• Responsible for defining collection, assortment and pricing strategies for Men, Women and Kidswear, Footwear, Accessories, Fragances, Eyewear and Watches in all brand channels: own stores, franchises, digital flagship, wholesale, digital wholesale, marketplaces and outlets. 𝗠𝗔𝗜𝗡 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• Creation of a Lacoste New Year collection exclusively for the Brazilian market, with the objective of sustaining sales for Christmas 2020. The project was approved by the… Show more • Responsible for defining collection, assortment and pricing strategies for Men, Women and Kidswear, Footwear, Accessories, Fragances, Eyewear and Watches in all brand channels: own stores, franchises, digital flagship, wholesale, digital wholesale, marketplaces and outlets. 𝗠𝗔𝗜𝗡 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• Creation of a Lacoste New Year collection exclusively for the Brazilian market, with the objective of sustaining sales for Christmas 2020. The project was approved by the French team, implemented in record time, and generated sales results higher than Dec/2019 , with 96% turnover of the exclusive collection inventory; • Creation and development of the basic sports line, focused on national production, to meet product demand and entry price in Brazil, with consequent growth of 37% in the category; • Development of a collection of locally produced shoes to make the category viable in the Brazilian market, balancing product mix and prices. The share of the line within the brand had a great jump of +18 pts; • Coordination of collection workshops and product training for franchisees, wholesale agents, marketplaces, as well as internal customers from own and digital channels. Presentations in English, Portuguese and Spanish; • Structuring the Product department when moving from a joint venture to a subsidiary, in order to align processes, reports, KPIs, and job descriptions to the French Lacoste format. With this, the brand in Brazil reflects the global brand in terms of collection, communication, VM and positioning. Show less

• Responsible for the development of Private Label collections and categories – Clothing and Footwear – Women, Men and Kids. 𝗠𝗔𝗜𝗡 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• Leadership and implementation of the Product & Design department in order to launch the private labels, ensuring healthy margins and collections with fashion information. Hiring fashion designers, pattern makers, planners, buyers, assistants; • Coordination and participation in coolhunting trips in Europe and negotiation… Show more • Responsible for the development of Private Label collections and categories – Clothing and Footwear – Women, Men and Kids. 𝗠𝗔𝗜𝗡 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• Leadership and implementation of the Product & Design department in order to launch the private labels, ensuring healthy margins and collections with fashion information. Hiring fashion designers, pattern makers, planners, buyers, assistants; • Coordination and participation in coolhunting trips in Europe and negotiation with international suppliers in China. Show less

• Menswear e-commerce startup, with strong performance in creation, development, negotiation and purchase, commercial management, sales, deliveries, P&L and digital marketing

• Responsible for Womenswear - definition of product mix, volumes, margins and sales prices.

• Important role in the revamp plan of the brand, started in 2006: brand concept update, market research, product mix development, strong performance in the Group's own factories as well as in the development of new suppliers, review of collection calendars and coolhunting trips, marketing strategies and campaigns, structuring collabs and partnerships for a greater visibility of the retailer. Responsible for Menswear and later for Womenswear, core business of the company, which presented… Show more • Important role in the revamp plan of the brand, started in 2006: brand concept update, market research, product mix development, strong performance in the Group's own factories as well as in the development of new suppliers, review of collection calendars and coolhunting trips, marketing strategies and campaigns, structuring collabs and partnerships for a greater visibility of the retailer. Responsible for Menswear and later for Womenswear, core business of the company, which presented consecutive annual growths above 35%; • Conducting international travels to hunt fashion trends in order to develop collection strategies, as well other trips for negotiation, sourcing and purchase of final products and raw materials (fabrics, trim) with suppliers in China. Show less

• Management of the Commercial Innovation Project, implemented to structure and translate at Riachuelo the best commercial management practices of the Inditex Group (ZARA), such as collection development, organizational management, strategic planning, calendar reviews, purchasing processes with Asia and coolhunting trips in Europe and USA.