Andres O. Rodriguez Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Develop and execute integrated marketing communications campaigns promoting behavior change to reduce traffic fatalities, save energy, drive public transit adoption, and improve public health Partner with internal and external stakeholders to create marketing campaigns for priority audiences including multicultural groups and underserved market segmentsBuild partnerships with media vendors, and media outlets to successfully launch and measure communication campaignsLead development of SOWs, marketing plans, and budgets to meet clients’ objectives and timelinesDeliver presentations at national and regional conferences to encourage brands and organizations to adopt a customer-first marketing approach

Seattle, Washington, Us

Managed C+C's multicultural practice through client management, strategy and creative across three markets and offices in Seattle, Portland, and Boston. C+C is an award-winning, purpose-driven communications agency that's all about the good. Our work is focused on making the world a nicer, healthier, more sustainable place to live through campaigns that change behavior.

Evanston, Il, Us

Editor-in-Chief, The Journal of Integrated Marketing Communications. 2018 APEX Awards for publication excellence. Category: Magazines, Journals & Tabloids. - Led a team of more than thirty students to publish the annual academic journal on time and on budget- Repositioned the journal as a recruitment tool by revamping its content and distribution channels hence being selected by the admissions department for their use on prospective students - Planned and hosted JIMC’s launch event with sponsorship and industry-recognized speakers inaugurating it to a crowd of industry professionals, students, and faculty members

San Francisco, California, Us

Led market research efforts, designing and executing target audience primary/secondary research resulted in 50% response rate and 20 in-depth customer interviews.Identified and created unique customer personas for cross-functional use within the organization.

Coconut Grove, Florida, Us

- Led retention lifecycle communications for largest client in the agency – a subscription-based TV provider – to increase loyalty and minimize churn in a rapidly changing industry- Drove Refer a Friend campaigns (RAF) through TV, email, and print acquiring 67k new customers counting for 20% of total new activations- Released the client’s first opt-in campaign, applying direct mail, social media and owned channels earning 120K new email addresses and expanding the base by 56%- Analyzed monthly retention results and proposed marketing approaches to minimize churn based on key attrition points- Initiated the client’s first Social Media analysis to identify top retention campaigns, winning approval for rollout in 2016Client: DishLATINO

Coral Gables, Florida, Us

- Supported customer engagement agency in the development and delivery of online contests for Latin America for media brands such as Discovery Channel, BBC, and HBO- Managed administration of over $3M in prizes, and Accounts Payable ensuring proper scheduling and payment of invoices- Helped secure a new client (HBO) executing a contest for partnered content

M.S, Integrated Marketing Communications

Bachelor Of Arts (B.A.), Economics

Post-Graduate (Pg) Year