With over twenty years of marketing and commercial management experience, I bring a wealth of expertise in strategic marketing, steering cross-functional teams—often exceeding ten members—and managing product portfolios valued up to AU$150m. My collaborative approach has established valuable customer relationships and expanded markets domestically and globally, contributing to the growth of top-tier ASX and FTSE companies.I’ve developed a particular interest in innovation, product development, and digital health. My sales and marketing acumen encompasses strategic marketing, business and brand planning, market analysis, and development of pricing strategies. I have also deployed operational and digital transformation initiatives, including implementation of CRM systems, and digital marketing platforms for customer marketing campaigns. Underpinning these efforts is a proficiency in using tools such as Salesforce, HubSpot, SAP, and data analytics platforms like MS Power BI and QlikSense.Motivated by a passion to improving user experiences, creating customer value, and improving market efficiencies, I am continually seeking opportunities to collaborate and make a positive impact. Please reach me at andrew-j-barker@outlook.com.Skills: Marketing Manager, Strategic Marketing, Commercial Planning, Cross-Functional Team Leadership, Budget Management, Business Plan Development, Market Analysis, Economic Modelling, Customer Segmentation, Pricing Strategy, Competitor Analysis, CRM Systems (Salesforce, HubSpot, Capsule), Digital Marketing (Marketo, Eloqua), Website Development, Media Channel Management, Lead Generation Strategy, Reporting Processes, Performance Metric Analysis, Data Analytics Platforms.