Andrés Prada Email & Phone Number

Palmira, Colombia

Responsible for the growth, profitability and sustainability of both the Land Cargo and Bubble Tea businesses. Procurement of land cargo and commercial agreements with transportation companies. Develop the entire concept of the Burbutinas brand, and the commercial strategy for the introduction of bubble tea in the marketplace. Obtain the necessary financial resources for the creation, development, and start-up of both businesses. Create, develop, and execute the Burbutinas franchise model. Act as Legal Representative while being responsible for compliance with government agencies and control entities.

Rionegro, Colombia

Responsible for the sales budget including pricing and yield. Ensure that Viva Colombia translates its low-cost strategy as a value proposition to the client in terms of profitable products and services that can be implemented with ease and efficiency. The CCO is the guardian of both the Viva Colombia and Viva Air brands. Sell mainly through e-commerce by managing a Digital Marketing budget. Develop and grow the percentage of sales from ancillary services. Participate in the evaluation, monitoring, and integration of current and new markets and destinations. Responsible for the Customer Service Team, including the management and development of social networks.

London, United Kingdom

Responsible for the profitable growth of the Flights and Dynamic Packages (Flight + Hotel) categories across all markets in Europe. Provide insights into the dynamics impacting the performance of the business, highlighting and prioritizing opportunities and risks. Deliver insights and robust processes to continuously improve the effective use of the critical resources for each category (marketing spend, website exposure and monetization, inventory quality, product testing, and release cycle). Align all drivers (Marketing, Supply, Product, and Trading) to create a consistent execution for both Flights and Dynamic Packages (i.e. ensure that key destinations are represented in terms of marketing investment and exposure on the website and across all marketing channels). Develop best-in-class pricing and revenue management processes to optimize the margin on Flights and Dynamic Packaging, as well as to maximize the override potential coming from Airlines and Hotel Chains.

London, United Kingdom

Design, maintain, and assure sales performance data for decision-making across all categories and markets in Europe. The above for a sales budget of 1.6 billion dollar a year. Provide insight and analytical support relevant to the commercial marketplace to improve business performance across all European markets under the lastminute.com brand. Provide commentary and insight on business performance and work alongside Trade, Marketing, Supply, and Finance Teams to understand demand, forecast market trends and drive business growth. Provide in-depth analysis on yield and maximize revenue without compromising profitability, conversion, or customer retention. Lead, devise, and implement best practices across all points of sales in Europe.

London, United Kingdom

Responsible for managing Europe’s large infrastructure to support Storage and Disaster Recovery product lines. Analyse, maintain, and optimize the use of virtual space to guarantee optimum levels of profitability without compromising product reliability and scalability. Active participation in the implementation of global projects, simultaneously coordinating resources in worldwide locations such as California, New Jersey, London, Hong Kong, and Shanghai. Contribute to the overall development and expansion of these two product lines along Datapipe’s large and growing hosting network.

Cali

Responsible for designing, maintaining and assuring reliable information for decision-making at managerial level in Sales & Marketing and Manufacturing companies, aligned with the regional Latin American business model under SAP platform. Active participation in the creation, development and support of the e-Business strategy with Customers, Consumers, Suppliers and Employees at both regional and national levels. Coordination and management of Information Management activities in relation to Regulatory Compliance such as Sarbanes Oxley and Internet Compliance.

Responsible for supporting the organisation’s e-Business strategy, participating in the implementation of projects defined within each of the firm’s areas and presentation of their status to the Executive Committee. Active participation during the development and implementation of the national standard module for Demand Planning, involving areas such as Marketing, Sales and Manufacturing.

Judge Business School, Strategic Market Management For Leadership

Mba, International Business

Diploma In Business And Management

Systems Engineer, Management And Information Science