Managd team of 6 Account Strategists to provide Chicagoland clients with high-quality deliverables as part of Northwestern’s premier student-run pro bono marketing consulting agencyPitched LinkedIn campaign for a $40 million healthcare VC firm to enhance visibility of portfolio companiesHost weekly team and client meetings and present analytics reports to C-suite executives to share updated metrics and OKRs

Tracked digital growth, assessed SEO data to improve reach and ran competitive analyses to identify key advantagesSpearheaded collaboration between superfood restaurant chain and Northwestern Athletics; organized press interviews into digestible clips for social media; maximized content to increase online consumer engagement by 135% in 10 weeks

Lead 3 tours of 20+ prospective students/families each week and build rapport with tour groups while refining communication and delivery to effectively market NorthwesternHold dozens of conversations with prospective students to provide insight into student life

Identify growth strategies and oversee investments within $6.6B Technical Operations budget to improve resource allocation Partnered with Chief of Staff for Global Business Operations to expand software access by 85% and accommodate 650 technicians through $400K license expansion; presented $2.8M NPV and $1M annual maintenance savings to Tech Ops VPSynthesized dataset of 53 engines worth $183M to identify incorrectly classified shipping costs; reclassed freight expense for 5 engines and presented profit increase of $136K to finance leadersLed $38K equipment investment to reduce annual engine parts repair time by 2,200 hours, reallocating $264K in labor costsAssessed $270K internal program to protect aircraft data transmission and comply with FAA cybersecurity regulationsPrioritized $3.1B in capital projects to streamline funding process and enhance reporting transparency to Tech Ops SVPReceived return offer for Summer 2024

Conducted original research under guidance of the Center of Media Psychology and Social Influence (COM-PSI) to determine the impact of sonic branding on brand identification and recallAnalyzed dataset using descriptive/inferential statistics and tested hypotheses using ANOVA analysis, resulting in significant finding that visual and audiovisual branding led to strongest company awareness and memoryCompiled findings into comprehensive paper to be submitted to academic journals and national conferences

Provided digital marketing consulting and management for global clients as part of start-up agency

Launched BVRconnects — school’s first formal communications channel to connect current students to recent alumniExecuted communication plan for school’s largest giving effort; exceeded previous campaign record by 250%

Provided exceptional customer service at Forbes Triple 5-Star rated resort hotelThrived in fast-paced, client-facing environment; worked across teams in guest services, F&B, special events, and management

A studio-based, MIT sponsored trimester program where I engaged in a series of multi-disciplinary, collaborative projects that focused on solving complex problems using creativity, critical thinking, and teamworkCreated assistive technologies that allowed client with Spastic Quadriplegia Cerebral Palsy to play the electric guitar