Andres Posada Email & Phone Number

Charlotte, North Carolina, US

Charlotte, North Carolina, US

Charlotte, North Carolina, US

Charlotte, North Carolina, US

Charlotte, North Carolina, US

• Work proactively to attract, develop, maintain and Influence CW strong customer relationships that support meaningful customer marketing programs customers and prospects to continue adopting and retaining our connected.
• Plan and develop CW digital marketing campaigns for different customer stages focused on their pain points and user experience, satisfaction and loyalty to drive retention, renewals, advocacy, and expanded revenue
• Actively managed planning, development, content, budget, project management and successful execution of CW events.
• Leads cross-functional teams, including channel, engineering, sales and product marketing managers, to develop CW marketing strategies and plans that drive customer engagement; manages content repositories of sales.
• Drive creation of all collateral materials and sales enablement tools and manage external agencies to deliver final art work following DLS
• Managed and work with PR agents in the development of press releases, case studies and white papers

Charlotte, North Carolina, US

• Drive Global Marketing Strategies development with c-level executives and translate it to Regional implementation and execution
• Leads cross-functional teams, including channel, engineering, sales and product marketing managers, to develop marketing strategies and plans that drive customer engagement; manages content repositories of sales.
• Develops and amplifies lead gen campaigns including multimedia, print, digital, email, and web content for internal, channel, and end user campaigns execution and analytics; includes social media platforms and multiple.
• Oversees creative development process including concepts and messaging to ensure alignment with brand essence and product/solution positioning; serves as ambassador to drive and protect global brand positioning, brand.
• Supports business performance by regularly monitoring marketing trends and competitors in the marketplace, engaging clients and senior management, and reviewing VOC or OVOC studies to provide recommendations and.
• Monitors relevant global and regional KPIs for all marketing activities for commercialization; review forecast with executive team

Charlotte, North Carolina, US

• Develops and amplifies lead gen campaigns including multimedia, print, digital, email, and web content for internal, channel, and end user campaigns execution and analytics; includes social media platforms and multiple.
• Oversees creative development process including concepts and messaging to ensure alignment with brand essence and product/solution positioning; serves as ambassador to drive and protect brand positioning, brand.
• Leads cross-functional teams, including channel and product marketing managers, to develop content strategies and plans that drive customer engagement with the connected solutions; manages content repositories of sales.
• Supports sales process by monitoring marketing trends and competitive products in the marketplace, engaging clients and senior management, and reviewing VOC or OVOC studies
• Builds metrics for all campaigns; reviews and reports results to executive team
• Drives NPI excellence through developing and executing marketing plans to support live global NPI events for Honeywell Safety and Productivity Solutions

Charlotte, North Carolina, US

• Developed and managed integral marketing and communications and go-to-market strategy to channel community, end users, and internal team including lead gen, e-nurturing, social media marketing, and events
• Lead global implementation marketing platforms including Marketo and Cloudwords; managed media planning and buying in region (traditional and digital)
• Planned and executed marketing activities to drive revenue growth side by side with the Global Marcom and regional sales teams; developed analytics to monitor execution success; supported sales process by understanding.
• Created and managed training (live and virtual) for the partner community and end users and database programs for up-selling and cross-selling to enhance quality and eliminate duplicate users
• Supported and promoted regional NPI execution and communication plan in line with global strategy
• Served as LATAM ambassador to drive and protect brand positioning, brand guidelines, and messaging, ensuring that products and solutions resonated with current and potential customers; managed brand, products, and.

• Coordinated lead generation programs, planning, and collateral materials development and executed a media plan to drive recognition and sales opportunities; expanded message exposure, distribution channels.
• Supported sales operations in apparel printing through forecasting, industry sizing, market trends, and monitoring competitive products in the marketplace; analyzed potential markets to be opened in the Americas.
• Developed and executed tradeshows and events to expand company footprint
• Designed process via CRM to support the production plant and employee’s communication/approval to successfully support on-time product delivery and customer satisfaction
• Created and implemented plans for efficiency and cost reduction to improve and facilitate company operations in the marketing, sales, and public relation departments
• Managed relationships with vendors (equipment leasing, freight, and pallet vendors) and media community (i.e., magazines, newspapers, government, associations, and tradeshows)

Las Vegas, NV, US

• Directed marketing team and supported the development and evolution of our Strategic Marketing Plan; lead team of writers and graphic designers to develop all content for the online trading platform; lead gen marketing.
• Implemented Zip analytic tool that eliminated more than 30% of our North America roadshows by identifying our key target audience
• Managed all social media platforms (e.g., twitter.com, stocktwits.com, and facebook.com) and video development for all investment training sold as part of products portfolio
• Supported the development of product marketing strategies
• Developed digital marketing tactics to improve online presence: SEO, external link-building, keywords analysis, etc.
• Activated new initiatives with sales and channel marketing teams to drive channel expansions

Las Vegas, NV, US

• Developed marketing plan and go-to market strategy with emphasis on market size and potentials
• Designed and managed live and virtual trainings and lead generation programs for weekly roadshows throughout North America
• Lead the design and development of the company website and its content
• Managed marketing vendors overseas, including all messaging, email marketing campaigns, and PR
• Created and analyzed sales reports to support the business to constantly improve go-to-market strategies; use of Market Samurai and webmaster tools for SEO strategy development
• Online reputation coordinator; monitored customer service, efficiency, and customer satisfaction in call center

• Created the brand and go-to-market strategy; developed strategic marketing plan for North America, focused on digital marketing tactics including keyword competitive analysis, web user experience, social media.
• Traditional and online market research and competitive analysis; customer segmentation; created distribution channels and maintained professional relationships with them
• Managed over 40 overseas employees and more than 12 local employees; responsible for importing products from South America to the U.S. market
• Designed and managed products and located a manufacturer for their production
• Created training manuals, job descriptions, and monitored all processes associated with the business; created physical and virtual catalogs and collateral materials to support sales
• Designed company website, content, SEO, and architecture

Bachelor Of Business Administration (B.B.A.), Marketing/Entrepreneurial Studies

Bachelor Of Business Administration - Bba, Entrepreneurship/Entrepreneurial Studies

Esl, English Language For Business

Education record