Makrwatch helps brands scale YouTube Influencer Marketing with a sharp focus on lowering customer acquisition costs and increasing retention rate.

themidgame connects brands with people through influencers in any social network. Influencers help brands sell their products and get their message out. We measure everything, so brands can see a beneficial return on investment for them.We work with very professional influencers that we handpick for every campaign to ensure peace of mind for brands.

I have always had a passion for e-commerce and since my previous experience with the online campus food service I wanted to do it again. In mid 2012 I partnered with an Indigenous Wayúu family from the Guajira department in Colombia to sell their handmade bags online.Handmade Cultures's vision is to provide a way to get authentic handmade crafts that represent different cultures around the world delivered directly to your home. Currently, it is a part time project that I hope to grow as a large e-commerce store.Please visit: handmadecultures.com

I started this job after managing the Mobile Marketing of the campaign of Juan Manuel Santos who was running for President of Colombia at that time. He won the campaign for President of Colombia from 2010-2014. After this, I joined the company full time as Director of Communications of Latin America and played different roles at different times in the company. These included:Digital Marketing Leader for High End Political Campaigns such as: Presidential Race in Brasil 2010 with the Candidate José SerraGeneral Elections in Ireland 2011 for Fine Gael where Enda Kenny got elected as TaoiseachMexico Primary Presidential Elections 2011I traveled full time for over a year to close high end business contracts for various size political campaigns in countries such as: Argentina, Belgium, Brasil, Colombia, Chile, Dominican Republic, Guatemala, India, Mexico, Poland, Turkey and USA.I also managed the Digital Advertising Campaign for multiple clients around the world and built the Global Internal Advertising team for ElectionMall, that included multisite team members in Europe, Asia and the Americas.The company had a major technology overhaul in 2011 during which I was the Project Manager and integrated all the teams worldwide with providers such as Facebook and Microsoft. This required me to work for extended lengths of time in the Research and Development Laboratory in India with the development teams. When I wasn't traveling I was back in Colombia managing the Latin American headquarters.

Sigma Movil is a small company in Cali Colombia that provides mobile services and email marketing. When I joined, Sigma Movil was an sms broker and mobile contents distributor through SMS. They where struggling with SMS sales as the Colombian Carriers made it difficult for new players in the industry to get competitive rates. During my work at Sigma Movil, I was able to get better rates for the company from the mobile carriers. I was also able to get the contract for the Mobile Marketing Campaign of the Presidential Candidate of Colombia Juan Manuel Santos in 2010. I was able to close sales of over $50,000 USD month when the previous record was $10,000 a month. I was also able to help them expand their services into other digital marketing areas such as email marketing, which later proved to be a profitable channel.

During these years my college saw an exponential growth in its campus size, students and faculty. The current restaurants where not able to cope with this growth and there where very long lines at lunch times everyday. On the other hand, the customers could not easily walk anymore to their restaurant of choice. I saw this problem as a huge opportunity and with some friends built up an e-commerce website that partnered with some of the restaurants inside the campus to sell their food online with delivery to anyone, anywhere on campus. The site was a huge success and gained popularity very quickly. However, I wasn't able to maintain it because I got a scholarship to India.

I have always wanted to have my own business and I identified the need to become a great salesman. In order to do so, I joined Amway, and looking back I really can see it was a huge learning experience for me. Selling home products, skin care products, nutritional supplements and personal care products directly to potential customers (i.e. strangers) is not an easy task. It requires relationship skills, confidence, leadership and sales skills. My up-lines in Amway where very supportive and gave me great literature that taught a lot about selling, human relationships and leadership. In Amway I achieved the 15% level multiple times, my organization had monthly sales of over 8000 USD and I was able to recruit more than 50 people in my network. I have carried what I learned in Amway and it has been a huge benefit in all of my life and business experiences since.

One day, with a group of friends, we asked ourselves: "Isn't there a way we could get free SMS on our phones?"This question led to long hour sessions of brainstorming that gave us a wonderful idea. We could advertise on Mobiles. In fact, we could do a Mobile Marketing Business. It was the year 2004 and we were way ahead of our curve, especially coming from Colombia where the market penetration was just under 15%. We were young (18 years old) and very enthusiastic about the idea, so we made our business plan about Mobile Marketing through sponsored SMS's and put it to compete in the biggest competition of Business Plans in Colombia. Despite the fact that the majority of competitors where MBA's or Doctorate students, we won the first place and earned over $15,000 USD as a prize. It was a huge amount of money for us at that time. We were way ahead of the curve but lacked the experience to execute the idea. Today, we are proud to see Mobile Marketing has grown to be a huge industry and we envisioned this in 2004.