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Experienced Market Research Manager with a background in the Telco and Online Retail industries. I am skilled in Market Research, Management, Direct Marketing, Business Development, Segmentation and Marketing Strategy and have proven these skills in global companies working across multiple countries.
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Insights ManagerAldi Ireland Oct 2020 - Present -
Senior International Market Research ManagerGroupon Feb 2012 - Jun 2020DubinManaged the research program for Groupon's international businesses, making sure things happened on time, within budget and that they delivered real value to the business.Used the results of our studies to support the work of the different departments around Groupon (marketing, brand, merchant support, sales, SEO/SEM) by providing insights into how customers and merchants thought and felt so that we could deliver the best experiences possible when they interacted with Groupon. Linked research to actual customer and merchant behaviour to show the clear relationship between intangible metrics and purchasing behaviour. This showcased the importance of building a strong customer focused brand. -
Interim Market Research ManagerVodafone Jan 2011 - Dec 2011 -
Market & Insight ManagerEircom Oct 1999 - Dec 2010I managed the research programmes and budget for the continuous and ad hoc research across all of the eircom business markets as well as working on projects relating to the Group Brand and e-Mobile. I worked with senior managers across the Group to identify and deliver insights from the research and analytics area to drive business growth. I created a Scorecard that for the first time highlighted KPIs from across the company and showed the relationship between internal operational metrics, customer perceptions and business performance. I presented these findings to a working group chaired by the CEO which drove change in underperforming areas of the business.I had a central role in the development of a Group wide segmentation project that delivered segments at both a household and individual level and worked with the marketing and product teams to bring the segmentation to life and use it to successfully identify target markets for the eircom and Meteor brands, define communications strategies and determine product development strategies. -
Research ManagerO2 Ireland Oct 2006 - Mar 2007I managed eight continuous research programmes and a budget of€1.2m delivering key metrics and commentary to the business.I used both primary research and internal reports to identify the key drivers impacting on the performance of the business. I led the development of a Monthly Scorecard from a static reporting tool measuring KPIs within technology, finance, customer care and marketing in to a dynamic tool thatthe Executive Board used as a single source of business performance showing the impact each part of the business played in delivering the business objectives.I worked with the Loyalty and Insight teams to drive research findings into the business ensuring that the voice of the customer was always heard. -
Marketing Information ManagerEsat Apr 1998 - Oct 1999In a start up situation I identified the reporting requirements of thebusiness and led a team to develop the reports necessary to monitor the success of the business in its first few months. I provided directors with daily, weekly and monthly reports on all aspects of the business with commentary on the performance and identification of issues and opportunities.I was responsible for ongoing analysis to identify opportunities for direct marketing activities and managed the relationship between marketing and sales. This involved weekly meetings with sales managers to identify new opportunities and monthly meetings with sales teams to provide feedback on their performance from a business perspective.I undertook analysis to identify the key drivers of switching among our early customers and these findings prompted a change in our sales and advertising approach leading to above target financial results.I developed the processes for daily data transfers to the fulfilment house and documented the physical fulfilment process that had to be followed.
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Direct Marketing ManagerMicrowarehouse Jan 1995 - Mar 1998I was responsible for setting circulation targets and revenue budgets for direct marketing activities in the UK for four catalogues and ad hoc marketing campaigns. Creation and analysis of customer generation, retention and reactivation programmes led to a 5% increase in revenues.I led projects to integrate acquired businesses in the UK andEurope into the company and put in place the processes that facilitated new catalogue mailings.I worked with our key suppliers to identify opportunities for exclusive co-branded promotions delivering value to both parties and giving our customers access to products before they were available anywhere else in the market.
Andrew Barling Skills
Andrew Barling Education Details
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European Marketing
Frequently Asked Questions about Andrew Barling
What company does Andrew Barling work for?
Andrew Barling works for Aldi Ireland
What is Andrew Barling's role at the current company?
Andrew Barling's current role is Insights Manager at Aldi Ireland.
What is Andrew Barling's email address?
Andrew Barling's email address is ab****@****lear.ie
What is Andrew Barling's direct phone number?
Andrew Barling's direct phone number is +131267*****
What schools did Andrew Barling attend?
Andrew Barling attended University Of Humberside.
What skills is Andrew Barling known for?
Andrew Barling has skills like Segmentation, Market Research, Customer Insight, Marketing Research, Business Development, Competitive Analysis, Business Strategy, Marketing, Strategy, Direct Marketing, Crm, Consumer Insights.
Who are Andrew Barling's colleagues?
Andrew Barling's colleagues are Francesca Deiana, Ana Caroline Mendes Putkamer, Kenneth Harrison, Ilnes Musić, Emily O’hare, Sanja Kos, Abbas Talpur.
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