Mar Andreu Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

• Lead the implementation of go-to-market strategies for new product launches, collaborating closely with NPD. Understand market trends and consumer needs to develop product positioning and launch timing.
• Develop comprehensive product content: visual identity, unique selling propositions (USPs), reasons to believe (RTBs), key message, claims, and supporting assets..
• Evaluate the current portfolio to optimize and enhance revenue growth
• Create and implement the new brand positioning.

Amsterdam, Holanda Septentrional, Países Bajos

• Enhance Brand Awareness in Iberia: Achieved a 15% increase in brand recognition. Developed and executed the brand marketing strategy and activations, including events, trade shows, retail marketing, PR, and social.
• Launch New Stroller in Iberia: Achieved a reach of over 3 million.:- Designed and implemented a comprehensive go-to-market strategy.- Crafted and executed a marketing plan featuring ambassador, PR efforts, branded.
• POS Strategy for Direct Markets and Distributors: Realized a 15% budget savings by effectively addressing the unique needs of each market.

Amsterdam, North Holland, Netherlands

• Build brand awareness in key markets.- Create and implement the brand marketing plan: defining key messages, planning, and executing paid media strategy for the different channels and markets.- Provide creative.
• Lead the launches of new products in EMEA. - Define the go-to-market strategy. - Create the Communication plan and work with US and sales team to execute the new content and material need it for B2B & B2C
• Build Coravin Brand at the retail level by developing innovative POSM material.
• Event manager: Delivery Trade shows in key markets (UK, France, Italy, and Germany)- stand design-build, delivery of all POSM, - maximum ROI via high impact tactics in terms of display and surrounding activations.

Ámsterdam Y Alrededores, Países Bajos

• Manage daily and weekly lead generation reports giving insights to demand generation team, to allocate budget and optimize ROI. This increased conversion by 10% and reduce budget spend by 15%.
• As Event Manager, I organize bi-annual graduation ceremonies in the UK. Demonstrated accountability and the ability to manage four events in different cities in the same week, leading people from different departments.
• Negotiated with different vendors and venues, reducing budget spend by 15%.
• Managed Universidad Europea campaign lead gen, social media, webinars and lead nurturing campaigns for Universidad Europea. Hosted webinars and contributed to initiatives that further optimized the campaigns to achieve.

Madrid Y Alrededores, España

• Conducted market research combined with brand tracking to stablish the strategies for next year.
• In charge of brand marketing plans: defining key messages for different target groups, defining and executing new media plans, media buying and creative design (online TV campaigns, radio, newspaper and online) for.
• Provided a successful brand management implementation and value proposition of the university in all communication channels. Changed the company focus of media plans: From “story telling” to “story doing” and optimized.
• Led the process to harmonize the Net Promoter Score (NPS) process; implemented the optimization schemes on multinational levels. Worked in cross-functional teams coordinating with different countries for Laureate Europe.

Madrid Y Alrededores, España

• +16% in new enrollment above the yearly target thanks to the relaunch of the positioning of the pre-universities target group where the main goal is the growth enrolments and the growth of consideration. Managing.
• Defined the brand strategy for Universidad Europea achieving 100% consideration of the pre-universities target doubling from 7 % to 14%.
• Increased the market share% consideration in the marketing funnel in all targets

Madrid Y Alrededores, España

• In charge of the marketing plan for the School of Engineering including internal analysis, competition analysis, and plan execution, establishing new targets and strategies. Contributed to +5% in new enrollments.

Madrid Y Alrededores, España

• 2009/09 -2011/01: Brand Manager Junior Nivea Visage: planning and launching “Nivea Expert Lift”: marketing collaterals, launch, sales folders, elaborating national and local media campaigns (Prints, local TV ads, and.
• 2008 / 09 - 2009 / 08: Brand manager for Junior Nivea Hand, soft, cream & Atrix: In charge of marketing plan, budget control, activating actions to promotion: PR actions with midwifery to recommend Nivea Cream..
• 2008 / 01 - 2008 / 09: Assistant Product Manager “Nivea Body”, the launching of “My Silhouette”, coordinating the launch with trade marketing and sales departments, follow-up of sales. Managing promotions at points of.