Andrew Barnes

Andrew Barnes Email and Phone Number

Retired at Retired @ Retired
Andrew Barnes's Location
Brixham, England, United Kingdom, United Kingdom
Andrew Barnes's Contact Details

Andrew Barnes work email

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About Andrew Barnes

Retired. From COBOL programmer in the early 80's through the database wars of the 90's to Market Strategy in the 00's and 10's. I saw a lot of change and a lot of cyclical hype. After all, isn't cloud just like time sharing on a big blue (or orange) mainframe :)Gardening awaits.============================================With extensive experience in the technology industry I am a highly motivated marketer with a proven ability to drive growth in startup and enterprise software companies. My strengths focus on the positioning, articulation and validation of the customer value and benefits of technology. This clarity then enables execution of clear go-to-market strategies with targeted lead and demand generation programs.I have a passionate belief that the role of marketing is to create an environment that drives sales and company success. My skills in product marketing, program execution and analyst/press relations uniquely combine to ensure effective demand and lead generation through traditional and emerging channels. Establishing and growing effective analyst and press programs in Europe and the US is a particular strength. Achievements include the successful positioning into the leader's area of the Gartner Magic Quadrant, working with several companies to gain recognition as Gartner “Cool Vendors” and the leveraging of analysts to provide vital company feedback and the creation of market-ready case studies and papers to support demand and lead generation.My record of managing cross-functional marketing budgets, resources and programs across North America, Europe and the rest of the world provides the foundation for rapid and sustainable company growth. Specialties: Strategic product and company positioning.Market and opportunity analysisCompetitive positioningProduct launchSales educationMessaging development and delivery.Press and Analyst RelationsMarketing team managementCase study and customer reference developmentCompany spokespersonPublic speakingIT Infrastructure management strategiesProduct marketing/managementStartup companies

Andrew Barnes's Current Company Details
Retired

Retired

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Retired at Retired
Andrew Barnes Work Experience Details
  • Retired
    Retired
    Retired Jun 2018 - Present
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  • Techimpact360
    Director
    Techimpact360 Apr 2011 - Jun 2018
    United Kingdom
    TechImpact360 provides Strategic Marketing Services for ambitious tech companies. These include messaging/positioning projects, analyst relations, interim marketing management, product marketing and case study development.I have worked with companies such as PleaseTech, Investis, Cloudhouse and Perfect Channel in addition to the significant projects described below.
  • Balabit
    Consultant
    Balabit Sep 2015 - Apr 2016
    I was engaged by Balabit to help them create and rollout integrated positioning of their existing security products. Under the banner of Contextual Security Intelligence I built a messaging framework and rolled out sales messaging that went across User Behavior Analytics, Privileged Access Management and Log Management solutions.
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  • Quadrotech
    Interim Head Of Marketing
    Quadrotech Jan 2014 - Dec 2014
    United Kingdom
    QUADROtech sell technology to manage the migration of email between email archives and live mailboxes. This was a part-time role to review messaging/positioning and run field marketing activities.- Branded QUADROtech as "the email migration company"- Rebuilt the corporate website to reflect new positioning- Managed QUADROtech presence at two large US based industry events- Initiated outbound lead-generation activities- Created a case study program- Recruited a content-marketing specialist- Recommended the recruitment of a full-time field marketing manager.
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  • Conversocial
    Marketing And Board Advisor
    Conversocial Aug 2011 - Dec 2014
    London, United Kingdom
    Established an analyst relations program to raise the profile of Conversocial and worked with the board and senior team on positioning. messaging and strategy. Conversocial were recognised as a Gartner Cool Vendor.
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  • Ecommera (Now Orderdynamics)
    Interim Head Of Corporate Marketing
    Ecommera (Now Orderdynamics) Apr 2013 - Apr 2014
    United Kingdom
    Responsible for corporate marketing including PR and the website. This was an interim role while additional funding was closed and a complementary company was acquired.
  • Datahug
    Marketing Advisor
    Datahug 2012 - 2013
    Dublin
    Established an analyst relations program which resulted in Datahug being recognised as a Gartner Cool Vendor. Worked with the senior team to refine messaging for website and collateral.
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  • Neverfail
    Senior Vice President - Marketing & Corporate Development
    Neverfail Mar 2007 - Mar 2011
    Executive team member responsible for corporate and field marketing globally.- Responsible for marketing budgets in excess of £1m with a team of 7 people- Initiated integrated lead and demand generation campaign structures and implemented them through UK, US and EMEA based marketing teams and agencies- Overhauled branding, positioning, messaging and web-presence as a key part of gaining additional investor funding - Introduced new product positioning and packaging to counter competitive threats - Drove customer success and opinion led PR initiatives globally- Owned relationships with global and local industry analysts including Gartner, Forrester and The 451 Group generating widespread coverage and feedback- Managed global tradeshow presence including extensive speaking engagements- As a member of the executive management team saw revenue grow 5-fold over 4 years- Managed the field marketing teams in Europe and the US
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  • Environmentiq
    Vp Marketing
    Environmentiq Feb 2006 - Dec 2006
    EnvironmentIQ were a UK startup company focusing on software to manage operational risk around Environment, Health and Safety issues. I rebranded EnvironmentIQ and launched the products and the company.- Established positioning, messaging and branding. Setup a web-presence and launched the company.- Recruited US Marketing Director to create a North American presence and manage analyst relations- Created focused and integrated outbound lead generation campaigns covering events, advertising, direct mail and on-line activity- Initiated PR campaigns following selection of a PR Agency.
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  • Self-Employed
    Independent Consultant
    Self-Employed Mar 2005 - Jan 2006
    Providing strategic messaging/positioning consultancy for software companies.
  • Kvs
    Marketing Director
    Kvs Jan 2001 - Mar 2005
    United Kingdom
    I was responsible for all European aspects of marketing during KVS's rise to be the leader in email archiving software. Globally I was responsible for messaging and positioning and worked closely with the US marketing team.During my time at KVS revenue increased tenfold and the company was ultimately acquired by Veritas (now Symantec). In addition to building a field and product marketing team I ran analyst relations and PR. KVS were recognised as the only leader in the Magic Quadrant for Email Archiving. I also instigated an aggressive customer testimonial program which resulted in a large number of case studies and extensive press coverage.- Responsible globally for Strategic Messaging and EMEA marketing programs.- Established product marketing and management functions and recruited product marketing managers- Set up and ran the EMEA outbound marketing function including recruitment of marketing spcialist and agencies- Leveraged major industry events including headline sponsorship programs- Redeveloped the corporate website and completely revamped the collateral set- Worked closely with the CTO to reposition the technology as a framework solution and initiate a customer advisory panel- Created and delivered all analyst related content resulting in KVS being recognised as the only leader in Gartner’s email archiving magic quadrant- As a member of the executive team saw the customer base increase ten-fold- Developed and delivered pitches and presentations as part of the successful exit through acquisition by Veritas
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  • Divine
    Global Recall Product And Development Director
    Divine Jul 2000 - Dec 2000
    Uk
    This was a contract role to manage the first release under Divine ownership of Athena, the knowledge management solution. I was responsible for managing all technical aspects of the transition of business unit including pre-sales, development, QA and implementation.
  • Platinum Technology
    European Product Manager
    Platinum Technology Jul 1995 - Jun 1999
    Responsible for product evangelism and pre-sales support across Europe. I managed a team of people covering a variety of infrastructure management and data warehousing products.
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  • Ingres
    Pre-Sales Manager
    Ingres 1990 - 1994
    United Kingdom
    Responsible for pre-sales of the Ingres RDBMS and 4GL tools into the UK Government sector. I managed a team of 5 pre-sales specialists. I regularly attended achiever trip awards and was recognised as the European pre-sales manager of the year.
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  • Thorn Emi
    Project Manager
    Thorn Emi 1981 - 1990
    United Kingdom
    My IT career started as a COBOL programmer on mainframe based retail and financial systems. I went on to lead the rollout of ORACLE based in-store and head-office customer and financial management systems across various European countries.
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Andrew Barnes Skills

Start Ups Marketing Management Sales Positioning Product Launch Public Speaking Enterprise Software Lead Generation Strategy Go To Market Strategy Marketing Strategy Product Management Channel Cross Functional Team Leadership Saas Product Development Sales Enablement Business Strategy Entrepreneurship Leadership Mobile Devices Marketing Management Pre Sales Strategic Partnerships Crm Solution Selling Business Development Cloud Computing Product Marketing Business Alliances Professional Services Sales Process Channel Partners Software Industry Direct Sales Competitive Analysis Demand Generation Strategic Planning Software As A Service

Andrew Barnes Education Details

Frequently Asked Questions about Andrew Barnes

What company does Andrew Barnes work for?

Andrew Barnes works for Retired

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Andrew Barnes's current role is Retired at Retired.

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Andrew Barnes's direct phone number is +121461*****

What schools did Andrew Barnes attend?

Andrew Barnes attended Manchester University, Chislehurst And Sidcup Grammar School.

What skills is Andrew Barnes known for?

Andrew Barnes has skills like Start Ups, Marketing Management, Sales, Positioning, Product Launch, Public Speaking, Enterprise Software, Lead Generation, Strategy, Go To Market Strategy, Marketing Strategy, Product Management.

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