André T. Email & Phone Number

São Paulo, Brasil

Framingham, Massachusetts, Estados Unidos

Responsible for creating the marketing department, focused on 2 squads: Branding and GrowthReports to the board on growth marketing results, support in the development of sales forecasts and other metricsImplementation of growth marketing strategies and analysis of results for the sales targetResponsible for all sales opportunities generated by the Growth.

Belo Horizonte, Minas Gerais, Brasil

Sr. Product Marketing Manager, responsible for the discovery, lifecycle and go-to-market stages for Hotmart's SaaS products;Responsible for ICP (Ideal Customer Profile) and Persona creation projects for users of Hotmart Pages and Hotmart Send products;Focus on awareness campaigns for the brands Hotmart Pages and Hotmart Send - Hotmart's page creator and.

Belo Horizonte, Minas Gerais, Brasil

• Leader of Labs Team, Growth Experimentation Squad (SaaS) at Hotmart.Responsible for implementing tests for the growth of the SaaS Business of the company and the products.
• Growth strategies for new acquisitions, digital launches, and growth marketing experiments;
• Management of product growth backlog, generating experiments and product improvements;
• Creation of the portfolio for the creative projects and CRO tests,
• Team leadership through agile methodologies, process management and people management
• Competition analysis, pricing, features and other researches

Belo Horizonte, Minas Gerais, Brasil

Marketing & project consultant for the Marketing team at FIEMG Lab, and marketing & innovation mentor for industry startups.

Belo Horizonte, Minas Gerais, Brasil

• Responsible for the management of Smartalk's operation, which includes the following areas: Content, Design, Motion Graphics and Community.Project Quality Manager for brands such as Reserva, Nubank, Jeep, Fiat, Warner.
• Management of the freelancers, with 60 people throughout Brazil, in addition to coordinating the internal team of 15 people in the company's operations;
• Responsible for the integration of the company's online and offline operation, unifying teams and people, with the objective of approximation, standardization of work and quality management of the delivery of more than.
• Responsible for the financial health of the projects, calculating the ROI of each job, with the challenge of keeping the production cost low with high delivery quality.

Belo Horizonte E Região, Brasil

• Smartalk's freelancers community manager and responsible for the agenda and management of content and design projects. main activities and achievements:
• Increased 10 times the number of freelancers and partners;
• Quality management of freelancers’ deliveries with the heads of the Content and Design areas;
• Management and training of more than 30 freelancers and partners;
• Responsible for the deliveries/projects of the Smartalk operation;
• Member of Smartalk's Marketing Committee;

Belo Horizonte, Minas Gerais

• Responsible for the communication team and for the communication of all projects to disseminate the entrepreneurial culture and innovation in MG.
• Coordination and development of the FINIT 2018 visual identity, campaign and digital materials;
• Communication and marketing strategies for innovation and entrepreneurship projects and startups, such as HUB Minas Digital, SEED - Startups and Entrepreneurship Ecosystem Development, Startup Universitário, among.
• Management of the creative team, monitoring production and visual communication for events and web pieces
• Management of digital communication strategies, planning and monitoring the FINIT 2018 website, app and digital media
• Content management for the blog, websites and digital materials of the Science and Technology Secretariat projects;

Belo Horizonte, Minas Gerais

• Responsible for two projects of the CT&I Undersecretariat, for the visual communication of FINIT 2017 and Startup Games Brasil 2017.
• Communication coordination of the Startup Universitário and Diffusion of Minas Digital projects;
• Communication coordination of 34 innovation and communication agents in the state of MG;
• Specialist in communication processes;
• Visual communication, organization, and participation in the production of events of national and international expression aimed at the development of the innovation ecosystem (FINIT, Startup Games Brasil, WYXP)
• Development of strategic action planning, communication schedule for projects and decision-making;

São Paulo E Região, Brasil

• PMM and account manager responsible for the sales team of ​​Trespix Marketing Digital, selling inbound marketing, e-commerce, branding & design services;
• Digital attraction and education work for potential customers/personas;
• Management and maintenance of the customer portfolio with customer retention and low churn rate;
• Acquisition of new clients and increase in the agency's revenue, working on semiannual and annual contracts;
• Responsible for achieving significant numbers and goals for the agency, reaching the half-yearly goal by 120%;
• Sales techniques aimed at Inside Sales;

São Paulo E Região, Brasil

• Minhas tarefas e contribuições para o Metro Jornal SP foram na área de Marketing, especialmente voltado para as partes financeira e de eventos:
• Coordenação e orientação de 7 assistentes comerciais de todas as praças do Metro Jornal no Brasil (Rio, BH, Vitória, Curitiba, POA, Campinas e BSB);
• Controle e administração do budget anual dos setores de Marketing e Vendas do jornal;
• Análise e estudo de custos financeiros das ações de marketing;
• Desenvolvimento e participação dos projetos especiais do jornal (Páscoa, Dia das Mães e demais datas sazonais);
• Organização e produção de eventos institucionais, como o Best Of Metro 2015/2016, evento que premia os principais cases publicitários nacionais e internacionais veiculados no Metro Jornal;

Belo Horizonte E Região, Brasil

• Minha trajetória no Metro Jornal se iniciou na praça de BH, enquanto assistente comercial. Algumas de minhas contribuições para a equipe e para a empresa foram:
• Análise e pesquisa mercadológica de potenciais clientes e anunciantes;
• Desenvolvimento de estratégias comerciais para prospecção e valorização do jornal em relação à concorrência;
• Responsável pela prospecção e análise diária de concorrência dos demais jornais de MG;
• Backoffice e suporte à vendas para a equipe comercial;
• Interface e contato com agências de publicidade e clientes diretos;

Belo Horizonte E Região, Brasil

Estágio como assistente comercial da TV Band MinasConhecimento em pesquisa mercadológica e noções de marketing;Responsável pelas ações de merchandising (texto, material gráfico e veiculação correta);Pesquisas de mídia e audiência/share em plataformas tecnológicas (LinkTV e IM);Desenvolvimento de vinhetas de patrocínio junto aos editores (Final Cut Pro).

Belo Horizonte E Região, Brasil

Estágio em design gráfico e direção de arteCriação de peças internas e institucionaisEdição e diagramação de materiais gráficos impressos e digitais (Photoshop, Illustrator, e InDesign);

Master Of Business Administration - Mba, Project Management

Activities and Societies: Trabalho de Conclusão de Curso: iImplementação do Scrum na rotina de trabalho de equipes enxutas de Growth.

Pós-Graduação, Marketing E Gestão

Activities and Societies: Trabalho de Conclusão de Curso: projeto experimental para desenvolvimento de startup. A Palestrando é uma.

Bacharelado, Publicidade E Propaganda

Activities and Societies: Trabalho de Conclusão de Curso: Projeto experimental acadêmico. Criação de uma agência de publicidade para.