Andres Tovar Email & Phone Number

Mason, Oh, Us

Hilton Head Island, Sc, Us

Englewood, Co, Us

Rise Broadband is the nation’s largest fixed wireless broadband service provider, delivering high-speed Internet and digital voice services to nearly 200,000 residential and commercial customers across 16 states.

Englewood, Co, Us

I was responsible for the definition and execution of the pricing strategy (acquisition, retention, customer base) for all consumer services (TV, Internet, Home Phone, and Value Added Services). I was accountable for meeting revenue targets in excess of $370 million as well as customer acquisition and retention goals. I also led the Consumer Sales Operations team.

Responsible for new product development and management for the consumer segment with focus on Internet, Voice, and Value Added Services. I was also responsible for the definition and execution of the pricing strategy for all consumer services (TV, Internet, Home Phone, and Value Added Services). I am accountable for meeting revenue targets in excess of $370 million as well as customer acquisition and retention goals.

Led a team of product managers, product marketing managers, pricing managers, data analysts, and cross-functional teams responsible for new product development, product management, pricing, and go-to-market strategies for Internet, cable TV, phone, home security, and value added services for the residential segment.Planned and implemented price optimization programs that generated over $40 million in additional revenue between 2010 and 2015.Played a key role in the definition and execution of the network upgrade strategy (Fiber to the Home and Fiber to the Node):• Created a model to identify and prioritize neighborhoods with high opportunity• Planned, managed and optimized capital budgets of $75M+ per year• Led the go-to-market strategy in upgraded areasBuilt and managed strategic partnerships to develop and launch new value added services (portal, Internet security, online storage, premium technical support, DirecTV, Energy) that created new revenue streams worth $14 million per year.Avoided $7 million in capital expenditures and $1.2 million in annual expense by outsourcing the portal and email platform while improving the content, storage capacity, user experience, and customer satisfaction.Played key role in the successful divestiture of the home security business (sold to Guardian Alarm).

Ec

Startup and operation of a new wireless company in Ecuador.Planned and executed product and pricing strategy, conducted market research and competitive analysis, determined customer and market requirements as well as product positioning, implemented marketing and launch plans, managed marketing communications, press, PR and events associated with new product and handset launches.

Riyadh, Riyadh, Sa

Swedish consulting company specialized in start-up and transformation of mobile, fixed and Internet service providers.Assigned to work with Nicaragua’s Telecommunications Company (Enitel) to rebuild the wireline business and start up the mobile business in preparation for the privatization of the company (acquired by America Movil in Dec. 2003).

Startup of a new telecommunications company offering voice, data and Internet to residential and business customers• Led a team of five product managers in the design, implementation, and management of new products and services (voice, data & Internet) which allowed the company to reach 60% share of gross additions in 2000 and 2001. • Designed and implemented pricing plans for landlines for the first time in Colombia, which resulted in explosive growth in sales and 9% and 15% increase in average revenue per user (ARPU) in 2000 and 2001.

Master Of Business Administration (Mba)

Certificate, Technology Management And Commercialization Strategies

B.S., Electrical Engineering