Andre Torres Email & Phone Number

Orlando, Fl, Us

Bellevue, Washington, Us

Lehi, Utah, Us

New York, Ny, Us

ROLE SUMMARY➡ Organizational lead for eCommerce content strategy project planning, production, and delivery for Amazon product page optimization➡ Creator of eCommerce Customer Journey audit process for use in business development and RFP responses➡ Leader of high-performing team responsible for content delivery for Walmart.com product pages➡ Product owner for DOMO business intelligence platform to develop analysis and dashboards for internal and external business partnersSELECT ACHIEVEMENTS✅ Delivery for over 300 projects totaling over $1M in budgets for client eCommerce content optimization on Amazon and Walmart product pages✅ Amazon product page conversion improvements of up to 21% on optimized pages✅ 10x improvement in Amazon keyword ranking positions on Amazon product pages✅ $10M in new agency business attibutable to audit and analysis insights✅ 90% reduction in dashboard production timeAREAS OF EXPERTISE🎓 eCommerce | Product Page Optimization | Product Photography and Video | Amazon A+ | SEO🎓 Customer Journey | Website Development and Optimization | Social Media Marketing🎓 Content Management | Personalization | UI | UX🎓 Project Management | Account Management | Agile and Scrum | Process Improvement |🎓 SaaS Analytics Solutions | Descriptive Analytics and Dashboards | Business Development

Marietta, Georgia, Us

ROLE SUMMARY➡ Organizational lead for youth sporting events startup, responsible for social media marketing, community management, SEO, digital content, website content and email marketing strategy, planning, production, and delivery➡ Created and managed scheduling for photographer staff and developed process for photo gallery sales➡ Developed new events for youth athletes and managed all aspects from sales, marketing, data management, staffing, procurement, and communications➡ Project management for all content initiatives including video production, graphic design, blogs, and ebook➡ Community management for Facebook and Instagram accounts with over 10,000 active followersKEY ACHIEVEMENTS✅ Social Media audience growth of 6,500% over 3 years and average event attendance growth of 100%✅ 20x growth in ranked keywords for organic traffic to company website✅ Conceived and marketed new annual event that attracted 75% higher registrations than previous events on average✅ Achieved email campaigns with average 32% open rates to draw in over 150 attendees from 8 states, resulting in $25,000 in revenues for new event✅ Eliminated 95% of time spent on event communications by analyzing and transforming backlinking strategyAREAS OF EXPERTISE🎓 eCommerce | Digital Content Strategy | Social Media Marketing | Facebook Ads🎓 Community Management | SEO | Project Management | P&L | Staffing | Procurement🎓 Email Marketing | Process Improvement | Social Media Marketing | Training🎓 Sales | Email Marketing | Content Management | Event Management | Google Analytics

Atlanta, Ga, Us

ROLE SUMMARY➡ Individual contributor overseeing global eCommerce content strategy project planning, production, and delivery for CPG brand Amazon and Walmart product page optimization➡ Led content optimization, production, and localization projects for 30 brands and 50K products across 10 global markets➡ Owned external vendor relationships and execution, including pricing negotiations, project management, and budget analysis➡ Executed capacity and resource planning analysis to determine optimal team configuration➡ Product owner for DOMO business intelligence platform to develop analysis and dashboards for internal and external business partnersSELECT ACHIEVEMENTS✅ $40M in impacts to Amazon product sales✅ Eliminated over $300K in external Amazon and Walmart eCommerce product content optimization costs ✅ Delivered optimized and translated Amazon product page content of 600 SKUs in less than 30 days, impacting $15M in sales✅ Reduced agency delivery times by 67% with use of agile methodology✅ Created cloud-based analytics solutions using DOMO to eliminate 90% of time needed to produce dashboardsAREAS OF EXPERTISE🎓 eCommerce | Digital Content Strategy | Content Localization | Amazon A+ | SEO | Content Management🎓 Vendor Management | Agile and Scrum | Project Management | Documentation and Training🎓 P&L | Budget Planning | Resource Planning | Staffing Analysis🎓 SaaS Analytics Solutions | Descriptive Analytics and Dashboards | Process Improvement | Social Media

Atlanta, Georgia, Us

ROLE SUMMARY➡ Led high-performing team engaged in product content optimization for 9 categories and over 450K SKUs covering $400M in annual sales on homedepot.com➡ Partnered with merchandising leadership and external vendors to identify and execute content optimization and item data management projects➡ Drove improvements in data quality, SEO content, copywriting, photography, and video content for product listings➡ Creator of eCommerce Digital Content Quality reporting➡ Developed processes and deliverables for new initiatives for vendor engagement and digital asset programsSELECT ACHIEVEMENTS✅ Innovated product page capabilities to include additional graphics and below-the-fold content ✅ Implemented exception-based reporting which resulted in an economic impact of $20M in 1H 2015✅ Created a process that reduced team reporting time by 90%✅ Conducted an analysis that led to 70% team growth and the creation of an in-house content production organizationAREAS OF EXPERTISE🎓 Retail | eCommerce | Product Page Optimization | Product Photography and Video | SEO🎓 Item Data | Content Management | Product Information Management | Style Guides 🎓 Project Management | Buyer Relationships | Vendor Partnerships | Crowdsourcing | Cross Merchandising🎓 Descriptive Analytics and Dashboards | Customer Journey | Process Improvement🎓 Leadership | Talent Development | Hiring | Team Scaling | Training

Atlanta, Georgia, Us

ROLE SUMMARY➡ Led high-performing team that provided operational support and systems development to replenishment applications with over $10 billion in annual purchasing➡ Coordinated project activity between IT, business partners, and field leadership to obtain feedback and gain acceptance for multiple initiatives to enhance replenishment processes➡ Led multiple systems development and release projects with budget ranging from $50K to $500K➡ Increased project management and communication skillsets for direct reports➡ Managed team workload by ensuring members could support multiple platforms➡ Implemented solutions to improve organizational processes and accountabilitySELECT ACHIEVEMENTS✅ Drove 50% increase in number of support tickets closed in 2 or fewer days✅ Decreased average ticket resolution time by 40% within 2 quarters of system updates✅ Oversaw creation of application to support direct communication to stores, with over 2 million active messages✅ Implemented Sharepoint portal to simplify access to operational information for 200+ users✅ Created Sharepoint project management process for IT engagementsAREAS OF EXPERTISE🎓 Retail | Inventory Management | Replenishment | Procurement | Supply Chain🎓 System Support | System Development | Release Management | SDLC🎓 Project Management | Cross-functional Collaboration | Training | Process Documentation🎓 SDLC | Process Improvement | Waterfall Methodology🎓 Leadership | Talent Development | Hiring | Team Scaling | Workload Management

Atlanta, Georgia, Us

Provided support to home office and field personnel and acted as subject matter expert for store ordering activity. Trained business partners on the store ordering replenishment process. Served as point of contact and SME for development and rollout of several new applications. Participated in weekly store visit program to research inventory issues and engaged business partners to obtain resolutions. Drove awareness and adoption of new parameters to manage store ordering activity.• Achieved all-time best in-stock rate on store-ordered products of 99.2%• Built application to manage out of stock research activities for team; achieved 67% reduction in time to compile data for research • Developed requirements for project to transition store ordering activity to handheld device, reducing required ordering activity by 30%• Created company’s first report that analyzed sales, replenishment, and in-stock activity for store-ordered merchandise and compared it to other replenishment methods

Atlanta, Georgia, Us

Provided operational support to merchandising organization responsible for New Concept Development. Developed and documented several processes to address unique formats, including reverse logistics, replenishment, and transactions. Trained store users on multiple applications to ensure success of new store grand openings. Partnered with several other business groups to resolve operational issues prior to format openings• Created a prototype for an inventory management and merchandising signage solution for refurbished appliance assortment

Developed tools and produced executive level reporting for collections operations.

Ba, Latin American Studies

Diploma