•Lead the Sales and Trade Marketing strategy for Gourmet cooking oil and Jappi vegetable beverage brands across 8 distribution and sales channels, driving profitable and sustainable business growth.•Oversee annual sales of $110 billion COP and manage a budget of $10 billion COP for implementing the Commercial and Trade Marketing strategy.

• Directed the commercial strategy for Gourmet cooking oil, Olivetto, Campi margarine, La Buena, and Jappi vegetable beverages, achieving significant growth in a competitive environment. o Increased unit sales: Jappi +19.8%, Olivetto +13.8%, Gourmet +5% (2023 vs. 2022), and tripled volume in Dollarcity (2023 vs. 2022). o Key clients: Grupo Éxito, Cencosud, Olímpica, Makro, Alkosto, Colsubsidio, Dollarcity, OXXO, Rappi.•Led the commercial plan for the re-launch of Gourmet Fritos, making the sub-line 10% of the brand's total volume, exceeding business plan expectations. •Reactivated and accelerated digital sales channels, achieving 17% sales growth in 2023 vs. 2022

•Led the national sales strategy for 29 accounts (Supermarkets, Convenience, E-commerce, Hard Discounter, Liquor and Horeca) for visibility, availability, pricing strategy and plans to generate growth across channels, achieving an 18% increase in sales vs same periods of the previous year with a budget optimisation of 9%. o Key clients: Rappi, OXXO, Grupo Éxito, D1, Ara, Olímpica, Cencosud, Terpel (Altoque), Licoexpress.•Led the company's digital transformation initiative and the strategic development of Rappi with the inclusion of the VUSE portfolio, increasing sales by +90% and positioning the brand as a leader in new categories, as well as the leadership of SOM of combustible cigarettes with a 13.3pp growth in 12 months.•Negotiated and implemented the D1 Hard Discounter in 1,700 shops nationwide, achieving a +5% increase in total channel volume within 4 months.•Managed Vype to Vuse migration projects with 100% volume and consumer retention, and launched Lucky Strike and Rothmans brands with 100% OTIF compliance according to company plan.

•Designed the global and local brand portfolio strategy for 23 countries in the Cluster by fostering strong working relationships with directors and managers in each market, achieving satisfactory exposure to different cultures and perspectives to meet common objectives.•Executed 47 portfolio transformation projects with launch actions, migrations, de-listings, packaging and product upgrades, expansions and entering into new highly competitive markets, achieving full year SOP at 102%, according to the Business cases.

•Created the position and standardized the planning processes of the brand and commercial teams with the marketing strategy of the business and the S&OP process.•Developed the Business Game model to monitor and evaluate the strategies of local, regional, and global competitors, aiming to anticipate their future innovations and expansion moves in the cluster markets, thereby preparing a strategy ready for implementation over the next 24 months.

•Participated in the construction and execution of the project to simplify and optimise the Colombia portfolio by region prior to the migration of Mustang, Belmont and Premier to Rothmans. This project represented the migration of +60% of the company's volume and achieved 100% retention.•Designed the plan and business case for local and GDB (Global Drive Brand) launches including: Starlite Menthol, Premier 10s to 14s, Pall Mall Extra-long 10s.•Developed the media plan for brands in a restrictive regulatory environment.

•Implemented global strategies for Duty Free channels and key accounts, driving volume growth in strategic segments, through coordination of commercial and brands activities with the sales team, such as the migration of KOOL to Lucky Strike.•Developed a commercial relationship plan with customers and multidisciplinary teams in Colombia and the region to facilitate the proper management and development of activities at the sale points.

•Supported business intelligence projects, creating strategies and campaigns to acquire, grow, retain and recover strategic clients.•Coordinated the strategic client committee, identifying opportunities and future commercial campaigns. Following-up and controlling results of the company's commercial campaigns.