Andrew B. Email and Phone Number
I am a highly experienced, commercially astute, collaborative, pro-active, creative marketing communications practitioner who has delivered major marketing communications strategies and activation for blue-chip brands in the aerospace, automotive, defence, luxury and transportation sectors regionally and globally. These global brands include Alstom, BAE Systems, Bentley Motors, Castrol, DHL, General Dynamics, Lockheed Martin, Renault and Rolls-Royce Motor Cars. I have experience of working in key markets such as China, Europe, Middle East, the UK and the United States, as well as globally. I secure major global media opportunities for my global CEOs, the latest being for Alstom Group CEO, Henri Poupart-Lafarge with Aaron Hesleherst on BBC Worlds Talking Business - a first for Alstom.I deliver marketing communications strategies that move the dial and lead to sales for my luxury and premium brands. I've developed and supported new market partnerships around the world through innovative media and customer marketing activities including major events.I've helped create new and specific customer bases for luxury brands Panerai, Rolls-Royce and Bentley through the marketing of new customer offers such as Bespoke and Coachbuild. I have proven relationships with national and international Tier 1 business editors as well as deep experience of forming and running culturally diverse communications teams and agencies based around the world and created and executed benchmark communication strategies that deliver phenomenal results. I collaborate closely with all stakeholders including with corporate and consortium partners, CEO and Boards to lead the engagement of diverse workforces in business strategies, and deliver high-impact communications to help deliver desired business outcomes.I am a hands on and rolls my sleeves up while bringing smart thinking to all my roles. Those who know me will say that I'm a doer that thinks big and a thinker that gets stuck in.
Lockheed Martin
View- Website:
- lockheedmartin.com
- Employees:
- 101322
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Head Of Communications Uk And Northern EuropeLockheed MartinLondon, Gb
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Head Of Communications Uk & Northern EuropeLockheed Martin Jul 2024 - PresentLondon Area, United Kingdom
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Head Of Communications - UkLockheed Martin Aug 2023 - PresentLondon, England, United KingdomA member of the leadership team at Lockheed Martin UK, I am responsible for Corporate Communications in one of Lockheed Martin's top international markets. I focus on Tier 1 media, positioning Lockheed Martin in national media on key topics while supporting our UK Chief Executive in all his communication needs in the market. I also coordinate with our business area communications leads to support their key activities.
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Director Of Communications - UkAlstom Sep 2022 - Jul 2023London, England, United Kingdom£1.5-£2bn revenue company. 6,000 employees.Communications Director for Alstom in the UK and Ireland. In this role I:• Served as Member of the Board for Communications for UK & Ireland cluster • Developed new markets in Ireland and Scotland• Developed and delivered several marketing communications activities including CRM, market development events, and brand activations. • Delivered 56% increase in national media coverage including coverage in The Daily Telegraph, The Times, The Sun, The Daily Mirror and The Guardian.• Delivered a 68% increase in Broadcast coverage including coverage on BBC Radio 4 Today Programme, Sky News’ Ian King show (Twice),BBC and ITV TV news and Alstom’s first ever BBC World interview for Global CEO Henri Poupart-Lafarge, delivering up to 300 million viewers of this interview worldwide. • Delivered major clean energy hydrogen campaign to open up new markets• Launched DART+ programme in Irish market• Audited and reorganised employee communications function resulting in up to 60% engagement of employees.• Boosted social media presence of UK & Ireland business consistently exceeding industry standard engagement rates on LinkedIN and Twitter.• Delivered final stages of integration and change communications after Bombardier acquisition -
Deputy Head Of CommunicationsBae Systems Aug 2019 - Sep 2022Portsmouth, England, United Kingdom£600 million revenue company. 3,000 employees.• Development of corporate communications and marketing communications strategy and narrative for Maritime Services division of this FTSE100 engineering business.• Responsible for delivery of all Employee, External and Partner Communications.• External Communications for key markets including UK, Europe, Middle East, Far East plus business acquisition (M&A) communications.• Developement of new markets in Middle East and Asia through marketing communications activities including major customer relationship events.• Ran communications activity that helped secure £1 billion UK Government contract for the business this year.• Employee Communications to internationally diverse audience ranges from manual to professional engineering employees across six UK sites and four overseas sites. All subjects including business strategy and performance, structural change, safety and quality.• Editor of key employee communications channels from Employee App to Intranet.• Developed and managing businesses CSR/ESG strategy into Group covering environmental and societal issues, including the company’s response to the COVID-19 pandemic, plus D&I.• Undertook audit of capabilities and employees survey and instituted training, reorganisation and adoption of new channels including Employee App.• Responsible for monitoring of performance analytics. -
Global Marketing Communications Consultant To Luxury Goods, Automotive, Aerospace & Defence Sectors.Boyle Consult Jan 2019 - Aug 2019Crewe, England, United KingdomMay - August 2019: Consultant: Bentley Motors, Crewe, UK Responsible for the development and delivery of the global Communications and Marketing campaign for Bentley Motors' Centenary. Developed and delivered all aspects of global celebration campaign and event plus global launch of EXP100GT concept car in record time and beyond all expected KPIs. January-May 2019: Marketing & Communications Consultant to Hongqi brand and First Auto Works of China.Developed 2020 Global Marketing and Communications launch strategy for FAW's electric luxury brand Hongqi.
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Head Of Global Product CommunicationsRolls-Royce Motor Cars Dec 2013 - Dec 2018Goodwood• Luxury brand communicator and marketeer who quadrupled value of brand and product coverage from £98m to £400million.• Developed and executed benchmark multi-channel integrated marketing communications strategies, calendar and campaigns, repositioning the brand to customers and stakeholders worldwide through various techniques including online and physical events, earned media and social media influencers.• Developed benchmark global marketing communications strategies to bring several new products to market including Ghost, Dawn, New Phantom, Black Badge and Cullinan, contributing to year on year order book growth.• Innovated by developing experience-based customer and media events globally, improving understanding and sentiment.• Ran global brand partnerships with partners such as Goodwood Road race Club, Villa d'Este and Pebble Beach.• Diversified Rolls-Royce media presence into a wider spread of media globally including key lifestyle and luxury media as well as key social media influencers. • Central messaging and content hub for all Rolls-Royce marketing and communications developing the corporate narrative, writing all materials from press packs to Q&A, CEO event speeches to positioning statements, setting agenda worldwide. Editor in Chief of multi-lingual media website.• Led all cross-functional communications and marketing activities. • Drove strong strategy, planning and evaluation programmes to ensure excellent Return on Investment on management of £3 million annual communications budget. • Ran global press office, developed and managed culturally diverse and geographically dispersed team of 25 and also managed all global agencies.• Key advisor to CEO & Board members. -
ConsultantLockheed Martin Sep 2013 - Dec 2013London, United Kingdom
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Senior Manager, Global CommunicationsGeneral Dynamics May 2009 - Aug 2013London, United Kingdom• Designed and executed successful integrated communications strategy and campaign that helped win £4bn Scout SV contract with UK MoD. • UK National newspaper and broadcast business media, trade and regional media relations, government affairs liaison, internal communications and online components. Secured large amount of national media coverage and influenced the positions of a wide range of stakeholders. • Developed all content for GDUK campaigns over 4 years.• Responsible for all international integrated communications campaigns. Launched GDUK onto the Indian and Brazilian markets, positioning the brand with key media, managing initial Executive Board-level briefings with national newspaper journalists and laying the groundwork for a major programme push in both markets in 2013.• Developed communications strategy and wider brand narrative for the company to position it into the global infrastructure security market.• Excellent relationships with Tier 1 UK and international national business media.• Excellent working relationship with key UK Government contacts to the degree that I am now considered a trusted sounding board.• Trusted adviser to the President and Executive Board of the company.See some examples of my work below. -
Consultant To Various Pr Agencies And BrandsPr Consultant Mar 2008 - May 2009London, United KingdomInfiniti – Nissan’s premium brand: Planned and executed European lifestyle media launch rotation, which secured sought-after lifestyle media coverage; Wrote Infiniti's European PR Managers PR Bible.Tesla - Supported early media interactions in UK and EuropePanerai - Developed 2008 Panerai Watches Lifestyle communications campaign for UK.For Hill & Knowlton:Castrol – One of the world’s leading lubricant brands: Created and implement communications strategy for first ever European Press Office. DHL- The world’s leading logistics company: Developed global communications plan including broadening media presence of DHL into vertical media.
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International Corporate Communications Manager, Global HeadquartersRenault Group Nov 2004 - Jan 2008ParisGrew presence of Renault brand in international media by 40%. Included Tier 1 US media plus core business and automotive media in emerging markets such as Brazil, Russia, India, China, Argentina, South Korea plus other Eastern European and Middle Eastern countries. Achieved goal of making Renault HQ communications activity more international during tenure by growing presence in international media.Managed Formula 1 corporate and partnership motorsport communications.Adviser to CEO Carlos Ghosn and Board on international media engagement.Spokesperson to global media on commercial results engaging key French, European and International business media.Planned, organised and executed media strategies for key corporate events including: Launch of Renault brand in India. Alliance talks with General Motors. Transition of Renault business in Scandinavia. Convinced Tier 1 US media to change their negative opinion of Renault as a brand to a positive one during GM merger talks.Managed media and key partners in international markets with cultural sensitivity to achieve communications goals.Responsible for global Commercial results communications for three years.Advised a number of corporate cross-functional and cross-country teams. -
Internal Communications ManagerRenault Feb 2004 - Nov 2004Paris Area, FrancePlanned, developed and implemented innovative internal communications strategy to strengthen PR network ties globally, resulting in the first ever worldwide Renault internal communications programme. Resulted in improved working relationships between Renault HQ and its press offices around the globe facilitating better service for media.
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Press OfficerRenault Uk Sep 1997 - Feb 2004Maple Cross, England, United KingdomResponsible for all new product launches and motorsport communications - including Formula 1 - to UK and Ireland media Briefing corporate and trade UK media on product, trade and business issues.Increasing stakeholder relationships for the brand.
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Senior Account ExecutiveShandwick Aug 1996 - Sep 1997London, United Kingdom -
Producer Of Holiday Ireland For UtvMacmillan Media Mar 1996 - Jun 1996Belfast, United Kingdom -
Senior ResearcherRte Mar 1995 - Jan 1996Dublin, Ireland -
ResearcherStv Group Plc Sep 1994 - Mar 1995Glasgow, United Kingdom
Andrew B. Education Details
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Honours -
English Literature And Modern European Philosophy
Frequently Asked Questions about Andrew B.
What company does Andrew B. work for?
Andrew B. works for Lockheed Martin
What is Andrew B.'s role at the current company?
Andrew B.'s current role is Head of Communications UK and Northern Europe.
What schools did Andrew B. attend?
Andrew B. attended University College Dublin, University College Dublin.
Who are Andrew B.'s colleagues?
Andrew B.'s colleagues are Nicholas Everding, Jay Nossen, Kumar Kannan, Thi Nguyen, Andrew Murphy, Bradyn Mitchell, Kenneth Stewart.
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