Andres Reyes Email and Phone Number
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Left-brained AND Right-brained marketing leader with strong analytical and creative skills to drive innovative problem solving, customer-centric strategic planning, omni-channel brand activation, and profitable growth. Performance-driven, data passionate, and creative storyteller.Andres is a global seasoned marketer leading brand development, net customer growth, and customer experience optimization to drive ROI growth. Designs data-driven solutions with innovative thinking. Responsible for strategy, digital transformation, data & analytics, CRM, brand equity, positioning, demand generation, channel development, content creation, and customer engagement. Brand storyteller and relationship builder. across a diverse group of stakeholders that include agencies, brands, retailers, and consumers. Track record leading the development of strategic and innovative multi-channel marketing initiatives that drive net B2B and B2C customer growth, sales, and value for leading brands. Strong collaborator with internal and partner teams to achieve engagement, subscriber, revenue, and engagement goals for clients. Track record of driving growth across accounts with heavy strategic support and results-driven campaigns, solutions, and enablement tools that drive acquisition, retention, and lifetime value.Responsible for consultative client relationships, managing and coaching teams, and creating strategic partnerships with brands and vendors. Lead the commercial relationship between the agency and the client to ensure the client's growth and ROI goals are being met with integrated campaigns that include digital, performance media, traditional advertising, social media, experiential, CRM, direct response among others. Managed multi-million-dollar budgets to deliver best in class campaigns for leading brands. Strategic partner for clients and new business lead for the agency. Successfully driven client portfolio and revenue growth.Brands: A&T, DirecTV, Domino's, 7-Eleven, Sally Beauty, Carpet One, Direct Energy, GEICO, Comcast, State Farm, Globe Life, Chubb Insurance, American Family Insurance, Frito-Lay, Bacardi, Hallmark, Quaker, GameStop, Walmart, Mission Foods, Novartis, and S.C. Johnson.Specialties: brand experience, strategy, consumer insights, ecommerce, shopper, account management, integrated marketing, CRM, loyalty, digital advertising, social media, mobile.
Paramo Snacks
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Fractional Chief Marketing OfficerParamo Snacks Oct 2024 - PresentBoston, Ma, UsFractional Head of Marketing at one of the fastest growing snack startups in the U.S. and a key contributor to global water sustainability. Beyond building distribution at Amazon, Walmart, Whole Foods, Meijers, and Sprouts among other retailers, the company is connecting with communities that prioritize water sustainability but still want to enjoy healthy, delicious, and crunchy snacks.Paramo Snacks connects small Andean farmers engaged with the restoration of water ecosystems with global markets through an innovative value chain built on sustainable production and reforestation practices. The paramos provide most of the potable water across multiple countries in Latin America.Responsible for brand growth, innovation, storytelling, strategy, channel and social engagement, brand amplification, community and investor engagement.
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Svp Strategy & DeliveryAmp Agency Sep 2023 - Sep 2024Boston, Massachusetts, UsLead brand experience agency practice and client relationships. Responsible for client portfolio and services including analytics, strategy, experiential, creative, social media, influencer marketing, production, project management and technology integration to help brands achieve growth through human-first, transformational experiences at scale. New business lead.Amazon, Nature's Bakery, Constellation (Modelo, Corona, Victoria), Edward Jones, U.S. Bank, Southwest Airlines, Michelin (BFG), Maruchan, Zappos, Capital One Cafe. -
Vp Brand ExperienceAmp Agency Sep 2021 - Oct 2023Boston, Massachusetts, UsBuild and lead an Experiential/ HX practice. Responsible for analytics, strategy, creative, account management, project management and production for HX activations. Key clients/brands include Southwest Airlines, Capital One, US Bank, Edward Jones, Amazon, Zappos, BF Goodrich, Maruchan, and Nature's Bakery among others.
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Vice President, Strategy ConsultingAnsira Sep 2018 - Sep 2021St. Louis, Mo, UsVP Strategy: Experiential, Loyalty, CRM, Media. Led strategy team across two business units (digital consulting and channel) to drive brand growth and Customer Experience across 20+ clients in Retail, QSR, Automotive, Home Improvement, E-commerce, Education, Home Services, Health & Wellness, and CPG categories. Solutions include strategy, performance marketing, loyalty, martech consulting and integration, channel partner marketing, and local marketing activation.Responsible for driving customer centricity and insights, lead generation, e-commerce, customer and user experience (including UX, CRM, marketing automation), loyalty, omni-channel brand building, innovation, cross platform capabilities (website optimization, app capability enhancement), promotions and campaign implementation, customer journey mapping and orchestration, digital and traditional channel optimization, annual planning, and quarterly business reviews.The portfolio of clients includes Domino’s Pizza, Luxco (Spirits), Carpet One, Ford, Chrysler, BMW, Cinch Home Services, CCL, The Saint James, Infiniti, Mercedes Benz, Jaguar & Land Rover, Volvo Canada, Mazda, Nissan, and Hyundai among others. With 100+ brands and 1,700+ employees, ANSIRA is an independent global marketing agency that helps clients create, design, enhance, and activate relevant, engaging, and persuasive Customer Experiences. -
Division President, Multicultural ExperienceOmnicom Feb 2016 - Sep 2018New York, Ny, UsLed Total Market & Segments at The Marketing Arm. P&L responsibility. Reporting to CEO. Segments: Hispanic, African American, Asian, LGBTQ). Clients included: AT&T, State Farm, Frito-Lay, Quaker, Bacardi, Hallmark, Western Union, BOD/Cantu, and Nissan.Built Total Market experiential organization with P&L responsibility and a team including strategy, creative, digital, and experiential. Responsible for Hispanic, African American, Asian, LGBTQ, and Millennial marketing. Developed passion point and cultural platform partnerships in sports, music, food, and technologyWorked with partners like Billboard, Audio Music Exchange, SUM (Soccer United Marketing), Golden Boy (Boxing), Entertainment (Power at STARZ), Essence Festival, American Black Film Festival, NBA, among othersResponsible for event production vendor identification, contracting, management, activation, and evaluationBuilt and led activation to deliver growth through brand, experiential and cultural marketing strategiesLed quarterly planning to present results, optimization recommendations, and new experiential proposalsResponsible for strategy and delivering digitally-led experiences to help brands connect with customers and grow sales. Drive strategy and implementation of integrated campaigns that ultimately generated store traffic, increased conversion, enhanced value propositions, supported retention programs, and optimized customer engagement -
Ceo, Co-FounderExpand Circle Jun 2012 - Feb 2016Sugar Land, Tx , UsCo-created and led an omni-channel brand activation, experiential agency. Supported subscription-based service companies build their brands, experiential engagement, loyalty, and net customer count (retention and acquisition) with targeted content and experiences. Developed creative and produced content across channels. Implemented experiential events across multiple markets. Direct Energy, Comcast, NRG Home Solar, Charbroil, Prepay Energy Group (Duke, Southern Company, Dominion, Consumers Energy). -
Senior Director, Marketing & SalesDirect Energy Dec 2007 - Jun 2012Houston, Texas, UsBuilt a retail and multicultural marketing organization. Responsible for end-to-end marketing including digital, social media, experiential, content, media, and PR to acquire and retain customers. -
Group Account DirectorLopez Negrete Communications Jul 2004 - Dec 2007Houston, Texas, UsLeading strategy and full-service multicultural agency. Agency's competitive advantage in strategy, including research, consumer insights, strategy consulting, and planning support to clients.Projects included: Next Generation Tortilla Research and Product Development for Mission Foods, In-depth Market Segmentation for Corn Flour & Dietary Acculturation Maseca Brand, Consumer Needs and Doctor-Patient Engagement Research (AA and Hispanic) for Diabetic and High Blood Pressure Patients for Novartis, Environmental Analysis (Regulatory, Consumer, Competitive) and Branding For Novartis Launch Strategy, Fiesta Supermarkets Research & Strategic Recommendations to Grow with General Market Consumer, Life Insurance Research To Understand How To Overcome Hispanic Barriers to Adoption, and Market/Message Testing for Globe Life, etc.Clients: Mission Foods, Maseca, Novartis, Fiesta Supermarkets, Advance Auto Parts, Globe Life. -
Marketing Manager- PartnershipsTxu Energy Sep 2001 - Jul 2004Irving, Tx, UsPart of a select marketing team that helped prepare TXU for entry into the Texas electricity market deregulation that took place in 2012 allowing consumers to choose their service provider, just as they do for telecommunications and cable.Responsible for the top 10% most valuable customers (retention) and prospects (acquisition). Conducted analytics to identify, profile, and target most valuable customers. Conducted quantitative and qualitative research to define and enhanced value proposition and messaging. Launched, tested, tracked and optimized marketing and service programs to drive loyalty and growth. Implemented multi-channel efforts that included direct response and co-marketing partnerships (online, retail, services) to drive value and relevance. High growth partner: Cinemark Movie Theaters. Other partners included: AT&T, Linens & Things, Bank One/ JP Morgan Chase, and United Way among others. -
International Digital Marketing ManagerAce Group Jun 2000 - Sep 2001ChPartnered with product teams and country managers to create global marketing strategies to support their business and revenue goals.Evaluated Latin American digital and e-commerce market to define viability and strategy for the region's first fully transactional website. Launched direct-to-consumer, e-commerce website and online affiliate program to drive customer acquisitions in Latin America. Worked with cross-functional team to define customer experience, product mix, transaction processes, and technology interface. Built the website, content, experiences, and business with a regional digital agency. -
International Marketing ManagerStanley Black & Decker , Inc. Mar 1997 - Jun 2000New Britain, Ct, UsResponsible for marketing in 30+ countries, targeting four segments (consumer, contractor, industrial, DIY) across four product categories with B2B and B2C initiatives focused on new product expansion.Translated marketing strategies into actionable international marketing plans and deliverables. Managed and executed global go-to-market strategies for new product launches and growth initiatives across product categories.Built and maintained brand equity with clear positioning, consistent messaging and relevant brand experiences across customer touch points. Aligned with regional marketing leads to ensure marketing program objectives, plans, and campaigns were effectively implemented. Developed and implemented processes to coordinate, integrate, and activate content management with the international teams providing timely execution, language translation, and localized communications.Started position as Internal Consultant. Spent six months in Mexico (top market where local division was under-performing) conducting research (across segments) and consulting work to help the brand turnaround decline and set a medium term growth plan. The proposal included a market assessment by product line (competition, DIY vs. contractor demand and user shopping behavior, channel flow, price elasticity, and governmental/regulatory environment, and trends), short and long-term strategies (brands, distribution, product, pricing, sourcing), alternative business and commercialization models, potential growth partnerships, and economic impact of proposal. Built and managed an independent team of local strategists. Presented to upper management, regional leadership, and local division president. -
Marketing Manager, Global RetailFederal-Mogul Jun 1994 - Apr 1997Northville, Michigan, UsInternal Consulting. Worked with cross-functional team on the creation and roll-out of a new “international only” DIY-focused auto parts retail concept. Spent seven months in-markets (Colombia and Brazil) conducting independent internal consulting work to define retail business viability (profitability analysis), new retail concept validation and potential (P&L), value proposition relevance, number of stores/locations, impact of contraband, and merchandising needs (category, products). In Brazil, evaluated potential partnerships and negotiated with the leading auto-parts company for a joint-venture entry mode. Rolled-out and supported retail operations in South Africa, Australia, Chile, Ecuador, Venezuela, and Puerto Rico.
Andres Reyes Skills
Andres Reyes Education Details
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University Of South Carolina Darla Moore School Of BusinessInternational Marketing -
Georgia State UniversityMarketing
Frequently Asked Questions about Andres Reyes
What company does Andres Reyes work for?
Andres Reyes works for Paramo Snacks
What is Andres Reyes's role at the current company?
Andres Reyes's current role is Fractional CMO | SVP Strategy | Multicultural | Brand Experience Mars Foods/ Nature's Bakery, Paramo Snacks, Maruchan, Mission Foods, 7 Eleven, Amazon, Southwest, Constellation Brands, Domino’s, Wendy’s.
What is Andres Reyes's email address?
Andres Reyes's email address is an****@****ira.com
What is Andres Reyes's direct phone number?
Andres Reyes's direct phone number is (214) 259*****
What schools did Andres Reyes attend?
Andres Reyes attended University Of South Carolina Darla Moore School Of Business, Georgia State University.
What are some of Andres Reyes's interests?
Andres Reyes has interest in Education, Environment.
What skills is Andres Reyes known for?
Andres Reyes has skills like Outdoor Advertising, Team Management, Team Building, Trade Shows, Negotiation, Leadership, Marketing Strategy, Channel Sales, Strategic Planning, Hispanic Marketing, International Marketing, Advertising.
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