Develop and execute growth strategies to drive user acquisition, retention and increase revenue. Manage and optimize user acquisition channels, including SEM, SEO, social media, and email marketing.Collaborate with product, engineering, and design teams to prioritize growth initiatives.Track and report on key growth metrics

Driving the growth and expansion for clients by optimizing theirs marketing channels, identifying growth opportunities, and maximizing customer acquisition and retention, combining analytical thinking, creativity, and my digital marketing expertise serving clients from different industries (B2B & B2C - Products & Services)

Responsible for developing and implementing effective social media marketing strategies to enhance online presence and drive engagement with the intended target audience for a B2B company operating across America, Europe, and Asia.Highlights:- Create a comprehensive plan to establish and enhance the company´s social media presence- Content creation and curation- Oversee and maintain the company's social media accounts- Strategically plan and schedule content to ensure consistent and timely delivery- Track KPIs such as reach, engagement, click-through rates, and conversions- Coordinate social media campaigns with other marketing initiatives to ensure consistent messaging and branding.

Managing, analyzing and reporting to executives and directors on key performance indicators results, business risks, procedures, business objectives and its influences on future performance. Working with executive management on budget development and long-term planning. Preparing and analyzing income statement, balance sheet and cash-flow as well as analyzing internal processes for cost reduction initiatives and improvements.Highlights:- Providing financial, commercial and strategic support to the business- Overseeing all aspects of financial control in the business - Identifying any gaps in controls processes and make practical recommendations- Developing monthly management accounts, budgets, forecasts & VAT returns - Developing the process for business planning, P&L statement, balance sheet & liquidity planning - Reviewing new & existing business models and capital appropriation requests- Identifying areas of potential efficiency improvements

Led a team of 4 partners for a successful start-up. Responsible for planning and implementing the structure, processes and lay-out of the business for over 40 employees. Monitored the well health of the business through the implementation of key performance indicators. Highlights:- Developed a successful business getting monthly net profits of 35% and increased 5 times its market value based on controlling the finance performance, improving the business processes and developing a clear marketing strategy- Improved a 42% cost efficiency by implementing the best practices in purchase and stock system controls- Implemented and monitored the cash-flow statement, income statement and balance sheet- Managed the preparation of financial reports- Monitor daily operations of the finance and accounting department- Established short and long-term goals, objectives, policies, and operating procedures

Working a busy and high volume environment driving consistency and best practices across all the business. Responsible for improving the company cash flow and reducing its arrears by keeping accurate records and ensuring payments are received on time. Responsible for developing financial forecasts and generating internal management reports as well as monitoring the annual budget and quarterly forecasts, reviewing the monthly financials and annual budgets. Highlights:- Reporting to CEO - Provided to company with liquidity to run the business by negotiating and refinancing over $5M in multiple banks and credit facilities, achieving a low interest rate as well- Reduced the global collecting period from 4 weeks to 5 days by initiating new policies and collections practices, ensuring a sustainable long-term cash-flow - Developed and control all the economic & financial key indicators establishing the economic awareness culture in the company- Organized the administrative and finance processes developing a clear lay-out and work flow

Responsible for ensuring product volumes and order flow are optimized in order to achieve target sales objectives. Negotiate pricing, shipping terms and volumes for every store along the country with different suppliers, maximizing the profitability and ensuring sustainable stock levels for the company. Highlights:- Increased the net profits of the product line on 15%, developing long-term agreements and promotional actions in collaboration with strategic suppliers- Implemented a liasion with marketing and sales departments to ensure effectiveness of sales campaigns and promotions to reduce stocks- Developed new suppliers to create white-label products on food category- Analyzed the key market indicators to determine external factors as competitor actions, affecting the good health of the business

Responsible of the Argentine key accounts sales. Developing a high trust & confidence relationship along key accounts as well as with teammates. Working in collaboration with marketing and merchandising teams to ensure the product lines have an efficient lay-out inside stores. Maintaining high-end distribution and keeping the brand image matching the company’s strategy. Highlights: - Reported to Country Manager - Coordinated sales effort with marketing, sales management, accounting, logistics and technical service groups- Created and managed a customer value plan for existing customers highlighting profile and value opportunities- Developed & run training programs & PK’s for internal and external commercial teams to increase awareness and fidelity brand levels- Participated in health fairs and symposiums