Wordpress / Frontend / Seo Specialist / Graphic Designer
Tropical Tours Shuttles
Costa Rica
~Leveraged strong understanding of WordPress core to manipulate admin and theme components.~Installed required plugins and additional coding to fit final design and functionality requirements.~Developed and implemented SEO and AB testing strategies to improve effectiveness of marketing efforts.~Crafted SEO strategy and intuitive interface for tropicaltourshuttles.com site to achieve prominent rankings across top browser platforms, including Google and Bing.~Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.~Search engine spidering, crawling and indexing musts: Search console, XML sitemaps, robots.txt file.~Analyzed competitors websites in order to create new strategies.~Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.~Maintained Google and Bing Webmaster Tools accounts and monitored weekly for crawling and indexing issues.~Built, implemented and updated effective SEO strategies.~Collected and analyzed Web metrics such as visits, time on site and page views per visit.~Content creation, blogs and webpages with Wordpress back-end templates.~Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.