Manage online and offline marketing campaigns, increasing brand visibility and customer engagement.Develop and executed strategic plans to achieve sales targets and enhance brand recognition.Analyze market trends and consumer behavior to identify growth opportunities.Collaborated with cross-functional teams on product launches and promotions, boosting customer acquisition and retention.Responsible for developing digital marketing strategies on social media and email marketing, focused on building customer loyalty and increasing revenue.Monitor KPIs to evaluate and optimize marketing strategy effectiveness.Experience in B2B and B2C marketing.Effective task delegation within the team.

Creation of the marketing plan and management of market strategies, ensuring their implementation through the sales force, generating value and competitiveness for products.Coordination and creation of adjustment plans for the P&L of each of the brands, ensuring protability and perpetuity.Support in innovation processesMonitoring of product budgets, as well as managing accounts, directing product promotion and investment actions in order to ensure the execution of promotional plans.Support in the planning and execution of events, medical congresses and internal meetings.Interface with advertising agencies, making a survey of the needs for the development of promotional campaigns and media plans to promote the brands.Validation, with the areas of interest, of the support of product campaigns, in order to meet the company's needs, following the current legislation.Analysis of market trends and customer behavior, identifying opportunities for maximizing investments, increasing revenue and expanding the contribution margin of products.Relationship with the Medical Class, Opinion Leaders, Companies in the Market.Creation and project management of NFA - Apsen Functional Nutrition.1st place: Lupa de Ouro 2022 - Donaren/Donaren Retard2nd place: Lupa de Ouro 2021 - Labirin

Development of campaigns and projects; Control of merchandising schedules; Diverse routines related to offline media; Creation and analysis of reports to monitor key performance indicators. Development of action plans focused on results/performance of marketing campaigns; Analysis of market trends and customers in order to identify opportunities; Creation of management reports with data crossings;

Checking materials in communication vehicles (newspaper, magazine, TV, radio,); Send and control of products to broadcasters for merchandising; Assistance in managing the placement of films in television, print and radio media Completion of media control sheets.

- Inventory control and purchase - Control of sales and delivery of orders to .COM (internet sales) - Update product information on the company website

- Close processes - Analysis of import documents - File of processes and documents - Demurrage conference and control - Documentation conference - Bank reconciliation

- Support the corporate training team in the planning, development and implementation of training processes at Votorantim Metais (Brazil) and at the Corporate University; - Support training demand planning by position/level, supplier management, training logistics, communications, invitations, participation reports and training results; - Issue reports and make KPI's of training processes. Keep the routine management of the area up to date; - Management of Invoices for the training area, controlling the budget with monthly releases.