Mar Andreu Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

• Lead the implementation of go-to-market strategies for new product launches, collaborating closely with NPD. Understand market trends and consumer needs to develop product positioning and launch timing.• Develop comprehensive product content: visual identity, unique selling propositions (USPs), reasons to believe (RTBs), key message, claims, and supporting assets..• Evaluate the current portfolio to optimize and enhance revenue growth• Create and implement the new brand positioning.

Amsterdam, Holanda Septentrional, Países Bajos

• Enhance Brand Awareness in Iberia: Achieved a 15% increase in brand recognition. Developed and executed the brand marketing strategy and activations, including events, trade shows, retail marketing, PR, and social media initiatives.• Launch New Stroller in Iberia: Achieved a reach of over 3 million.:- Designed and implemented a comprehensive go-to-market strategy.- Crafted and executed a marketing plan featuring ambassador, PR efforts, branded content and in store material.• POS Strategy for Direct Markets and Distributors: Realized a 15% budget savings by effectively addressing the unique needs of each market.

Amsterdam, North Holland, Netherlands

•Build brand awareness in key markets.- Create and implement the brand marketing plan: defining key messages, planning, and executing paid media strategy for the different channels and markets.- Provide creative direction for TV, cinema, digital screens, and magazines from the sector. - Monitor and track the progress of the plan execution and campaigns.• Lead the launches of new products in EMEA. - Define the go-to-market strategy. - Create the Communication plan and work with US and sales team to execute the new content and material need it for B2B & B2C• Build Coravin Brand at the retail level by developing innovative POSM material.• Event manager: Delivery Trade shows in key markets (UK, France, Italy, and Germany)- stand design-build, delivery of all POSM, - maximum ROI via high impact tactics in terms of display and surrounding activations, - evaluate and secure venues for supporting events where relevant, - support Coravin Team and PR agencies with content and collateral for social and PR activity to amplify our presence.

Ámsterdam Y Alrededores, Países Bajos

● Manage daily and weekly lead generation reports giving insights to demand generation team, to allocate budget and optimize ROI. This increased conversion by 10% and reduce budget spend by 15%.● As Event Manager, I organize bi-annual graduation ceremonies in the UK. Demonstrated accountability and the ability to manage four events in different cities in the same week, leading people from different departments with great success. Last year, I grew participation by 20%. The events received high praise from senior management; they were engaging, had the right tone and perfect flow and timing.● Negotiated with different vendors and venues, reducing budget spend by 15%.● Managed Universidad Europea campaign lead gen, social media, webinars and lead nurturing campaigns for Universidad Europea. Hosted webinars and contributed to initiatives that further optimized the campaigns to achieve the enrolment target.

Madrid Y Alrededores, España

● Conducted market research combined with brand tracking to stablish the strategies for next year.● In charge of brand marketing plans: defining key messages for different target groups, defining and executing new media plans, media buying and creative design (online TV campaigns, radio, newspaper and online) for national and international markets. Achieved 10% growth in national pre-universities target market and 85% growth in the international pre-universities market● Provided a successful brand management implementation and value proposition of the university in all communication channels. Changed the company focus of media plans: From “story telling” to “story doing” and optimized coordination with the social media team.● Led the process to harmonize the Net Promoter Score (NPS) process; implemented the optimization schemes on multinational levels. Worked in cross-functional teams coordinating with different countries for Laureate Europe.

Madrid Y Alrededores, España

● +16% in new enrollment above the yearly target thanks to the relaunch of the positioning of the pre-universities target group where the main goal is the growth enrolments and the growth of consideration. Managing projects for pre-universities target: campaigns, universities fairs and specific actions for entrance exam (PAU).● Defined the brand strategy for Universidad Europea achieving 100% consideration of the pre-universities target doubling from 7 % to 14%.● Increased the market share% consideration in the marketing funnel in all targets

Madrid Y Alrededores, España

● In charge of the marketing plan for the School of Engineering including internal analysis, competition analysis, and plan execution, establishing new targets and strategies. Contributed to +5% in new enrollments.

Madrid Y Alrededores, España

• 2009/09 -2011/01: Brand Manager Junior Nivea Visage: planning and launching “Nivea Expert Lift”: marketing collaterals, launch, sales folders, elaborating national and local media campaigns (Prints, local TV ads, and advertorials) working with creative agencies and promotion (POS). The brand ranked in the top three in sales, one month after launch, in the mass market anti-cellulite products.● 2008 / 09 - 2009 / 08: Brand manager for Junior Nivea Hand, soft, cream & Atrix: In charge of marketing plan, budget control, activating actions to promotion: PR actions with midwifery to recommend Nivea Cream. Managing promotions at points of sale and materials.● 2008 / 01 - 2008 / 09: Assistant Product Manager “Nivea Body”, the launching of “My Silhouette”, coordinating the launch with trade marketing and sales departments, follow-up of sales. Managing promotions at points of sale, analyzing the efficiency of these, and the competition. Elimination of “Pump” in the Nivea Body range, improving the contribution margins, re-launching of packaging coordinating with other countries and other departments.