develop marketing strategies integrating traditional and interactive marketing tools in a digital world.Developed ad-hoc seminars and workshops for pharma laboratories in LatAm to help them improve their digital knowledge and develop digital strategies to support their business goals. External expert teaching digital marketing subjects for corporations and SMBs.

San Francisco, California , Us

Optic Power owns a portfolio of startup and technology services brands that help businesses build and sell their products worldwide.Leading the Brand department within the Marketing team, overseeing all brand strategies for our brands: Optic Power, Code Power, Sales Clover, and Process Power. My role encompasses three key responsibilities:• Defining brand positioning and strategies, marketing messages brand identity, and brand voice. • Providing marketing support for sales initiatives from sales pitch presentations to sales collaterals creation and production working alongside Sales and Delivery teams.• Cultivating a compelling employer brand and supporting Talent Acquisition and People departments.

San Francisco, California, Us

For a company that grew to over 4,000 employees, I have owned the brand strategy development, leading the Band Development and Content Marketing teams both at a strategic and operational level, as well as the relationship with the agencies and suppliers that collaborate in this new strategic project of the company. I supervised several managers and their teams remotely building a culture of trust and accountability.Some of the projects I led were the redefinition of the company brand identity, developed with a global branding agency, and the launch of a venture investment branch aimed at B2B product startups.

San Francisco, California, Us

Lead 20 professionals that carry out all BairesDev Digital Marketing activities for branding and lead generation. They form three teams working on Digital Advertising (SEM, display, social ads, etc.), Social Networks, including content creation, publication and monitoring, and the company's overall digital footprint; Content development & SEO (+100 pieces per month); and Website development for our website, landing pages, blogs, etc.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Guiding the South America Region and each of its markets in the implementation of an ambitious customer centric digital communications model comprising CRM, content management, data analytics and campaign management. Giving advice and support for every digital related project along South America.

Detroit, Mi, Us

Lead the Buenos Aires office (cluster) of Commonwealth // McCann, running the operation to meet our business goals following regional and local guidelines.Also keeping the main role as Strategic Planning Director, developing integrated marketing campaigns for Chevrolet for the whole South American region ranging from traditional advertising to customer relationship, social media, and owned digital platforms.Commonwealth is Chevrolet's global advertising agency of record. HQ in Detroit, with clusters in Toronto, México DF, San Pablo, Buenos Aires, Johannesburg, Moscú, Dubai, Nueva Deli, Singapur y Bangkok. Commonwealth is a subsidiary of McCann Erickson.

Detroit, Mi, Us

In Buenos Aires, I am responsible for leading the strategic planning team working for all South American markets. My team develops branding and retail strategies for all Chevrolet products and services in the region including macro and micro-architectures for each campaign assigned to our office.

Santiago, Cl

Leading the team providing strategic advice to Nextperience's clients and prospects to develop effective digital marketing strategies. Our main focus is to achieve top performance results keeping brand´s values and developing long-term relationships with each brand customers.On the New Business front, we aim to keep working with top brands like Banco Galicia, Walmart, Prosegur, Jugá Limpio and so on. Each client is a challenge and we want to help them to achieve success in this always changing digital landscape.

Santiago, Cl

Help Nextperience's clients to define and implement digital strategies and grow communities through social media and relationship strategies.

Tokyo, Jp

Responsible for the overall relationship between the agency and its main client, Toyota, providing strategic marketing input and guiding the team towards the achievement of client objectives. Responsible for cultivating strong, long-term client relationships and identifying and developing opportunities to expand the business with this client.

Martinez, San Isidro, Buenos Aires, Ar

Leads Bayton's marketing team and marketing business unit. Bayton Grupo Empresario is a national company created 30 years ago and comprised of five business units: human capital, technology, outsourcing, merchandising and marketing. I have to develop the marketing strategy for all business units and leads one of them, Bayton Marketing Outlimits (BMO). BMO is a BTL marketing agency specialized in marketing creativity and logistics across Argentina.

New York, Ny, Us

Defines MRM's New Business Plan leading its implementation. In this role leads pitching process for major new business opportunities. Also, leads the Strategic Planning Department defining marketing strategies for MRM clients and prospects.

New York, Ny, Us

Leads the Account Services and Strategic Planning Department. Creates and defines direct, digital and relational marketing strategies for all MRM clients and supervises their implementation. Among those clients are automotive, technology, packaged goods and services top companies for local and regional campaigns.

New York, Ny, Us

New York, Ny, Us

Buenos Aires, Buenos Aires, Ar

Teaching both, B2B Marketing and Direct Marketing at Facultad de Ciencias Económicas (UP).

Retiro, Ciudad Autónoma De Buenos Aires, Ar

Internal and external trainer of teleservices personnel in Communication Skills, Sales Training and Complaint Handling. Script development.

Mba, Marketing Specialization

Digital Master Class, Digital Marketing

Lawyer, Public International Law Specialization

Commercial Bachelor